Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In April woolworths.com.au received 19M visits with the average session duration 10:42. Compared to March traffic to woolworths.com.au has decreased by -6.4%.

Visits

19M

-6.4%

Pages / Visit

2.1

Avg. Visit Duration

10:42

Bounce Rate

63.55%

Total Visits last 3 months

Apr19M

Mar20.3M

Feb18.8M

Get marketing insights and Monitor trends

woolworths.com.au Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Woolworths.com.au's core audience is located in Australia followed by Brazil, and United States.

Country		All devices	Desktop	Mobile
Australia	87.95%	16.7M	24.28%	75.72%
Brazil	4.97%	945.9K	0.11%	99.89%
United States	1.84%	349.7K	54.38%	45.62%
United Kingdom	1.53%	290.8K	43.25%	56.75%
New Zealand	0.97%	184.7K	17.35%	82.65%

See all countries

woolworths.com.au Traffic Share by Device

Quickly understand where a website's traffic comes from and what devices visitors prefer to use. On woolworths.com.au, desktops drive 24.6% of visits, while 75.4% of visitors come from mobile devices.

Desktop24.6%Mobile75.4%

Desktop

24.6%

Mobile

75.4%

woolworths.com.au Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

Purchase a PRO plan + Semrush .Trends to unlock your competitor's marketing strategies →

Desktop

Apr 2023

On woolworths.com.au, visitors mainly come from Direct (41.31% of traffic), followed by google.com.au (1.74%). In most cases, after visiting woolworths.com.au, users go to google.com and woolworthsrewards.com.au.

woolworths.com.au Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Woolworths.com.au's audience also visits coles.com.au, followed by bigw.com.au, and taste.com.au.

Visits:15,682,826

Visits:10,360,751

Visits:10,189,521

woolworths.com.au Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Woolworths.com.au’s traffic has dropped by -2.9% month-on-month down to current organic search traffic. In addition, paid search traffic has increased by 36% up to current paid search traffic.

PRO TIP: Create your free account today and get access to 10 years of historical data →

Organic Search Traffic

11.7M

-2.9%

Paid Search Traffic

562.1K

+36%

Branded Traffic Share

Unlock Data

woolworths.com.au Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to woolworths.com.au, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

Australia

Apr 2023

Keyword	Intent	Pos.	Volume	CPC(USD)	Traffic %
woolworths	N	1	2,240,000	0.12	15.87
woolworths catalogue	T	1	450,000	0.09	3.18
woolworths online	N	1	368,000	0.71	2.6
woolworths near me	N T	1	301,000	0.21	2.13
woolies	N	1	246,000	0.1	1.74

Get marketing insights and Monitor trends

Looking for more than a sneak peek at your competitor’s traffic data?

Try the full suite of Semrush tools with a free account and dig deeper into the data

Give Me Free Access To More Data

No credit card required or strings attached

woolworths.com.au Backlink Analytics

Analyze and track woolworths.com.au’s backlink profile with the fastest backlink database available

Discover the most valuable backlink portfolio in your niche

Spot toxic links and remove them before they cause harm to your website

Find your strongest competitors for backlinks

Backlink Stats

Dive into your competitor’s SEO Authority Score and backlink profile. Fast check Authority Score your domain and Google Penalty risk.

It is FREE with Backlink Analytics!

Authority Score

Referring Domains

22K

+0.2%

Backlinks

3.3M

+0.5%

Google Penalty Risk

Unlock

Backlinks and Referring Domains

Uncover the referring domains of your competition, assess their backlink profile expansion, and get a clear picture of the opportunities you may be missing. In April the number of backlinks to woolworths.com.au has increased by 0.5% and equals 3.3M. The amount of referring domains has increased by 0.2% and equals 22K.