Top Websites
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Insurance Websites in the United Kingdom, Updated August 2024
| Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 | comparethemarket.com | – | 11,263,097 | 7.39 | 32.14% |
| 2 | moneysupermarket.com | – | 8,928,037 | 5.09 | 42.3% |
| 3 | confused.com | – | 5,565,293 | 6.18 | 35.84% |
| 4 | gocompare.com | – | 5,328,045 | 5.56 | 33.44% |
| 5 | admiral.com | – | 5,193,710 | 5.77 | 34.04% |
| 6 | aviva.co.uk | – | 3,697,371 | 6.26 | 31.11% |
| 7 | hastingsdirect.com | – | 2,072,181 | 4.31 | 48.67% |
| 8 | 1stcentralinsurance.com | – | 1,870,169 | 3.72 | 52.33% |
| 9 | mib.org.uk | – | 1,699,788 | 1.57 | 73.83% |
| 10 | vitality.co.uk | – | 1,302,641 | 5.61 | 27.38% |
| 11 | churchill.com | 5 | 1,289,445 | 3.67 | 40.19% |
| 12 | askmid.com | 1 | 1,245,905 | 1.36 | 76.31% |
| 13 | quotezone.co.uk | 1 | 1,160,659 | 3.4 | 43.43% |
| 14 | esure.com | 1 | 1,116,720 | 3.55 | 44.35% |
| 15 | directline.com | 4 | 1,035,135 | 3.25 | 52.61% |
| 16 | royallondon.com | 1 | 932,846 | 8.49 | 37.58% |
| 17 | legalandgeneral.com | 3 | 919,240 | 1.98 | 64.08% |
| 18 | lv.com | – | 817,537 | 3.36 | 47.06% |
| 19 | staysure.co.uk | 2 | 642,906 | 3.99 | 66.25% |
| 20 | veygo.com | – | 593,787 | 3.98 | 36.02% |
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Key Insights on Top Insurance Websites in the United Kingdom in August 2024
As of August 2024, comparethemarket.com is the most visited Insurance website in the United Kingdom, attracting 11.26M monthly visits. moneysupermarket.com follows with 8.93M visits, and confused.com records 5.57M visits.
In terms of user engagement, the average number of pages per visit across these sites is 4.42, with royallondon.com leading at 8.49 pages per visit.
The average bounce rate is 45.95%, with askmid.com having the highest at 76.31%.
And vitality.co.uk leads the way with the lowest bounce rate at 27.38%.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
FAQs About The Most Popular Insurance Websites in the United Kingdom
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Last updated: September 13, 2024
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