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smithsonianmag.comAugust 2023 Traffic Stats

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Visits

13.5M

Authority Score

75

Site Health

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Traffic Cost

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Ad Spend

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smithsonianmag.com Web Traffic Statistics

Get a snapshot of smithsonianmag.com’s online performance by viewing its most critical traffic metrics

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Identify your competitor’s top products, services, and categories
Reveal the competition’s best performing digital marketing channels
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smithsonianmag.com Traffic and Visitor Engagement

Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In August smithsonianmag.com received 13.5M visits with the average session duration 08:12. Compared to July traffic to smithsonianmag.com has decreased by -1.9%.

Visits

13.5M
-1.9%

Pages / Visit

1.2

Avg. Visit Duration

08:12

Bounce Rate

86.18%
Total Visits last 3 months
Aug13.5M
Jul13.7M
Jun13.9M
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smithsonianmag.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Smithsonianmag.com's core audience is located in United States followed by India, and Canada.

Country
All devices
Desktop
Mobile
62.68%8.4M21.88%78.12%
9.29%1.3M4.25%95.75%
5.31%714.5K20.89%79.11%
4.52%608K17.51%82.49%
3.35%451K20.94%79.06%
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smithsonianmag.com Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

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On smithsonianmag.com, visitors mainly come from google.com__Google organic (43.10% of traffic), followed by Direct (15.12%). In most cases, after visiting smithsonianmag.com, users go to google.com and facebook.com.

smithsonianmag.com Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Smithsonianmag.com's audience also visits history.com, followed by nationalgeographic.com, and si.edu.

#1
Visits:13,617,017
#2
Visits:12,941,135
#3
Visits:7,668,390
See more competitors

smithsonianmag.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Smithsonianmag.com’s traffic has dropped by -2.9% month-on-month down to current organic search traffic. In addition, paid search traffic has dropped by -81.5% down to current paid search traffic.

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Organic Search Traffic

5M
-2.9%

Paid Search Traffic

777
-81.5%

Branded Traffic Share

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smithsonianmag.com Top Organic Keyword

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to smithsonianmag.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

Keyword
Intent
Pos.
Volume
CPC(USD)
Traffic %
I
InformationalThe user wants to find an answer to a specific question.
5
1,500,000
0.82
1.17
I
InformationalThe user wants to find an answer to a specific question.
1
60,500
0
0.49
I
InformationalThe user wants to find an answer to a specific question.
1
49,500
0
0.4
N
NavigationalThe user wants to find a specific page or site.
1
14,800
1.41
0.38
I
InformationalThe user wants to find an answer to a specific question.
3
301,000
0.24
0.29
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Last updated: September 15, 2023