Top Websites
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Investment Websites in Australia, Updated December 2025
| Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 | vanguard.com.au | – | 696,851 | 4.06 | 38.2% |
| 2 | morningstar.com.au | 4 | 357,625 | 2.92 | 65.07% |
| 3 | forexfactory.com | – | 346,517 | 2.99 | 72.69% |
| 4 | cmcmarkets.com | 2 | 316,353 | 3.94 | 49.05% |
| 5 | selfwealth.com.au | 1 | 254,689 | 3.98 | 44.58% |
| 6 | cdsc.com.np | 1 | 204,459 | 4.53 | 17.87% |
| 7 |  | 1 | 179,022 | 8.54 | 37.55% |
| 8 | betashares.com.au | 1 | 138,479 | 4.85 | 54.42% |
| 9 | firstlinks.com.au | 1 | 123,128 | 3.39 | 51.27% |
| 10 | investsmart.com.au | 3 | 117,051 | 2.52 | 62.02% |
| 11 | vanguard.com | 1 | 57,106 | 4.27 | 71.42% |
| 12 | fintel.io | – | 56,477 | 2.21 | 51.87% |
| 13 |  | 1 | 53,835 | 2.57 | 56.28% |
| 14 | myfxbook.com | 2 | 45,385 | 3.59 | 58.69% |
| 15 | mql5.com | – | 43,415 | 13.15 | 34.08% |
| 16 | trading212.com | 2 | 40,068 | 1.93 | 55.68% |
| 17 | babypips.com | 2 | 38,931 | 2.43 | 78.81% |
| 18 | vaneck.com | – | 36,179 | 1.71 | 69.89% |
| 19 | ishares.com | 8 | 35,537 | 1.93 | 83.78% |
| 20 | icicidirect.com | 3 | 35,070 | 15.8 | 15.64% |
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Key Insights on Top Investment Websites in Australia in December 2025
As of December 2025, vanguard.com.au is the most visited Investment website in Australia, attracting 696.85K monthly visits. morningstar.com.au follows with 357.63K visits, and forexfactory.com records 346.52K visits.
In terms of user engagement, the average number of pages per visit across these sites is 4.57, with icicidirect.com leading at 15.8 pages per visit.
The average bounce rate is 53.44%, with ishares.com having the highest at 83.78%.
And icicidirect.com leads the way with the lowest bounce rate at 15.64%.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
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Last updated: January 14, 2026
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