Top Websites
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Travel and Tourism Websites in the United Kingdom, Updated September 2024
| Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 |  | – | 41,160,018 | 6.7 | 39.2% |
| 2 | tripadvisor.co.uk | – | 29,297,114 | 2.73 | 60.91% |
| 3 | skyscanner.net | – | 24,226,428 | 6.94 | 31.03% |
| 4 |  | – | 14,934,813 | 11.96 | 38.86% |
| 5 | thetrainline.com | – | 14,790,138 | 4.44 | 34.2% |
| 6 | easyjet.com | 1 | 12,310,121 | 5.02 | 39.95% |
| 7 | ryanair.com | 1 | 12,274,746 | 5.34 | 40.4% |
| 8 |  | 1 | 12,086,847 | 8.41 | 27.13% |
| 9 | tui.co.uk | 1 | 10,405,356 | 4.16 | 42.9% |
| 10 |  | – | 7,512,125 | 2.12 | 65.92% |
| 11 | loveholidays.com | – | 6,829,721 | 5.02 | 50.02% |
| 12 | flightradar24.com | 1 | 6,362,184 | 5.4 | 48.3% |
| 13 | jet2holidays.com | 1 | 6,027,588 | 4.83 | 39.48% |
| 14 | expedia.co.uk | – | 6,015,425 | 5.74 | 46.57% |
| 15 |  | 3 | 5,228,239 | 3.29 | 47.7% |
| 16 | premierinn.com | – | 5,227,462 | 3.26 | 42.88% |
| 17 |  | – | 5,118,621 | 4.27 | 42.03% |
| 18 | nationalexpress.com | 3 | 4,990,915 | 3.01 | 34.93% |
| 19 | nationaltrust.org.uk | 3 | 4,212,924 | 2.28 | 69.0% |
| 20 | kayak.co.uk | 4 | 3,785,635 | 5.1 | 33.29% |
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Key Insights on Top Travel and Tourism Websites in the United Kingdom in September 2024
As of September 2024, booking.com is the most visited Travel and Tourism website in the United Kingdom, attracting 41.16M monthly visits. tripadvisor.co.uk follows with 29.3M visits, and skyscanner.net records 24.23M visits.
In terms of user engagement, the average number of pages per visit across these sites is 5.0, with airbnb.co.uk leading at 11.96 pages per visit.
The average bounce rate is 43.74%, with nationaltrust.org.uk having the highest at 69.0%.
And britishairways.com leads the way with the lowest bounce rate at 27.13%.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
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Last updated: October 13, 2024
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