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wayfair.com

October 2021 Traffic Stats

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Shop Wayfair for A Zillion Things Home across all styles and budgets. 5,000 brands of furniture, lighting, cookware, and more. Free Shipping on most items.

E-commerce / Shopping
Home / Garden
Country Rank124

United States

Discover wayfair.com’s search ranking and website traffic statistics. Reveal traffic-generation strategy and audience distribution. Spy on wayfair.com’s traffic sources (organic and paid) with channel-by-channel performance data.

Search Traffic

77.2M

Organic Search Traffic

66.0M
+2.4%

Paid Search Traffic

11.2M
+11.1%

Backlinks

19.2M

Web Traffic Statistics

wayfair.com traffic stats. Organic and paid traffic to wayfair.com on desktop.

Traffic Share by Device

wayfair.com traffic share across desktop & mobile web.

Desktop

27.4%

Mobile

72.6%

Traffic by Country

wayfair.com website traffic by country.

Country
All devices
Desktop
Mobile
USUnited States
95.83%106.7M25.87%74.13%
CNChina
0.95%1.1M100%0%
CACanada
0.54%602.8K34.96%65.04%
GBUnited Kingdom
0.41%457.3K29%71%
INIndia
0.22%244.7K46.72%53.28%

Traffic Sources

Direct

55.93%

Referral

24.45%

Search

13.67%

Social

5.95%

Paid

0%

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Traffic Journey

wayfair.com traffic/customer journey: sites users browse before and after visiting the domain

On wayfair.com, visitors mainly come from Direct (55.48% of traffic), followed by google.com (6.67%). In most cases, after visiting wayfair.com, users go to google.com and adnxs.com.

SEO Audit

The SEO Audit Tool is a website health checker that detects issues related to crawlability, content, links and coding.

Site Health

74%-4%
Your site
74%
Top-10% websites92%
More about Site Health Score

Crawled Pages

100
Health
0
Broken
1
Have issues
91
Redirects
3
Blocked
5

Errors

18
-3

Warnings

267
+16

Notice

37
+2

Thematic Reports

Crawlability

94%

HTTPS

99%
-1%

International SEO

95%

Core Web Vitals

N/A

Site Performance

91%
-5%

International Linking

94%

Markup

100%