Top Websites
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Banking Websites in India, Updated December 2025
| Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 |  | – | 33,458,135 | 3.74 | 53.14% |
| 2 | billdesk.com | 3 | 19,965,174 | 3.39 | 55.86% |
| 3 | bajajfinserv.in | 1 | 19,354,095 | 2.85 | 81.87% |
| 4 |  | 1 | 19,293,949 | 4.35 | 61.34% |
| 5 | phonepe.com | 1 | 15,535,348 | 3.08 | 76.4% |
| 6 | sbicard.com | 1 | 12,521,058 | 3.2 | 75.68% |
| 7 | onlinesbi.sbi | 1 | 12,345,553 | 17.3 | 30.56% |
| 8 | licindia.in | 1 | 11,856,793 | 4.19 | 79.05% |
| 9 | rbi.org.in | 7 | 11,563,850 | 1.94 | 82.96% |
| 10 | npci.org.in | – | 9,642,801 | 10.04 | 53.26% |
| 11 | ccavenue.com | 1 | 8,671,201 | 2.11 | 65.34% |
| 12 | bankbazaar.com | 1 | 7,453,067 | 1.55 | 90.15% |
| 13 | paisabazaar.com | – | 7,354,826 | 2.72 | 79.53% |
| 14 | navi.com | – | 5,673,588 | 1.78 | 80.53% |
| 15 | kotak.com | – | 5,646,957 | 1.89 | 81.62% |
| 16 | sbilife.co.in | 4 | 4,704,793 | 1.98 | 89.34% |
| 17 | idfcfirstbank.com | 1 | 4,321,854 | 2.41 | 81.25% |
| 18 |  | 5 | 3,602,445 | 2.4 | 78.32% |
| 19 | axisbank.com | – | 3,386,455 | 1.39 | 92.05% |
| 20 | wise.com | 2 | 2,944,622 | 3.71 | 70.14% |
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Key Insights on Top Banking Websites in India in December 2025
As of December 2025, hdfcbank.com is the most visited Banking website in India, attracting 33.46M monthly visits. billdesk.com follows with 19.97M visits, and bajajfinserv.in records 19.35M visits.
In terms of user engagement, the average number of pages per visit across these sites is 3.8, with onlinesbi.sbi leading at 17.3 pages per visit.
The average bounce rate is 72.92%, with axisbank.com having the highest at 92.05%.
And onlinesbi.sbi leads the way with the lowest bounce rate at 30.56%.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
FAQs About The Most Popular Banking Websites in India
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Last updated: January 14, 2026
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