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www.gov.uk

March 2021 Traffic Stats

GOV.UK - The place to find government services and information - Simpler, clearer, faster

Law & Government
Finance
Jobs & Education
Global Rank217

Worldwide

Country Rank
1901

United States

Discover www.gov.uk’s search ranking and website traffic statistics. Reveal traffic-generation strategy and audience distribution. Spy on www.gov.uk’s traffic sources (organic and paid) with channel-by-channel performance data.

Search Traffic

110.0M

Organic Search Traffic

109.5M
+3.4%

Paid Search Traffic

434.0K
-22%

Backlinks

391.7M

Web Traffic Statistics

www.gov.uk traffic stats. Organic and paid traffic to www.gov.uk on desktop.

Traffic Share by Device

www.gov.uk traffic share across desktop & mobile web.

Desktop

46.5%

Mobile

53.5%

Traffic by Country

www.gov.uk website traffic by country.

Country
All devices
Desktop
Mobile
GBUnited Kingdom
88.91%156.9M45.67%54.33%
USUnited States
2.15%3.8M57.68%42.32%
INIndia
0.87%1.5M50.8%49.2%
FRFrance
0.53%940.6K68.02%31.98%
ESSpain
0.52%922.4K54.12%45.88%

Traffic Sources

No Data

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Traffic Journey

www.gov.uk traffic/customer journey: sites users browse before and after visiting the domain

On www.gov.uk, visitors mainly come from google.com (58.2% of traffic), followed by Direct (15.53%). In most cases, after visiting www.gov.uk, users go to service.gov.uk and homeoffice.gov.uk.