Top Websites
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Retail Websites in Sweden, Updated May 2025
| Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 | amazon.se | – | 14,209,114 | 6.11 | 42.35% |
| 2 | ica.se | – | 12,398,244 | 2.01 | 70.31% |
| 3 | ikea.com | 3 | 7,455,411 | 5.64 | 43.66% |
| 4 | prisjakt.nu | – | 7,381,461 | 2.5 | 56.2% |
| 5 | biltema.se | – | 7,034,514 | 3.98 | 40.08% |
| 6 | elgiganten.se | 3 | 6,839,397 | 3.86 | 44.98% |
| 7 | tradera.com | – | 6,665,215 | 7.07 | 39.46% |
| 8 | zalando.se | – | 6,033,571 | 8.49 | 32.19% |
| 9 | jula.se | 1 | 5,910,548 | 2.54 | 65.43% |
| 10 | apotea.se | 1 | 5,665,768 | 11.28 | 42.49% |
| 11 | clasohlson.com | – | 5,648,869 | 3.11 | 49.05% |
| 12 | aliexpress.com | – | 3,913,135 | 5.6 | 44.88% |
| 13 | pricerunner.se | 2 | 3,836,824 | 2.13 | 54.98% |
| 14 | coop.se | 1 | 3,808,516 | 2.73 | 55.49% |
| 15 | willys.se | 1 | 3,802,071 | 2.64 | 70.38% |
| 16 | systembolaget.se | – | 3,749,500 | 4.26 | 56.62% |
| 17 | netonnet.se | – | 3,494,319 | 3.37 | 48.41% |
| 18 | bauhaus.se | – | 3,125,082 | 3.89 | 46.12% |
| 19 |  | 1 | 2,959,631 | 7.42 | 38.85% |
| 20 | jysk.se | 1 | 2,940,372 | 4.19 | 43.07% |
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Key Insights on Top Retail Websites in Sweden in May 2025
As of May 2025, amazon.se is the most visited Retail website in Sweden, attracting 14.21M monthly visits. ica.se follows with 12.4M visits, and ikea.com records 7.46M visits.
In terms of user engagement, the average number of pages per visit across these sites is 4.64, with apotea.se leading at 11.28 pages per visit.
The average bounce rate is 49.25%, with willys.se having the highest at 70.38%.
And zalando.se leads the way with the lowest bounce rate at 32.19%.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
FAQs About The Most Popular Retail Websites in Sweden
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Last updated: June 13, 2025
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