Top Websites

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Investment Websites in the United States, Updated May 2025

PositionWebsiteChangeVisitsPages / VisitBounce rate
1
13,850,1437.8524.44%
2
3,642,9692.8459.74%
3
3,162,9002.4968.76%
4
2,321,0795.0441.75%
5
1
2,076,8666.6243.93%
6
1
1,916,5228.5130.18%
7
1,536,5984.8930.77%
8
7
1,291,5465.9528.44%
9
1,248,0986.0847.07%
10
2
1,242,6963.7920.07%
11
1
1,117,1931.4777.49%
12
1,093,5961.4772.29%
13
1
938,3051.6769.36%
14
1
806,9008.0228.67%
15
1
804,6092.4951.06%
16
5
803,6312.4263.17%
17
1
686,6131.8970.78%
18
1
677,1622.8154.65%
19
8
663,7521.5474.64%
20
3
579,1961.4584.71%

Key Insights on Top Investment Websites in the United States in May 2025

As of May 2025, vanguard.com is the most visited Investment website in the United States, attracting 13.85M monthly visits. apmex.com follows with 3.64M visits, and forexfactory.com records 3.16M visits.

In terms of user engagement, the average number of pages per visit across these sites is 3.96, with troweprice.com leading at 8.51 pages per visit.

The average bounce rate is 52.1%, with direxion.com having the highest at 84.71%.

And wallst.com leads the way with the lowest bounce rate at 20.07%.

These insights come from the .Trends platform, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

FAQs About The Most Popular Investment Websites in the United States

Last updated: June 13, 2025

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