Top Websites
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Insurance Websites in South Africa, Updated October 2025
| Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 | discovery.co.za | – | 2,540,315 | 4.37 | 42.9% |
| 2 | oldmutual.co.za | – | 1,761,276 | 6.63 | 33.33% |
| 3 | iwyze.co.za | 2 | 945,401 | 1.79 | 65.82% |
| 4 | momentum.co.za | 1 | 723,075 | 4.21 | 37.86% |
| 5 | sanlam.co.za | 1 | 527,835 | 4.53 | 37.57% |
| 6 | avbob.co.za | – | 526,566 | 4.72 | 47.84% |
| 7 | hippo.co.za | 1 | 243,612 | 18.71 | 38.11% |
| 8 | outsurance.co.za | 1 | 191,991 | 2.42 | 64.43% |
| 9 | bonitas.co.za | 6 | 162,524 | 2.91 | 50.39% |
| 10 | miway.co.za | 1 | 158,097 | 2.44 | 51.46% |
| 11 | medihelp.co.za | 6 | 145,258 | 3.26 | 47.31% |
| 12 | santam.co.za | – | 123,850 | 8.48 | 29.44% |
| 13 | liberty.co.za | – | 106,653 | 4.66 | 51.19% |
| 14 | budgetinsurance.co.za | – | 106,284 | 2.91 | 46.4% |
| 15 | dotsure.co.za | 7 | 99,603 | 2.17 | 60.94% |
| 16 | avon.co.za | 9 | 82,478 | 7.27 | 52.18% |
| 17 | sanlamcloud.co.za | 7 | 60,809 | 2.02 | 69.78% |
| 18 | aa.co.za | 2 | 59,662 | 4.51 | 62.11% |
| 19 | hollard.co.za | 2 | 54,136 | 5.03 | 44.12% |
| 20 | sanlamreality.co.za | 2 | 52,129 | 4.1 | 37.88% |
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Key Insights on Top Insurance Websites in South Africa in October 2025
As of October 2025, discovery.co.za is the most visited Insurance website in South Africa, attracting 2.54M monthly visits. oldmutual.co.za follows with 1.76M visits, and iwyze.co.za records 945.4K visits.
In terms of user engagement, the average number of pages per visit across these sites is 4.86, with hippo.co.za leading at 18.71 pages per visit.
The average bounce rate is 48.55%, with sanlamcloud.co.za having the highest at 69.78%.
And santam.co.za leads the way with the lowest bounce rate at 29.44%.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
FAQs About The Most Popular Insurance Websites in South Africa
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Last updated: November 13, 2025
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