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wayfair.com

June 2021 Traffic Stats

Shop Wayfair for A Zillion Things Home across all styles and budgets. 5,000 brands of furniture, lighting, cookware, and more. Free Shipping on most items.

Home & Garden
Business & Industrial
Shopping
Global Rank298

Worldwide

Country Rank
62

United States

Discover wayfair.com’s search ranking and website traffic statistics. Reveal traffic-generation strategy and audience distribution. Spy on wayfair.com’s traffic sources (organic and paid) with channel-by-channel performance data.

Search Traffic

62.4M

Organic Search Traffic

57.1M
+8.3%

Paid Search Traffic

5.3M
+19.6%

Backlinks

38.4M

Web Traffic Statistics

wayfair.com traffic stats. Organic and paid traffic to wayfair.com on desktop.

Traffic Share by Device

wayfair.com traffic share across desktop & mobile web.

Desktop

26.6%

Mobile

73.4%

Traffic by Country

wayfair.com website traffic by country.

Country
All devices
Desktop
Mobile
USUnited States
96.41%129.7M25.96%74.04%
CACanada
0.82%1.1M40.88%59.12%
GBUnited Kingdom
0.51%688.8K28.17%71.83%
INIndia
0.22%295.9K27.23%72.77%
AUAustralia
0.21%280.1K36.54%63.46%

Traffic Sources

Direct

55.93%

Referral

24.45%

Search

13.67%

Social

5.95%

Paid

0%

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Traffic Journey

wayfair.com traffic/customer journey: sites users browse before and after visiting the domain

On wayfair.com, visitors mainly come from Direct (46.68% of traffic), followed by google.com (14.62%). In most cases, after visiting wayfair.com, users go to aboutwayfair.com and allmodern.com.

Referring Domains

This chart shows wayfair.com’s backlink profile growth over time in terms of total referring domains sending at least one inbound link to wayfair.com.

Widget scope: Root Domain