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ulta.com

October 2021 Traffic Stats

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ulta beauty offers customers prestige & mass cosmetics, makeup, fragrance, skincare, bath & body, haircare tools & salon. bareminerals, smashbox, murad & more.

Beauty
E-commerce / Shopping
Country Rank445

United States

Discover ulta.com’s search ranking and website traffic statistics. Reveal traffic-generation strategy and audience distribution. Spy on ulta.com’s traffic sources (organic and paid) with channel-by-channel performance data.

Search Traffic

19.9M

Organic Search Traffic

18.9M
+1.2%

Paid Search Traffic

1.0M
+1%

Backlinks

3.4M

Web Traffic Statistics

ulta.com traffic stats. Organic and paid traffic to ulta.com on desktop.

Traffic Share by Device

ulta.com traffic share across desktop & mobile web.

Desktop

22.9%

Mobile

77.1%

Traffic by Country

ulta.com website traffic by country.

Country
All devices
Desktop
Mobile
USUnited States
92.76%31.1M21.1%78.9%
DEGermany
1.14%383.2K22.59%77.41%
CACanada
0.76%254.4K34.29%65.71%
UYUruguay
0.66%222.2K100%0%
INIndia
0.53%176.4K21.92%78.08%

Traffic Sources

Direct

55.93%

Referral

24.45%

Search

13.67%

Social

5.95%

Paid

0%

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Traffic Journey

ulta.com traffic/customer journey: sites users browse before and after visiting the domain

On ulta.com, visitors mainly come from Direct (53.88% of traffic), followed by google.com (11.19%). In most cases, after visiting ulta.com, users go to doubleclick.net and demdex.net.

SEO Audit

The SEO Audit Tool is a website health checker that detects issues related to crawlability, content, links and coding.

Site Health

89%
Your site
89%
Top-10% websites92%
More about Site Health Score

Crawled Pages

100
Health
2
Broken
0
Have issues
50
Redirects
8
Blocked
40

Errors

2
+1

Warnings

112
-5

Notice

81
-59

Thematic Reports

Crawlability

95%
+4%

HTTPS

100%

International SEO

N/A

Core Web Vitals

10%
+10%

Site Performance

97%
+4%

International Linking

98%
+1%

Markup

100%