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ulta.com

June 2021 Traffic Stats

ulta beauty offers customers prestige & mass cosmetics, makeup, fragrance, skincare, bath & body, haircare tools & salon. bareminerals, smashbox, murad & more.

Beauty & Fitness
Health
Shopping
Global Rank1410

Worldwide

Country Rank
226

United States

Discover ulta.com’s search ranking and website traffic statistics. Reveal traffic-generation strategy and audience distribution. Spy on ulta.com’s traffic sources (organic and paid) with channel-by-channel performance data.

Search Traffic

18.9M

Organic Search Traffic

18.2M
-3.7%

Paid Search Traffic

684.5K
-28.1%

Backlinks

3.3M

Web Traffic Statistics

ulta.com traffic stats. Organic and paid traffic to ulta.com on desktop.

Traffic Share by Device

ulta.com traffic share across desktop & mobile web.

Desktop

20.6%

Mobile

79.4%

Traffic by Country

ulta.com website traffic by country.

Country
All devices
Desktop
Mobile
USUnited States
92.15%33.5M19.44%80.56%
CACanada
1.73%628.4K43.37%56.63%
GBUnited Kingdom
0.72%262.1K30.16%69.84%
INIndia
0.56%202.9K12.07%87.93%
DEGermany
0.52%189.4K10.44%89.56%

Traffic Sources

Direct

55.93%

Referral

24.45%

Search

13.67%

Social

5.95%

Paid

0%

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Traffic Journey

ulta.com traffic/customer journey: sites users browse before and after visiting the domain

On ulta.com, visitors mainly come from Direct (46.58% of traffic), followed by google.com (8.53%). In most cases, after visiting ulta.com, users go to narvar.com and comenity.net.

Referring Domains

This chart shows ulta.com’s backlink profile growth over time in terms of total referring domains sending at least one inbound link to ulta.com.

Widget scope: Root Domain