Last updated: October 28, 2024

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    • Which keywords they target
    • Their most important pages
    • Where their traffic comes from
    • Where they get backlinks from
    • How they monetize their site
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    walmart.com Web Traffic Statistics

    Get a snapshot of walmart.com online performance by viewing its most critical traffic metrics
    Spy on your competitors’ traffic generation strategies
    Identify your competitor’s top products, services, and categories
    Reveal the competition’s best performing digital marketing channels

    walmart.com Traffic and Visitor Engagement

    Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In September walmart.com received 401.14M visits with the average session duration 11:05. Compared to August traffic to walmart.com has decreased by -7.98%.
    Total Visits last 3 months
    Sep401.14M
    Aug435.93M
    Jul439.45M
    Get marketing insights →10x daily insights. Free!

    walmart.com Website Traffic by Country

    See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Walmart.com's core audience is located in United States followed by Canada, and India.
    Country
    All devices
    Desktop
    Mobile
    United States89.6%359.43M43.68%56.32%
    Canada1.23%4.95M52.62%47.38%
    India1.21%4.83M19.61%80.39%
    Mexico0.84%3.36M28.59%71.41%
    Pakistan
    0.58%2.33M49.89%50.11%
    See all countries →10x daily insights. Free!

    walmart.com Website Traffic Journey

    Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

    On walmart.com, visitors mainly come from Direct (56.01% of traffic), followed by google.com (19.56%). In most cases, after visiting walmart.com, users go to capitaloneshopping.com and wal-mart.com.

    walmart.com Competitors and Alternatives

    Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Walmart.com's audience also visits amazon.com, followed by ebay.com, and target.com.
    #1
    Visits:

    3.09B

    #2
    Visits:

    667.72M

    #3
    Visits:

    131.69M

    walmart.com Organic Keywords

    Organic Research is designed to help you discover competitors' best keywords.

    walmart.com Top Organic Keywords

    Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to walmart.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.
    KeywordIntentPositionVolumeCPC(USD)Traffic %
    walmart
    N
    137,200,0000.4119.58%
    walmart careers
    C
    N
    11,000,0000.160.52%
    walmart.com
    N
    1673,0000.660.35%
    wallmart
    N
    1450,0000.410.23%
    shop deals
    C
    22,240,0000.820.19%

    walmart.com SEO Audit

    Check out walmart.com’s site performance with an audit that detects issues related to crawlability, content, links, and coding
    Assess your website’s performance and fix all associated issues
    Make sure Google bot can crawl and index your website
    Scan your website for 130+ technical and SEO mistakes