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Top E-commerce and Retail Websites ranking - Most Visited Websites in Australia [October 2022]

Top websites

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Australia
E-commerce and Retail

Most Visited Websites by Traffic in Australia for E-commerce and Retail, October 2022

Position
Website
Change
Visits
Pages / Visit
Bounce rate
1
29,231,0523.3237.83%
2
1
26,755,3444.2346.54%
3
1
26,651,9956.3836.18%
4
18,183,4451.6972.09%
5
13,612,2173.1147.17%
6
1
12,276,8842.0266.86%
7
1
12,095,4625.3737.08%
8
3
10,404,0274.2548.87%
9
1
10,364,2103.7344.15%
10
1
9,123,0742.1853.89%
11
8
7,117,9961.9864.67%
12
7,094,7731.7970.84%
13
1
6,885,9743.1551.35%
14
2
6,515,1695.0845.35%
15
2
6,149,6962.3662.98%
16
1
5,555,1754.2436.56%
17
1
5,094,5382.5163.08%
18
2
4,879,2034.5861.97%
19
4
4,729,4562.9346.68%
20
10
4,601,3953.6351.24%
Trends Across the Most Popular Websites by Traffic, October 2022

The top websites page is a free and convenient way to discover the world’s most popular sites based on location and/or industry.

The information displayed here allows users to identify and observe trends, and track how the world’s leading websites – and their numbers – are changing from month to month.

For instance, here’s what we discovered this month:

ozbargain.com.au is the most visited E-commerce and Retail website in Australia in October 2022, attracting nearly 29.2M monthly visits. With second-placed amazon.com.au receiving 26.8M visits in the same period. ebay.com.au also performed strongly, generating nearly 26.7M visits.

Pages/Visit - an estimate of how many pages (on average) a person visits in one session on the website. The total average pages per visit for these popular websites is 3.34 pages. The highest average pages per visit - ebay.com.au - 6.38 pages.

Bounce Rate - an estimate of the website’s average bounce rate, or percentage of visitors that leave the website after viewing just one page. The total average bounce rate is 50.46% and the highest bounce rate - bunnings.com.au - 72.09%.

Last updated: November 13, 2022

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