Top Websites
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Finance Websites in India, Updated September 2025
| Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 | yahoo.com | – | 109,698,879 | 4.42 | 50.55% |
| 2 |  | – | 49,137,597 | 7.28 | 38.58% |
| 3 | uidai.gov.in | 2 | 47,694,233 | 5.39 | 50.41% |
| 4 |  | – | 46,689,079 | 5.92 | 54.63% |
| 5 | onlinesbi.sbi | 2 | 42,976,420 | 17.86 | 43.91% |
| 6 | incometax.gov.in | 2 | 39,246,224 | 16.0 | 46.94% |
| 7 | moneycontrol.com | 1 | 30,114,408 | 3.4 | 70.77% |
| 8 | groww.in | 2 | 27,840,559 | 6.33 | 62.81% |
| 9 |  | 2 | 27,377,642 | 5.2 | 60.81% |
| 10 | bajajfinserv.in | 2 | 24,884,722 | 2.66 | 84.95% |
| 11 |  | 2 | 24,794,272 | 2.55 | 74.43% |
| 12 |  | 1 | 23,862,691 | 19.45 | 49.88% |
| 13 |  | – | 22,569,654 | 1.68 | 88.98% |
| 14 |  | 1 | 22,234,242 | 33.61 | 51.78% |
| 15 |  | 8 | 21,945,594 | 1.75 | 88.25% |
| 16 | epfindia.gov.in | 2 | 20,487,206 | 11.39 | 35.72% |
| 17 | billdesk.com | 1 | 19,586,633 | 4.08 | 57.37% |
| 18 | cleartax.in | 1 | 19,229,433 | 2.55 | 84.35% |
| 19 | axisbank.com | 1 | 17,676,814 | 2.75 | 75.52% |
| 20 | payu.in | 1 | 16,170,450 | 3.63 | 57.27% |
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Key Insights on Top Finance Websites in India in September 2025
As of September 2025, yahoo.com is the most visited Finance website in India, attracting 109.7M monthly visits. economictimes.com follows with 49.14M visits, and uidai.gov.in records 47.69M visits.
In terms of user engagement, the average number of pages per visit across these sites is 7.9, with zerodha.com leading at 33.61 pages per visit.
The average bounce rate is 61.4%, with financialexpress.com having the highest at 88.98%.
And epfindia.gov.in leads the way with the lowest bounce rate at 35.72%.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
FAQs About The Most Popular Finance Websites in India
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Last updated: October 13, 2025
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