Top Websites
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Travel and Tourism Websites in Australia, Updated March 2025
| Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 |  | – | 12,692,823 | 8.97 | 32.62% |
| 2 | qantas.com | – | 11,525,687 | 6.98 | 32.17% |
| 3 | willyweather.com.au | 2 | 6,641,948 | 1.78 | 64.01% |
| 4 | tripadvisor.com.au | – | 6,589,694 | 2.74 | 62.26% |
| 5 | skyscanner.com.au | 2 | 6,470,337 | 5.77 | 33.2% |
| 6 | jetstar.com | – | 6,063,520 | 6.25 | 36.98% |
| 7 | airbnb.com.au | – | 5,404,309 | 16.31 | 34.95% |
| 8 |  | – | 3,003,215 | 4.55 | 37.31% |
| 9 |  | – | 2,529,154 | 4.12 | 47.13% |
| 10 | flightradar24.com | – | 2,471,106 | 8.24 | 49.46% |
| 11 |  | 1 | 2,273,761 | 6.55 | 27.94% |
| 12 | rezdy.com | 5 | 2,176,520 | 2.13 | 59.47% |
| 13 |  | – | 1,929,628 | 1.97 | 66.14% |
| 14 | flightcentre.com.au | – | 1,913,265 | 3.67 | 39.26% |
| 15 | webjet.com.au | 1 | 1,862,209 | 3.53 | 33.52% |
| 16 | expedia.com.au | 1 | 1,806,213 | 7.78 | 21.37% |
| 17 | flightaware.com | 6 | 1,663,607 | 2.29 | 54.56% |
| 18 | accor.com | – | 1,514,524 | 5.16 | 37.5% |
| 19 | luxuryescapes.com | 2 | 1,287,837 | 7.3 | 38.25% |
| 20 | getyourguide.com | 5 | 1,255,956 | 3.61 | 41.81% |
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Key Insights on Top Travel and Tourism Websites in Australia in March 2025
As of March 2025, booking.com is the most visited Travel and Tourism website in Australia, attracting 12.69M monthly visits. qantas.com follows with 11.53M visits, and willyweather.com.au records 6.64M visits.
In terms of user engagement, the average number of pages per visit across these sites is 5.49, with airbnb.com.au leading at 16.31 pages per visit.
The average bounce rate is 42.5%, with tripadvisor.com having the highest at 66.14%.
And expedia.com.au leads the way with the lowest bounce rate at 21.37%.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
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Last updated: April 15, 2025
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