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theguardian.com

October 2021 Traffic Stats

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Latest international news, sport and comment from the Guardian

Mass Media
News and Media
Online services
Publishing
Country Rank20

United Kingdom

Discover theguardian.com’s search ranking and website traffic statistics. Reveal traffic-generation strategy and audience distribution. Spy on theguardian.com’s traffic sources (organic and paid) with channel-by-channel performance data.

Search Traffic

144.8M

Organic Search Traffic

144.7M
-7.2%

Paid Search Traffic

40.5K
-64.1%

Backlinks

1.9B

Web Traffic Statistics

theguardian.com traffic stats. Organic and paid traffic to theguardian.com on desktop.

Traffic Share by Device

theguardian.com traffic share across desktop & mobile web.

Desktop

33.8%

Mobile

66.2%

Traffic by Country

theguardian.com website traffic by country.

Country
All devices
Desktop
Mobile
GBUnited Kingdom
36.93%109.8M26.66%73.34%
USUnited States
25.2%74.9M47.83%52.17%
AUAustralia
7.44%22.1M26.55%73.45%
CACanada
3.18%9.4M33.47%66.53%
INIndia
2.83%8.4M24.34%75.66%

Traffic Sources

Direct

55.93%

Referral

24.45%

Search

13.67%

Social

5.95%

Paid

0%

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Traffic Journey

theguardian.com traffic/customer journey: sites users browse before and after visiting the domain

On theguardian.com, visitors mainly come from Direct (54.59% of traffic), followed by google.com (22.2%). In most cases, after visiting theguardian.com, users go to google.com and googlesyndication.com.

SEO Audit

The SEO Audit Tool is a website health checker that detects issues related to crawlability, content, links and coding.

Site Health

79%-4%
Your site
79%
Top-10% websites92%
More about Site Health Score

Crawled Pages

100
Health
1
Broken
2
Have issues
79
Redirects
10
Blocked
8

Errors

125
+102

Warnings

220
+8

Notice

90
+15

Thematic Reports

Crawlability

94%
+3%

HTTPS

98%
-1%

International SEO

100%

Core Web Vitals

N/A

Site Performance

98%
-2%

International Linking

88%
-2%

Markup

95%
-4%