Last updated: December 11, 2024

    Reveal More Competitor Secrets for Free

    • Which keywords they target
    • Their most important pages
    • Where their traffic comes from
    • Where they get backlinks from
    • How they monetize their site
    Get More Free Data

    xiaohongshu.com Web Traffic Statistics

    Get a snapshot of xiaohongshu.com online performance by viewing its most critical traffic metrics
    Spy on your competitors’ traffic generation strategies
    Identify your competitor’s top products, services, and categories
    Reveal the competition’s best performing digital marketing channels

    xiaohongshu.com Traffic and Visitor Engagement

    Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In November xiaohongshu.com received 75.02M visits with the average session duration 17:37. Compared to October traffic to xiaohongshu.com has increased by 1.82%.
    Total Visits last 3 months
    Nov75.02M
    Oct73.68M
    Sep62.3M
    Get marketing insights →10x daily insights. Free!

    xiaohongshu.com Website Traffic by Country

    See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Xiaohongshu.com's core audience is located in China followed by United States, and Malaysia.
    Country
    All devices
    Desktop
    Mobile
    China
    73.32%55M99.96%0.04%
    United States5.22%3.91M86.91%13.09%
    Malaysia4.21%3.16M47.75%52.25%
    Hong Kong3.54%2.65M89.39%10.61%
    Taiwan
    2.46%1.84M88.66%11.34%
    See all countries →10x daily insights. Free!

    xiaohongshu.com Website Traffic Journey

    Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

    On xiaohongshu.com, visitors mainly come from Direct (74.28% of traffic), followed by baidu.com (7.25%). In most cases, after visiting xiaohongshu.com, users go to baidu.com and xiaohongshu.com.

    xiaohongshu.com Organic and Paid Website Traffic

    Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Xiaohongshu.com’s traffic has dropped by -9.02% month-on-month down to current organic search traffic. In addition, paid search traffic has increased by 105,650.0% up to current paid search traffic.

    xiaohongshu.com SEO Audit

    Check out xiaohongshu.com’s site performance with an audit that detects issues related to crawlability, content, links, and coding
    Assess your website’s performance and fix all associated issues
    Make sure Google bot can crawl and index your website
    Scan your website for 130+ technical and SEO mistakes

    xiaohongshu.com SEO Audit and Website Health Check

    See how your website’s overall health stands up to the competition. Fix any of the over 130 technical and SEO mistakes our tool finds
    Nothing found
    We have no data to show.