Top Websites
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Beauty and Cosmetics Websites in Vietnam, Updated November 2025
| Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 | blogdanhgia.com | 1 | 266,887 | 1.02 | 98.2% |
| 2 | fragrantica.com | 1 | 259,060 | 3.27 | 44.1% |
| 3 | sephora.com | 10 | 72,666 | 4.42 | 60.58% |
| 4 | ongtrum.pro | – | 61,977 | 4.75 | 31.54% |
| 5 | xxivstore.com | 7 | 33,215 | 2.86 | 62.17% |
| 6 | perfectcorp.com | 1 | 33,055 | 3.52 | 28.8% |
| 7 | lipstick.vn | 4 | 31,921 | 2.21 | 85.86% |
| 8 |  | 1 | 30,721 | 3.72 | 38.65% |
| 9 | oliveyoung.com | 3 | 30,126 | 3.47 | 35.36% |
| 10 | thegioisonmoi.com | 7 | 28,412 | 2.66 | 72.4% |
| 11 | theperfumeshop.com | – | 22,916 | 1.74 | 50.26% |
| 12 | yslbeautyus.com | 14 | 20,839 | 7.16 | 26.28% |
| 13 | superdrug.com | 6 | 20,467 | 11.67 | 18.52% |
| 14 | paulaschoice.vn | 1 | 16,418 | 1.57 | 74.92% |
| 15 | loreal.com | 2 | 16,387 | 2.85 | 40.35% |
| 16 | lookfantastic.com | – | 12,705 | 3.9 | 60.57% |
| 17 | notino.it | – | 11,899 | 1.66 | 96.87% |
| 18 | duocphamnamthaiduong.com | – | 11,096 | 1.11 | 98.48% |
| 19 | ilmakiage.com | – | 10,668 | 1.0 | 99.68% |
| 20 | glossier.com | – | 10,655 | 1.13 | 95.37% |
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Key Insights on Top Beauty and Cosmetics Websites in Vietnam in November 2025
As of November 2025, blogdanhgia.com is the most visited Beauty and Cosmetics website in Vietnam, attracting 266.89K monthly visits. fragrantica.com follows with 259.06K visits, and sephora.com records 72.67K visits.
In terms of user engagement, the average number of pages per visit across these sites is 3.28, with superdrug.com leading at 11.67 pages per visit.
The average bounce rate is 60.95%, with ilmakiage.com having the highest at 99.68%.
And superdrug.com leads the way with the lowest bounce rate at 18.52%.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
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Last updated: December 14, 2025
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