Top Websites
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Insurance Websites in India, Updated April 2025
| Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 | policybazaar.com | – | 12,653,902 | 3.06 | 81.54% |
| 2 | kotak.com | 1 | 9,289,408 | 3.14 | 68.91% |
| 3 | licindia.in | 1 | 8,443,060 | 6.33 | 72.99% |
| 4 | acko.com | 2 | 4,672,341 | 1.86 | 86.71% |
| 5 | maxlifeinsurance.com | 1 | 4,576,147 | 1.57 | 92.15% |
| 6 | starhealth.in | 1 | 4,399,977 | 3.02 | 82.03% |
| 7 | icicilombard.com | 2 | 4,310,561 | 3.58 | 79.37% |
| 8 | sbilife.co.in | – | 4,011,354 | 2.73 | 88.22% |
| 9 | iciciprulife.com | 1 | 3,819,094 | 2.3 | 87.66% |
| 10 | hdfclife.com | 5 | 3,710,321 | 4.85 | 74.6% |
| 11 | tataaig.com | – | 3,272,376 | 3.44 | 77.62% |
| 12 | hdfcergo.com | 1 | 3,034,755 | 3.15 | 82.84% |
| 13 | careinsurance.com | 1 | 2,869,588 | 4.22 | 83.32% |
| 14 | bajajallianz.com | – | 2,694,178 | 3.0 | 79.46% |
| 15 | godigit.com | 2 | 2,646,691 | 2.67 | 80.54% |
| 16 | adityabirlacapital.com | 1 | 2,493,585 | 2.45 | 79.96% |
| 17 | darwinbox.in | 1 | 2,293,356 | 4.96 | 43.35% |
| 18 | tataaia.com | 2 | 1,988,004 | 3.02 | 82.56% |
| 19 | mediassist.in | 1 | 1,347,039 | 9.0 | 65.4% |
| 20 | sbigeneral.in | 1 | 1,132,569 | 3.89 | 70.51% |
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Key Insights on Top Insurance Websites in India in April 2025
As of April 2025, policybazaar.com is the most visited Insurance website in India, attracting 12.65M monthly visits. kotak.com follows with 9.29M visits, and licindia.in records 8.44M visits.
In terms of user engagement, the average number of pages per visit across these sites is 3.61, with mediassist.in leading at 9.0 pages per visit.
The average bounce rate is 77.99%, with maxlifeinsurance.com having the highest at 92.15%.
And darwinbox.in leads the way with the lowest bounce rate at 43.35%.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
FAQs About The Most Popular Insurance Websites in India
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Last updated: May 13, 2025
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