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tmall.com Website Traffic, Ranking, Analytics [December 2022]
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tmall.com

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December 2022 Traffic Stats

Country Rank

Country Rank

China
21

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Web Traffic Statistics

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Traffic and Visitor Engagement

Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In December received 28.2M visits with the average session duration 12:13. Compared to November traffic to has increased by 31.8%.

Total Visits last 3 months
Dec28.2M
Nov21.4M
Oct15.4M
Get marketing insights and Monitor trends

Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. 's core audience is located in China followed by Hong Kong, and United States.

Country
All devices
Desktop
Mobile
China
56.61%16M99.82%0.18%
14.92%4.2M91.64%8.36%
7.09%2M95.59%4.41%
Taiwan, Province of China
5.23%1.5M91.11%8.89%
2.21%623.3K97.48%2.52%
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Traffic Share by Device

Quickly understand where a website's traffic comes from and what devices visitors prefer to use. On , desktops drive 96.3% of visits, while 3.7% of visitors come from mobile devices.

Desktop96.3%Mobile3.7%

Desktop

96.3%

Mobile

3.7%

Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

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On tmall.com, visitors mainly come from Direct (50.64% of traffic), followed by taobao.com (41.20%). In most cases, after visiting tmall.com, users go to taobao.com and alipay.com.

Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. ’s traffic has dropped by -8.8% month-on-month down to current organic search traffic.

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Last updated: January 16, 2023

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