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zalando.de

December 2021 Traffic Stats

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E-commerce and Retail
Fashion
Online services
Country Rank84

Germany

Discover zalando.de’s search ranking and website traffic statistics. Reveal traffic-generation strategy and audience distribution. Spy on zalando.de’s traffic sources (organic and paid) with channel-by-channel performance data.

Search Traffic

33.6M

Organic Search Traffic

32.6M
+21.4%

Paid Search Traffic

1.1M
-6.5%

Backlinks

7.0M

Web Traffic Statistics

zalando.de traffic stats. Organic and paid traffic to zalando.de on desktop.

Traffic Share by Device

zalando.de traffic share across desktop & mobile web.

Desktop

28.5%

Mobile

71.5%

Traffic by Country

zalando.de website traffic by country.

Country
All devices
Desktop
Mobile
DEGermany
94.23%29.2M26.87%73.13%
ATAustria
0.63%194.0K36.14%63.86%
TRTurkey
0.44%134.9K14.61%85.39%
NLNetherlands
0.41%126.8K52.61%47.39%
GBUnited Kingdom
0.41%126.7K69.97%30.03%

Traffic Sources

Direct

55.93%

Referral

24.45%

Search

13.67%

Social

5.95%

Paid

0%

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Traffic Journey

zalando.de traffic/customer journey: sites users browse before and after visiting the domain

On zalando.de, visitors mainly come from Direct (60.86% of traffic), followed by zalando.com (8.02%). In most cases, after visiting zalando.de, users go to zalando.com and doubleclick.net.

SEO Audit

The SEO Audit Tool is a website health checker that detects issues related to crawlability, content, links and coding.

Site Health

76%
Your site
76%
Top-10% websites92%
More about Site Health Score

Crawled Pages

100
Health
0
Broken
1
Have issues
90
Redirects
4
Blocked
5

Errors

10

Warnings

119

Notice

22

Thematic Reports

Crawlability

92%

HTTPS

98%

International SEO

100%

Core Web Vitals

40%

Site Performance

96%

International Linking

95%

Markup

N/A