Top Websites
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Beauty and Cosmetics Websites in the United States, Updated November 2024
| Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 | sephora.com | – | 35,735,163 | 4.21 | 46.24% |
| 2 | ulta.com | 1 | 27,062,351 | 5.96 | 47.95% |
| 3 | qvc.com | 1 | 26,001,762 | 4.99 | 45.38% |
| 4 | fragrantica.com | – | 15,717,452 | 4.54 | 39.71% |
| 5 | fragrancenet.com | 1 | 10,910,941 | 4.61 | 44.71% |
| 6 | laurageller.com | 3 | 6,063,696 | 2.55 | 68.2% |
| 7 | yesstyle.com | 1 | 6,035,195 | 6.78 | 40.83% |
| 8 | ilmakiage.com | 3 | 4,325,981 | 1.94 | 72.07% |
| 9 | ipsy.com | 2 | 4,118,442 | 3.68 | 51.41% |
| 10 | drsquatch.com | – | 4,058,007 | 2.33 | 68.66% |
| 11 | sallybeauty.com | 3 | 3,462,846 | 5.07 | 41.92% |
| 12 | esteelauder.com | 8 | 2,909,513 | 3.92 | 59.31% |
| 13 | scentbird.com | 2 | 2,897,647 | 2.06 | 66.83% |
| 14 | colourpop.com | 8 | 2,496,523 | 6.56 | 44.43% |
| 15 | nativecos.com | 2 | 2,378,562 | 2.64 | 72.2% |
| 16 | fragrancex.com | 5 | 2,229,205 | 6.82 | 23.86% |
| 17 | stylevana.com | 4 | 2,058,686 | 7.93 | 38.25% |
| 18 | elfcosmetics.com | 2 | 1,966,252 | 3.35 | 62.64% |
| 19 | oliveyoung.com | 2 | 1,928,007 | 7.16 | 38.15% |
| 20 | lumedeodorant.com | 3 | 1,865,052 | 1.97 | 66.09% |
More data. Deeper insights. Better strategy.
Tinker with .Trends tools to find more intel on all things market and competition.
Key Insights on Top Beauty and Cosmetics Websites in the United States in November 2024
As of November 2024, sephora.com is the most visited Beauty and Cosmetics website in the United States, attracting 35.74M monthly visits. ulta.com follows with 27.06M visits, and qvc.com records 26M visits.
In terms of user engagement, the average number of pages per visit across these sites is 4.45, with stylevana.com leading at 7.93 pages per visit.
The average bounce rate is 51.94%, with nativecos.com having the highest at 72.2%.
And fragrancex.com leads the way with the lowest bounce rate at 23.86%.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
FAQs About The Most Popular Beauty and Cosmetics Websites in the United States
Which is the top Beauty and Cosmetics website in the United States?
Which is the second most popular Beauty and Cosmetics website in the United States?
What are the TOP-10 most visited Beauty and Cosmetics websites in the United States?
Last updated: December 13, 2024
Check all data for all domains
Get data for all countries and a full analysis for any website
Get Started