Top Websites
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Apparel and Fashion Websites in the United Kingdom, Updated March 2025
| Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 |  | 1 | 20,265,824 | 20.57 | 33.71% |
| 2 |  | 1 | 18,116,135 | 5.69 | 38.59% |
| 3 | shein.co.uk | – | 11,683,310 | 7.28 | 49.1% |
| 4 | asos.com | – | 9,847,445 | 9.4 | 35.07% |
| 5 | very.co.uk | – | 7,486,300 | 5.15 | 52.53% |
| 6 | shop.app | – | 7,434,472 | 2.04 | 60.43% |
| 7 | mandmdirect.com | 1 | 7,270,600 | 6.19 | 37.29% |
| 8 | tkmaxx.com | 1 | 7,028,205 | 8.42 | 26.47% |
| 9 | jdsports.co.uk | 1 | 6,831,184 | 4.54 | 43.35% |
| 10 | debenhams.com | 1 | 6,069,714 | 3.55 | 55.43% |
| 11 |  | 1 | 5,930,076 | 7.92 | 35.35% |
| 12 |  | 1 | 4,646,310 | 6.86 | 40.31% |
| 13 | houseoffraser.co.uk | – | 3,441,269 | 5.83 | 43.06% |
| 14 | specsavers.co.uk | – | 3,422,289 | 3.2 | 51.41% |
| 15 | primark.com | 5 | 3,368,277 | 3.85 | 57.29% |
| 16 | roman.co.uk | 2 | 3,329,536 | 5.71 | 42.94% |
| 17 | matalan.co.uk | – | 3,209,021 | 6.34 | 37.42% |
| 18 | newlook.com | 1 | 3,061,984 | 5.47 | 42.05% |
| 19 | uniqlo.com | 3 | 2,876,015 | 9.68 | 38.15% |
| 20 |  | 5 | 2,730,494 | 2.22 | 69.31% |
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Key Insights on Top Apparel and Fashion Websites in the United Kingdom in March 2025
As of March 2025, next.co.uk is the most visited Apparel and Fashion website in the United Kingdom, attracting 20.27M monthly visits. marksandspencer.com follows with 18.12M visits, and shein.co.uk records 11.68M visits.
In terms of user engagement, the average number of pages per visit across these sites is 6.5, with next.co.uk leading at 20.57 pages per visit.
The average bounce rate is 44.46%, with shein.com having the highest at 69.31%.
And tkmaxx.com leads the way with the lowest bounce rate at 26.47%.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
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Last updated: April 15, 2025
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