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spotify.com

June 2021 Traffic Stats

spotify is all the music you’ll ever need

Arts & Entertainment
Business & Industrial
Online Communities
Global Rank142

Worldwide

Country Rank
80

United States

Discover spotify.com’s search ranking and website traffic statistics. Reveal traffic-generation strategy and audience distribution. Spy on spotify.com’s traffic sources (organic and paid) with channel-by-channel performance data.

Search Traffic

138.8M

Organic Search Traffic

136.7M
+14%

Paid Search Traffic

2.0M
+0.9%

Backlinks

1.6B

Web Traffic Statistics

spotify.com traffic stats. Organic and paid traffic to spotify.com on desktop.

Traffic Share by Device

spotify.com traffic share across desktop & mobile web.

Desktop

55.2%

Mobile

44.8%

Traffic by Country

spotify.com website traffic by country.

Country
All devices
Desktop
Mobile
USUnited States
30.79%77.7M60.73%39.27%
BRBrazil
7.18%18.1M44.38%55.62%
GBUnited Kingdom
6.27%15.8M58.91%41.09%
DEGermany
4.45%11.2M44.6%55.4%
MXMexico
4.14%10.4M41%59%

Traffic Sources

Direct

55.93%

Referral

24.45%

Search

13.67%

Social

5.95%

Paid

0%

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Traffic Journey

spotify.com traffic/customer journey: sites users browse before and after visiting the domain

On spotify.com, visitors mainly come from Direct (67.29% of traffic), followed by google.com (2.38%). In most cases, after visiting spotify.com, users go to google.com and facebook.com.

Referring Domains

This chart shows spotify.com’s backlink profile growth over time in terms of total referring domains sending at least one inbound link to spotify.com.

Widget scope: Root Domain