Top Websites
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Beauty and Cosmetics Websites in Brazil, Updated April 2026
| Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 | boticario.com.br | 1 | 7,104,834 | 2.45 | 64.95% |
| 2 | fragrantica.com.br | 1 | 4,605,323 | 3.86 | 39.35% |
| 3 | natura.com.br | 1 | 2,096,515 | 4.45 | 50.94% |
| 4 | eudora.com.br | 1 | 1,750,387 | 2.31 | 67.35% |
| 5 | belezanaweb.com.br | 1 | 1,531,906 | 3.16 | 60.77% |
| 6 | epocacosmeticos.com.br | 4 | 1,120,054 | 3.91 | 54.58% |
| 7 | natura.com | – | 1,087,203 | 3.58 | 61.76% |
| 8 | sephora.com.br | – | 993,408 | 3.29 | 58.89% |
| 9 | principiaskin.com | 4 | 873,513 | 2.8 | 53.02% |
| 10 | granado.com.br | 4 | 577,803 | 6.77 | 37.26% |
| 11 | trinks.com | 5 | 521,803 | 4.64 | 31.51% |
| 12 | fragrantica.com | – | 473,023 | 2.94 | 42.23% |
| 13 | intheboxperfumes.com.br | – | 438,213 | 4.82 | 45.63% |
| 14 | loreal-paris.com.br | 5 | 402,545 | 2.15 | 65.88% |
| 15 | avon.com.br | 4 | 402,407 | 3.48 | 60.21% |
| 16 | perfectcorp.com | 1 | 351,409 | 3.21 | 45.19% |
| 17 | jequiti.com.br | 6 | 345,829 | 3.91 | 41.42% |
| 18 | loccitaneaubresil.com | 4 | 298,476 | 2.96 | 48.35% |
| 19 | salonline.com.br | 2 | 290,051 | 2.38 | 65.46% |
| 20 | sallve.com.br | 7 | 279,492 | 4.06 | 51.99% |
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Key Insights on Top Beauty and Cosmetics Websites in Brazil in April 2026
As of April 2026, boticario.com.br is the most visited Beauty and Cosmetics website in Brazil, attracting 7.1M monthly visits. fragrantica.com.br follows with 4.61M visits, and natura.com.br records 2.1M visits.
In terms of user engagement, the average number of pages per visit across these sites is 3.56, with granado.com.br leading at 6.77 pages per visit.
The average bounce rate is 52.34%, with eudora.com.br having the highest at 67.35%.
And trinks.com leads the way with the lowest bounce rate at 31.51%.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
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Last updated: May 13, 2026
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