Top Websites
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Retail Websites in Sweden, Updated August 2024
| Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 | amazon.se | – | 14,486,815 | 5.34 | 44.46% |
| 2 | ica.se | – | 10,654,337 | 1.85 | 72.77% |
| 3 | tradera.com | 2 | 8,089,101 | 5.07 | 43.62% |
| 4 | prisjakt.nu | 3 | 7,338,819 | 2.22 | 59.49% |
| 5 | ikea.com | 2 | 7,308,286 | 5.91 | 39.38% |
| 6 | elgiganten.se | – | 7,006,727 | 3.14 | 53.68% |
| 7 | biltema.se | 3 | 6,297,008 | 3.65 | 41.21% |
| 8 | jula.se | – | 5,912,173 | 1.85 | 73.17% |
| 9 | apotea.se | 2 | 4,173,472 | 4.57 | 40.16% |
| 10 | clasohlson.com | 1 | 4,085,707 | 3.42 | 47.12% |
| 11 | netonnet.se | 1 | 3,999,113 | 3.1 | 48.71% |
| 12 | coop.se | 5 | 3,450,621 | 2.71 | 57.27% |
| 13 | zalando.se | 3 | 3,208,794 | 9.35 | 31.65% |
| 14 | pricerunner.se | 2 | 3,080,955 | 1.97 | 60.07% |
| 15 | willys.se | 3 | 3,040,598 | 2.01 | 73.76% |
| 16 | systembolaget.se | 3 | 3,011,079 | 2.73 | 62.53% |
| 17 | bauhaus.se | 3 | 2,949,915 | 4.65 | 47.94% |
| 18 |  | 3 | 2,780,063 | 2.44 | 60.7% |
| 19 | arla.se | 2 | 2,743,367 | 1.36 | 84.0% |
| 20 | koket.se | 2 | 2,585,912 | 1.58 | 82.89% |
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Key Insights on Top Retail Websites in Sweden in August 2024
As of August 2024, amazon.se is the most visited Retail website in Sweden, attracting 14.49M monthly visits. ica.se follows with 10.65M visits, and tradera.com records 8.09M visits.
In terms of user engagement, the average number of pages per visit across these sites is 3.45, with zalando.se leading at 9.35 pages per visit.
The average bounce rate is 56.23%, with arla.se having the highest at 84.0%.
And zalando.se leads the way with the lowest bounce rate at 31.65%.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
FAQs About The Most Popular Retail Websites in Sweden
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Last updated: September 13, 2024
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