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www.gov.uk

June 2021 Traffic Stats

GOV.UK - The place to find government services and information - Simpler, clearer, faster

Law & Government
Finance
Jobs & Education
Global Rank226

Worldwide

Country Rank
1807

United States

Discover www.gov.uk’s search ranking and website traffic statistics. Reveal traffic-generation strategy and audience distribution. Spy on www.gov.uk’s traffic sources (organic and paid) with channel-by-channel performance data.

Search Traffic

106.9M

Organic Search Traffic

106.5M
+1.5%

Paid Search Traffic

442.2K
-23.9%

Backlinks

494.5M

Web Traffic Statistics

www.gov.uk traffic stats. Organic and paid traffic to www.gov.uk on desktop.

Traffic Share by Device

www.gov.uk traffic share across desktop & mobile web.

Desktop

48.3%

Mobile

51.7%

Traffic by Country

www.gov.uk website traffic by country.

Country
All devices
Desktop
Mobile
GBUnited Kingdom
86.23%145.9M46.97%53.03%
USUnited States
2.93%5.0M62.1%37.9%
INIndia
1.07%1.8M49.88%50.12%
ESSpain
0.68%1.2M62.69%37.31%
FRFrance
0.62%1.0M73.09%26.91%

Traffic Sources

Direct

55.93%

Referral

24.45%

Search

13.67%

Social

5.95%

Paid

0%

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Traffic Journey

www.gov.uk traffic/customer journey: sites users browse before and after visiting the domain

On www.gov.uk, visitors mainly come from google.com (57.37% of traffic), followed by Direct (15.74%). In most cases, after visiting www.gov.uk, users go to service.gov.uk and homeoffice.gov.uk.

Referring Domains

This chart shows www.gov.uk’s backlink profile growth over time in terms of total referring domains sending at least one inbound link to www.gov.uk.

Widget scope: Root Domain