Your browser is out of date. The site might not be displayed correctly. Please update your browser.

www.gov.uk Favicon

www.gov.uk

October 2021 Traffic Stats

Sign up for free and Get access to full analysis for any websites!

GOV.UK - The place to find government services and information - Simpler, clearer, faster

Country Rank19

United Kingdom

Discover www.gov.uk’s search ranking and website traffic statistics. Reveal traffic-generation strategy and audience distribution. Spy on www.gov.uk’s traffic sources (organic and paid) with channel-by-channel performance data.

Search Traffic

117.4M

Organic Search Traffic

117.1M
-0.5%

Paid Search Traffic

276.6K
-39.4%

Backlinks

551.2M

Web Traffic Statistics

www.gov.uk traffic stats. Organic and paid traffic to www.gov.uk on desktop.

Traffic Share by Device

www.gov.uk traffic share across desktop & mobile web.

Desktop

36.8%

Mobile

63.2%

Traffic by Country

www.gov.uk website traffic by country.

Country
All devices
Desktop
Mobile
GBUnited Kingdom
80.65%111.0M31.33%68.67%
USUnited States
3.57%4.9M68.08%31.92%
BEBelgium
2.01%2.8M72.73%27.27%
INIndia
1.87%2.6M49.6%50.4%
NLNetherlands
1.38%1.9M73.19%26.81%

Traffic Sources

Direct

55.93%

Referral

24.45%

Search

13.67%

Social

5.95%

Paid

0%

Unlock the Full Report

Get channel-specific traffic data and full analysis for any website

Try for free

Unlock the Full Report

Get channel-specific traffic data and full analysis for any website

Try for free

Traffic Journey

www.gov.uk traffic/customer journey: sites users browse before and after visiting the domain

On www.gov.uk, visitors mainly come from google.com (36.03% of traffic), followed by Direct (25.6%). In most cases, after visiting www.gov.uk, users go to service.gov.uk and homeoffice.gov.uk.

SEO Audit

The SEO Audit Tool is a website health checker that detects issues related to crawlability, content, links and coding.

Site Health

93%
Your site
93%
Top-10% websites92%
More about Site Health Score

Crawled Pages

100
Health
2
Broken
0
Have issues
98
Redirects
0
Blocked
0

Errors

2

Warnings

102

Notice

89

Thematic Reports

Crawlability

100%

HTTPS

100%

International SEO

N/A

Core Web Vitals

20%
-50%

Site Performance

100%

International Linking

94%

Markup

100%