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Visits

3.3M

Authority Score

58

Traffic Cost

Unlock

Ad Spend

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zalando.ch Web Traffic Statistics

Get a snapshot of zalando.ch’s online performance by viewing its most critical traffic metrics

Spy on your competitors’ traffic generation strategies
Identify your competitor’s top products, services, and categories
Reveal the competition’s best performing digital marketing channels
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zalando.ch Traffic and Visitor Engagement

Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In August zalando.ch received 3.3M visits with the average session duration 11:05. Compared to July traffic to zalando.ch has decreased by -9.7%.

Visits

3.3M
-9.7%

Pages / Visit

7.5

Avg. Visit Duration

11:05

Bounce Rate

38.42%
Total Visits last 3 months
Aug3.3M
Jul3.6M
Jun3.8M
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zalando.ch Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Zalando.ch's core audience is located in Switzerland followed by Germany, and United States.

Country
All devices
Desktop
Mobile
89.78%2.9M48.89%51.11%
3.44%112.5K16.4%83.6%
1.56%50.9K34.12%65.88%
1.37%44.6K25.34%74.66%
1.23%40.1K13.75%86.25%
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zalando.ch Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

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On zalando.ch, visitors mainly come from Direct (48.74% of traffic), followed by zalando.com (9.57%). In most cases, after visiting zalando.ch, users go to zalando.com and google.com.

zalando.ch Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Zalando.ch's audience also visits aboutyou.ch, followed by breuninger.com, and otto.de.

#1
Visits:291,636
#2
Visits:4,010,788
#3
Visits:40,711,230
See more competitors

zalando.ch Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Zalando.ch’s traffic has dropped by -0.8% month-on-month down to current organic search traffic. In addition, paid search traffic has increased by 6.4% up to current paid search traffic.

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Organic Search Traffic

2.8M
-0.8%

Paid Search Traffic

264.9K
+6.4%

Branded Traffic Share

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zalando.ch Top Organic Keyword

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to zalando.ch, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

Keyword
Intent
Pos.
Volume
CPC(USD)
Traffic %
C
CommercialThe user wants to investigate brands or services.
N
NavigationalThe user wants to find a specific page or site.
1
1,000,000
1.21
29.1
C
CommercialThe user wants to investigate brands or services.
N
NavigationalThe user wants to find a specific page or site.
1
74,000
1.04
2.15
N
NavigationalThe user wants to find a specific page or site.
1
74,000
1.18
2.15
N
NavigationalThe user wants to find a specific page or site.
1
49,500
1.44
1.44
C
CommercialThe user wants to investigate brands or services.
1
18,100
1.92
0.3
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Last updated: September 13, 2023