Top Websites
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Beauty and Cosmetics Websites in the Netherlands, Updated March 2025
| Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 | douglas.nl | – | 1,388,214 | 3.85 | 58.06% |
| 2 | iciparisxl.nl | 1 | 1,143,620 | 2.73 | 63.98% |
| 3 | elle.be | 1 | 979,072 | 1.39 | 78.14% |
| 4 | rituals.com | 1 | 710,744 | 4.02 | 48.88% |
| 5 | newpharma.nl | 4 | 592,950 | 4.69 | 59.47% |
| 6 | notino.nl | 2 | 580,197 | 5.48 | 50.79% |
| 7 | jan-magazine.nl | 1 | 554,318 | 1.32 | 77.85% |
| 8 | cynthia.nl | 3 | 535,818 | 1.5 | 55.5% |
| 9 | fragrantica.nl | 2 | 266,124 | 3.21 | 52.33% |
| 10 | yesstyle.com | 8 | 245,553 | 8.01 | 35.0% |
| 11 | fragrantica.com | 3 | 230,331 | 6.38 | 44.43% |
| 12 | stylevana.com | – | 217,546 | 4.48 | 53.59% |
| 13 | boozyshop.nl | 1 | 182,418 | 3.67 | 52.06% |
| 14 | da.nl | 1 | 182,395 | 2.31 | 67.92% |
| 15 | lookfantastic.nl | 5 | 171,114 | 6.1 | 43.99% |
| 16 | parfumdreams.nl | 1 | 170,984 | 3.99 | 57.58% |
| 17 | brainwash-kappers.nl | – | 157,675 | 1.61 | 68.37% |
| 18 | parfumswinkel.nl | 6 | 92,891 | 3.85 | 40.87% |
| 19 | fentybeauty.com | – | 80,829 | 4.97 | 43.85% |
| 20 | cultbeauty.com | 1 | 73,175 | 6.75 | 50.18% |
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Key Insights on Top Beauty and Cosmetics Websites in the Netherlands in March 2025
As of March 2025, douglas.nl is the most visited Beauty and Cosmetics website in the Netherlands, attracting 1.39M monthly visits. iciparisxl.nl follows with 1.14M visits, and elle.be records 979.07K visits.
In terms of user engagement, the average number of pages per visit across these sites is 4.01, with yesstyle.com leading at 8.01 pages per visit.
The average bounce rate is 55.14%, with elle.be having the highest at 78.14%.
And yesstyle.com leads the way with the lowest bounce rate at 35.0%.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
FAQs About The Most Popular Beauty and Cosmetics Websites in the Netherlands
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Last updated: April 15, 2025
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