Top Websites

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Hospitality Websites in Indonesia, Updated December 2025

PositionWebsiteChangeVisitsPages / VisitBounce rate
1
15,337,7252.4470.2%
2
9,632,7712.7869.11%
3
3,202,5964.4453.53%
4
1,187,1034.5326.38%
5
528,4945.4444.82%
6
1
505,6122.4774.21%
7
3
280,6752.1964.67%
8
250,7054.1437.04%
9
3
237,2968.3150.54%
10
2
206,6372.1576.33%
11
159,8592.4758.97%
12
12
133,1942.267.1%
13
6
119,7332.7568.83%
14
3
118,7962.6548.91%
15
2
94,2613.2343.45%
16
86,3054.9739.67%
17
4
85,3421.2488.5%
18
4
84,4311.589.4%
19
4
83,6422.8159.24%
20
79,1682.915.39%

Key Insights on Top Hospitality Websites in Indonesia in December 2025

As of December 2025, traveloka.com is the most visited Hospitality website in Indonesia, attracting 15.34M monthly visits. agoda.com follows with 9.63M visits, and booking.com records 3.2M visits.

In terms of user engagement, the average number of pages per visit across these sites is 3.28, with airbnb.co.id leading at 8.31 pages per visit.

The average bounce rate is 57.31%, with thebalisun.com having the highest at 89.4%.

And guestreservations.com leads the way with the lowest bounce rate at 15.39%.

These insights come from the .Trends platform, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

FAQs About The Most Popular Hospitality Websites in Indonesia

Last updated: January 14, 2026

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