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Top E-commerce and Retail Websites ranking - Most Visited Websites in Italy [October 2022]

Top websites

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Italy
E-commerce and Retail

Most Visited Websites by Traffic in Italy for E-commerce and Retail, October 2022

Position
Website
Change
Visits
Pages / Visit
Bounce rate
1
1
16,930,3553.6056.40%
2
1
15,579,2381.3681.56%
3
2
15,375,2242.6251.04%
4
12
11,743,8241.3772.82%
5
1
11,599,0824.6443.01%
6
4
9,728,0036.0438.85%
7
3
9,633,7605.8339.01%
8
3
9,301,6683.4147.59%
9
1
8,911,4812.2657.60%
10
3
8,597,3292.0262.56%
11
2
7,851,8402.6058.98%
12
1
7,687,4337.9246.37%
13
7,561,1761.8443.24%
14
1
7,408,0823.3055.29%
15
3
6,755,0246.5130.95%
16
2
6,582,1269.7031.11%
17
5
6,561,5812.8160.65%
18
3
6,132,6641.8571.45%
19
4,159,4813.2753.29%
20
4,127,5501.7364.22%
Trends Across the Most Popular Websites by Traffic, October 2022

The top websites page is a free and convenient way to discover the world’s most popular sites based on location and/or industry.

The information displayed here allows users to identify and observe trends, and track how the world’s leading websites – and their numbers – are changing from month to month.

For instance, here’s what we discovered this month:

aliexpress.com is the most visited E-commerce and Retail website in Italy in October 2022, attracting nearly 16.9M monthly visits. With second-placed amzn.to receiving 15.6M visits in the same period. trovaprezzi.it also performed strongly, generating nearly 15.4M visits.

Pages/Visit - an estimate of how many pages (on average) a person visits in one session on the website. The total average pages per visit for these popular websites is 3.67 pages. The highest average pages per visit - vinted.it - 9.7 pages.

Bounce Rate - an estimate of the website’s average bounce rate, or percentage of visitors that leave the website after viewing just one page. The total average bounce rate is 51.75% and the highest bounce rate - amzn.to - 81.56%.

Last updated: November 13, 2022

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