Top Websites
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Sports Websites in Australia, Updated March 2026
| Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 |  | 4 | 13,386,322 | 3.61 | 47.29% |
| 2 |  | 1 | 12,166,003 | 2.63 | 61.16% |
| 3 | espn.com.au | 1 | 11,566,450 | 3.34 | 44.33% |
| 4 | nrl.com | 2 | 10,292,359 | 3.26 | 43.87% |
| 5 | kayosports.com.au | 5 | 7,108,442 | 4.29 | 32.03% |
| 6 |  | 4 | 6,796,277 | 2.23 | 60.09% |
| 7 | foxsports.com.au | 4 | 5,954,454 | 2.5 | 41.63% |
| 8 | sportsbet.com.au | – | 4,767,038 | 11.45 | 34.25% |
| 9 |  | – | 4,646,052 | 3.11 | 44.73% |
| 10 | cricket.com.au | 3 | 3,550,681 | 2.67 | 59.29% |
| 11 | playhq.com | 2 | 3,405,292 | 6.44 | 47.15% |
| 12 |  | – | 3,074,486 | 9.36 | 25.18% |
| 13 |  | 2 | 2,762,286 | 3.53 | 46.04% |
| 14 | supercoach.com.au | – | 2,662,901 | 10.42 | 19.0% |
| 15 |  | 3 | 2,613,924 | 1.98 | 55.31% |
| 16 |  | 3 | 2,597,852 | 4.25 | 40.33% |
| 17 | bet365.com.au | 2 | 2,468,664 | 13.51 | 32.03% |
| 18 | ladbrokes.com.au | 2 | 2,354,527 | 9.94 | 37.08% |
| 19 | speedcafe.com | 2 | 2,162,271 | 1.52 | 73.63% |
| 20 |  | – | 2,137,651 | 4.69 | 23.81% |
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Key Insights on Top Sports Websites in Australia in March 2026
As of March 2026, afl.com.au is the most visited Sports website in Australia, attracting 13.39M monthly visits. theage.com.au follows with 12.17M visits, and espn.com.au records 11.57M visits.
In terms of user engagement, the average number of pages per visit across these sites is 5.24, with bet365.com.au leading at 13.51 pages per visit.
The average bounce rate is 43.41%, with speedcafe.com having the highest at 73.63%.
And supercoach.com.au leads the way with the lowest bounce rate at 19.0%.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
FAQs About The Most Popular Sports Websites in Australia
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Last updated: April 13, 2026
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