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ulta.com

March 2021 Traffic Stats

ulta beauty offers customers prestige & mass cosmetics, makeup, fragrance, skincare, bath & body, haircare tools & salon. bareminerals, smashbox, murad & more.

Beauty & Fitness
Health
Shopping
Global Rank1407

Worldwide

Country Rank
220

United States

Discover ulta.com’s search ranking and website traffic statistics. Reveal traffic-generation strategy and audience distribution. Spy on ulta.com’s traffic sources (organic and paid) with channel-by-channel performance data.

Search Traffic

18.7M

Organic Search Traffic

18.1M
+0.6%

Paid Search Traffic

630.8K
-12.8%

Backlinks

4.0M

Web Traffic Statistics

ulta.com traffic stats. Organic and paid traffic to ulta.com on desktop.

Traffic Share by Device

ulta.com traffic share across desktop & mobile web.

Desktop

23.7%

Mobile

76.3%

Traffic by Country

ulta.com website traffic by country.

Country
All devices
Desktop
Mobile
USUnited States
92.11%35.1M22.72%77.28%
CACanada
2.03%771.8K48.02%51.98%
GBUnited Kingdom
0.69%263.4K32.09%67.91%
INIndia
0.5%189.5K13.91%86.09%
MXMexico
0.5%188.7K11.53%88.47%

Traffic Sources

No Data

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Traffic Journey

ulta.com traffic/customer journey: sites users browse before and after visiting the domain

On ulta.com, visitors mainly come from Direct (49.86% of traffic), followed by google.com (7.86%). In most cases, after visiting ulta.com, users go to narvar.com and comenity.net.