Top Websites
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Retail Websites in Portugal, Updated December 2024
Position | Website | Change | Visits | Pages / Visit | Bounce rate |
---|---|---|---|---|---|
1 | worten.pt | – | 16,755,523 | 4.31 | 54.43% |
2 | – | 14,535,283 | 8.88 | 31.41% | |
3 | aliexpress.com | 1 | 12,447,796 | 4.79 | 44.26% |
4 | 1 | 10,922,987 | 6.42 | 40.97% | |
5 | 2 | 7,080,313 | 4.19 | 53.72% | |
6 | fnac.pt | 2 | 6,239,909 | 4.2 | 44.3% |
7 | leroymerlin.pt | 2 | 5,917,791 | 5.65 | 39.96% |
8 | nit.pt | 2 | 5,811,996 | 2.11 | 69.28% |
9 | kuantokusta.pt | – | 4,086,875 | 3.22 | 51.73% |
10 | ![]() | 3 | 3,384,222 | 2.38 | 66.02% |
11 | pcdiga.com | – | 3,364,512 | 5.88 | 44.65% |
12 | ikea.com | 2 | 2,733,446 | 6.19 | 36.18% |
13 | ![]() | 3 | 2,465,151 | 7.29 | 39.21% |
14 | radiopopular.pt | – | 2,438,993 | 4.25 | 45.76% |
15 | ![]() | 3 | 2,333,576 | 5.88 | 38.67% |
16 | ![]() | 1 | 2,214,390 | 7.42 | 38.96% |
17 | pccomponentes.pt | 1 | 1,803,307 | 4.55 | 47.34% |
18 | ![]() | 6 | 1,793,602 | 4.86 | 46.47% |
19 | wook.pt | 2 | 1,788,777 | 5.37 | 47.15% |
20 | wells.pt | 1 | 1,607,695 | 4.11 | 48.09% |
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Key Insights on Top Retail Websites in Portugal in December 2024
As of December 2024, worten.pt is the most visited Retail website in Portugal, attracting 16.76M monthly visits. amazon.es follows with 14.54M visits, and aliexpress.com records 12.45M visits.
In terms of user engagement, the average number of pages per visit across these sites is 5.1, with amazon.es leading at 8.88 pages per visit.
The average bounce rate is 46.43%, with nit.pt having the highest at 69.28%.
And amazon.es leads the way with the lowest bounce rate at 31.41%.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
FAQs About The Most Popular Retail Websites in Portugal
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Last updated: January 13, 2025
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