Top Websites
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Banking Websites in the United Kingdom, Updated May 2025
| Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 | santander.co.uk | – | 13,529,942 | 7.09 | 26.14% |
| 2 | natwest.com | – | 12,931,586 | 4.36 | 41.23% |
| 3 | nationwide.co.uk | – | 9,673,081 | 5.33 | 43.09% |
| 4 | lloydsbank.co.uk | – | 8,289,925 | 8.15 | 21.26% |
| 5 | lloydsbank.com | – | 7,372,509 | 1.8 | 64.3% |
| 6 | barclays.co.uk | – | 6,429,427 | 6.31 | 32.07% |
| 7 | hsbc.co.uk | 1 | 5,717,793 | 4.98 | 40.56% |
| 8 | monzo.com | 1 | 5,475,599 | 2.01 | 60.85% |
| 9 |  | 1 | 5,140,781 | 4.27 | 33.04% |
| 10 | halifax.co.uk | 1 | 4,527,170 | 1.61 | 74.97% |
| 11 | wise.com | – | 4,229,836 | 6.23 | 50.28% |
| 12 |  | – | 3,177,168 | 3.96 | 61.83% |
| 13 | capitalone.co.uk | – | 2,860,275 | 2.45 | 54.39% |
| 14 | arcot.com | 2 | 2,578,498 | 2.29 | 34.81% |
| 15 | tsb.co.uk | 1 | 2,563,208 | 5.68 | 37.76% |
| 16 | token.io | 1 | 2,493,982 | 1.88 | 53.2% |
| 17 | co-operativebank.co.uk | 2 | 2,326,660 | 6.41 | 31.78% |
| 18 | barclaycard.co.uk | – | 2,308,687 | 4.34 | 35.6% |
| 19 | rbs.co.uk | 2 | 2,279,771 | 4.77 | 37.36% |
| 20 | virginmoney.com | – | 2,098,706 | 6.66 | 34.46% |
More data. Deeper insights. Better strategy.
Tinker with .Trends tools to find more intel on all things market and competition.
Key Insights on Top Banking Websites in the United Kingdom in May 2025
As of May 2025, santander.co.uk is the most visited Banking website in the United Kingdom, attracting 13.53M monthly visits. natwest.com follows with 12.93M visits, and nationwide.co.uk records 9.67M visits.
In terms of user engagement, the average number of pages per visit across these sites is 4.53, with lloydsbank.co.uk leading at 8.15 pages per visit.
The average bounce rate is 43.45%, with halifax.co.uk having the highest at 74.97%.
And lloydsbank.co.uk leads the way with the lowest bounce rate at 21.26%.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
FAQs About The Most Popular Banking Websites in the United Kingdom
Which is the top Banking website in the United Kingdom?
Which is the second most popular Banking website in the United Kingdom?
What are the TOP-10 most visited Banking websites in the United Kingdom?
Last updated: June 13, 2025
Check all data for all domains
Get data for all countries and a full analysis for any website
Get Started