Top Websites
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Insurance Websites in the Netherlands, Updated January 2026
| Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 | rabobank.nl | – | 23,150,244 | 2.82 | 55.37% |
| 2 | anwb.nl | – | 12,264,272 | 3.41 | 53.14% |
| 3 | independer.nl | – | 3,737,475 | 2.84 | 55.76% |
| 4 | consumentenbond.nl | – | 3,119,726 | 2.97 | 50.95% |
| 5 | asr.nl | 4 | 1,808,054 | 4.68 | 38.6% |
| 6 | nn.nl | 1 | 1,800,456 | 4.09 | 47.58% |
| 7 | centraalbeheer.nl | 8 | 1,608,700 | 5.62 | 38.78% |
| 8 | cz.nl | 3 | 1,561,702 | 4.76 | 30.99% |
| 9 | zilverenkruis.nl | 3 | 1,321,266 | 4.46 | 39.33% |
| 10 | unive.nl | 2 | 1,256,626 | 3.52 | 55.41% |
| 11 | fbto.nl | – | 1,182,748 | 4.8 | 51.52% |
| 12 | vgz.nl | – | 1,110,744 | 4.05 | 40.78% |
| 13 | menzis.nl | 3 | 926,555 | 4.63 | 44.04% |
| 14 | unitedconsumers.com | 1 | 867,910 | 4.56 | 43.79% |
| 15 | ohra.nl | 1 | 744,701 | 3.92 | 39.78% |
| 16 | allianzdirect.nl | 1 | 552,402 | 4.12 | 36.49% |
| 17 | pricewise.nl | 4 | 489,711 | 2.79 | 43.91% |
| 18 | monuta.nl | 6 | 470,785 | 1.75 | 70.92% |
| 19 | dsw.nl | 1 | 451,299 | 2.28 | 65.07% |
| 20 | geld.nl | 4 | 350,664 | 2.41 | 49.51% |
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Key Insights on Top Insurance Websites in the Netherlands in January 2026
As of January 2026, rabobank.nl is the most visited Insurance website in the Netherlands, attracting 23.15M monthly visits. anwb.nl follows with 12.26M visits, and independer.nl records 3.74M visits.
In terms of user engagement, the average number of pages per visit across these sites is 3.73, with centraalbeheer.nl leading at 5.62 pages per visit.
The average bounce rate is 47.59%, with monuta.nl having the highest at 70.92%.
And cz.nl leads the way with the lowest bounce rate at 30.99%.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
FAQs About The Most Popular Insurance Websites in the Netherlands
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Last updated: February 13, 2026
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