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Top E-commerce and Retail Websites ranking - Most Visited Websites in Switzerland [December 2022]

Top websites

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Switzerland
E-commerce and Retail

Most Visited Websites by Traffic in Switzerland for E-commerce and Retail, December 2022

Position
Website
Change
Visits
Pages / Visit
Bounce rate
1
7,816,2661.8667.78%
2
1
6,400,3655.3045.69%
3
1
6,182,7631.8167.18%
4
5,260,6544.8738.09%
5
4,334,8281.8168.36%
6
3,506,5487.0037.95%
7
1
3,144,6634.7939.49%
8
2
2,981,2633.7352.94%
9
2,782,0084.8850.86%
10
2
2,596,4562.0535.55%
11
5
2,528,0041.2186.58%
12
5
2,375,0953.4041.50%
13
1,948,0916.2545.21%
14
3
1,739,8712.3063.86%
15
2
1,737,2671.7070.95%
16
2
1,641,2466.1836.55%
17
1
1,325,1151.6680.43%
18
1
1,312,2811.3680.30%
19
4
1,239,9726.6041.52%
20
10
1,184,5244.4647.54%
Trends Across the Most Popular Websites by Traffic, December 2022

The top websites page is a free and convenient way to discover the world’s most popular sites based on location and/or industry.

The information displayed here allows users to identify and observe trends, and track how the world’s leading websites – and their numbers – are changing from month to month.

For instance, here’s what we discovered this month:

galaxus.ch is the most visited E-commerce and Retail website in Switzerland in December 2022, attracting nearly 7.8M monthly visits. With second-placed amazon.de receiving 6.4M visits in the same period. digitec.ch also performed strongly, generating nearly 6.2M visits.

Pages/Visit - an estimate of how many pages (on average) a person visits in one session on the website. The total average pages per visit for these popular websites is 3.6 pages. The highest average pages per visit - zalando.ch - 7.0 pages.

Bounce Rate - an estimate of the website’s average bounce rate, or percentage of visitors that leave the website after viewing just one page. The total average bounce rate is 53.14% and the highest bounce rate - swissmilk.ch - 86.58%.

Last updated: January 13, 2023

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