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Top E-commerce and Retail Websites ranking - Most Visited Websites in Japan [October 2022]

Top websites

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Japan
E-commerce and Retail

Most Visited Websites by Traffic in Japan for E-commerce and Retail, October 2022

Position
Website
Change
Visits
Pages / Visit
Bounce rate
1
101,588,0183.5946.82%
2
62,159,9001.6471.06%
3
42,897,9681.2085.60%
4
2
37,309,3841.7761.48%
5
1
37,091,0941.7865.97%
6
1
35,615,1351.1491.04%
7
2
33,057,3201.2287.49%
8
32,320,9486.9236.69%
9
4
30,771,4864.8738.85%
10
2
26,194,0942.3756.33%
11
24,512,9224.0343.68%
12
2
23,478,7275.9536.93%
13
20,554,0133.6742.92%
14
1
16,614,1282.9557.93%
15
1
16,344,0791.4379.14%
16
4
15,470,2002.0056.59%
17
7
15,005,4094.7441.63%
18
1
14,719,9842.7464.65%
19
1
13,978,7001.6770.58%
20
3
13,848,8522.6862.25%
Trends Across the Most Popular Websites by Traffic, October 2022

The top websites page is a free and convenient way to discover the world’s most popular sites based on location and/or industry.

The information displayed here allows users to identify and observe trends, and track how the world’s leading websites – and their numbers – are changing from month to month.

For instance, here’s what we discovered this month:

kakaku.com is the most visited E-commerce and Retail website in Japan in October 2022, attracting nearly 101.6M monthly visits. With second-placed mercari.com receiving 62.2M visits in the same period. my-best.com also performed strongly, generating nearly 42.9M visits.

Pages/Visit - an estimate of how many pages (on average) a person visits in one session on the website. The total average pages per visit for these popular websites is 2.86 pages. The highest average pages per visit - zozo.jp - 6.92 pages.

Bounce Rate - an estimate of the website’s average bounce rate, or percentage of visitors that leave the website after viewing just one page. The total average bounce rate is 58.05% and the highest bounce rate - amzn.to - 91.04%.

Last updated: November 13, 2022

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