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spotify.com

October 2021 Traffic Stats

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spotify is all the music you’ll ever need

Computer Technology / Internet
Entertainment
Country Rank137

United States

Discover spotify.com’s search ranking and website traffic statistics. Reveal traffic-generation strategy and audience distribution. Spy on spotify.com’s traffic sources (organic and paid) with channel-by-channel performance data.

Search Traffic

157.7M

Organic Search Traffic

155.9M
-9.6%

Paid Search Traffic

1.7M
+3.8%

Backlinks

1.7B

Web Traffic Statistics

spotify.com traffic stats. Organic and paid traffic to spotify.com on desktop.

Traffic Share by Device

spotify.com traffic share across desktop & mobile web.

Desktop

65.9%

Mobile

34.1%

Traffic by Country

spotify.com website traffic by country.

Country
All devices
Desktop
Mobile
USUnited States
35.88%93.9M77.07%22.93%
GBUnited Kingdom
5.26%13.8M64.57%35.43%
NLNetherlands
4.81%12.6M66.85%33.15%
INIndia
4.53%11.8M38.56%61.44%
DEGermany
3.98%10.4M58.71%41.29%

Traffic Sources

Direct

55.93%

Referral

24.45%

Search

13.67%

Social

5.95%

Paid

0%

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Traffic Journey

spotify.com traffic/customer journey: sites users browse before and after visiting the domain

On spotify.com, visitors mainly come from Direct (71.09% of traffic), followed by discord.com (1.95%). In most cases, after visiting spotify.com, users go to google.com and googlesyndication.com.

SEO Audit

The SEO Audit Tool is a website health checker that detects issues related to crawlability, content, links and coding.

Site Health

81%-1%
Your site
81%
Top-10% websites92%
More about Site Health Score

Crawled Pages

100
Health
1
Broken
0
Have issues
79
Redirects
20
Blocked
0

Errors

126
+4

Warnings

329
+8

Notice

170

Thematic Reports

Crawlability

96%

HTTPS

99%

International SEO

N/A

Core Web Vitals

90%

Site Performance

92%

International Linking

91%

Markup

100%