Top Websites
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Retail Websites in Austria, Updated December 2025
| Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 |  | – | 35,258,501 | 7.58 | 36.36% |
| 2 | hofer.at | 8 | 5,231,848 | 2.59 | 62.51% |
| 3 | mediamarkt.at | 1 | 3,694,582 | 3.24 | 60.57% |
| 4 | geizhals.at | 1 | 3,213,523 | 4.17 | 41.33% |
| 5 | gutekueche.at | 4 | 3,038,089 | 2.12 | 65.38% |
| 6 | billa.at | 13 | 3,030,751 | 2.44 | 57.11% |
| 7 |  | 4 | 2,900,498 | 2.31 | 67.55% |
| 8 | aliexpress.com | – | 2,680,867 | 5.04 | 51.78% |
| 9 | idealo.at | 3 | 2,635,100 | 2.57 | 58.21% |
| 10 | zalando.at | 6 | 2,614,014 | 7.29 | 38.39% |
| 11 | spar.at | 13 | 2,565,674 | 2.21 | 55.55% |
| 12 | ikea.com | 7 | 2,541,027 | 6.19 | 39.52% |
| 13 | dm.at | 8 | 2,511,697 | 2.46 | 70.5% |
| 14 | xxxlutz.at | 7 | 2,333,465 | 3.51 | 59.56% |
| 15 |  | 3 | 2,256,792 | 5.13 | 51.81% |
| 16 | obi.at | 3 | 2,160,161 | 3.32 | 49.55% |
| 17 | shop-apotheke.at | – | 2,139,276 | 3.7 | 57.91% |
| 18 | thalia.at | 2 | 2,024,416 | 4.63 | 52.87% |
| 19 |  | 5 | 1,987,686 | 2.83 | 56.99% |
| 20 | preisjaeger.at | – | 1,972,319 | 2.84 | 55.19% |
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Key Insights on Top Retail Websites in Austria in December 2025
As of December 2025, amazon.de is the most visited Retail website in Austria, attracting 35.26M monthly visits. hofer.at follows with 5.23M visits, and mediamarkt.at records 3.69M visits.
In terms of user engagement, the average number of pages per visit across these sites is 3.81, with amazon.de leading at 7.58 pages per visit.
The average bounce rate is 54.43%, with dm.at having the highest at 70.5%.
And leads the way with the lowest bounce rate at 36.36%.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
FAQs About The Most Popular Retail Websites in Austria
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Last updated: January 14, 2026
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