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Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
United Kingdom
Airlines
Most Visited Airlines Websites in the United Kingdom, Updated March 2024
| Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 | skyscanner.net | – | 21,866,935 | 3.63 | 39.19% |
| 2 | ryanair.com | – | 15,363,206 | 3.4 | 40.33% |
| 3 | easyjet.com | – | 12,548,099 | 3.7 | 42.91% |
| 4 |  britishairways.com | – | 10,082,913 | 5.79 | 29.97% |
| 5 | uber.com | – | 8,522,547 | 1.91 | 60.71% |
| 6 | expedia.co.uk | 2 | 4,887,643 | 2.87 | 48.13% |
| 7 | flightradar24.com | – | 3,684,012 | 2.58 | 54.84% |
| 8 | kayak.co.uk | 2 | 3,365,724 | 2.95 | 32.29% |
| 9 |  wizzair.com | – | 3,323,741 | 2.5 | 44.01% |
| 10 | ba.com | 4 | 3,192,292 | 2.81 | 44.86% |
| 11 | jet2.com | – | 2,877,104 | 2.51 | 52.82% |
| 12 |  trip.com | – | 2,504,897 | 2.21 | 43.85% |
| 13 | holidayextras.com | – | 1,899,545 | 2.29 | 50.32% |
| 14 |  qatarairways.com | 1 | 1,830,365 | 3.28 | 41.37% |
| 15 |  emirates.com | 1 | 1,729,735 | 5.57 | 22.47% |
| 16 | heathrow.com | 1 | 1,697,184 | 1.95 | 55.84% |
| 17 | gatwickairport.com | 11 | 1,611,182 | 2.91 | 49.03% |
| 18 | virginatlantic.com | 1 | 1,569,555 | 4.67 | 35.4% |
| 19 | opodo.co.uk | 5 | 1,513,680 | 1.87 | 66.65% |
| 20 | flightaware.com | 1 | 1,417,335 | 2.72 | 62.51% |
Key Insights on Top Airlines Websites in the United Kingdom in March 2024
As of March 2024, skyscanner.net is the most visited Airlines website in the United Kingdom, attracting 21.87M monthly visits. ryanair.com follows with 15.36M visits, and easyjet.com records 12.55M visits.
In terms of user engagement, the average number of pages per visit across these sites is 3.11, with britishairways.com leading at 5.79 pages per visit.
The average bounce rate is 45.88%, with opodo.co.uk having the highest at 66.65%.
And emirates.com leads the way with the lowest bounce rate at 22.47%.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
FAQs About The Most Popular Airlines Websites in the United Kingdom
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Last updated: April 13, 2024