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zappos.com

December 2021 Traffic Stats

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E-commerce and Retail
Fashion
Online services
Sporting goods
Country Rank772

United States

Discover zappos.com’s search ranking and website traffic statistics. Reveal traffic-generation strategy and audience distribution. Spy on zappos.com’s traffic sources (organic and paid) with channel-by-channel performance data.

Search Traffic

9.6M

Organic Search Traffic

7.8M
+1.2%

Paid Search Traffic

1.9M
-21.9%

Backlinks

13.3M

Web Traffic Statistics

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Traffic Share by Device

zappos.com traffic share across desktop & mobile web.

Desktop

38.8%

Mobile

61.2%

Traffic by Country

zappos.com website traffic by country.

Country
All devices
Desktop
Mobile
USUnited States
91.66%19.8M39.17%60.83%
DEGermany
1.27%273.5K12.44%87.56%
CACanada
0.81%174.5K44.82%55.18%
INIndia
0.44%94.1K30.04%69.96%
AUAustralia
0.41%88.3K32.07%67.93%

Traffic Sources

Direct

55.93%

Referral

24.45%

Search

13.67%

Social

5.95%

Paid

0%

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Traffic Journey

zappos.com traffic/customer journey: sites users browse before and after visiting the domain

On zappos.com, visitors mainly come from Direct (44.84% of traffic), followed by google.com (14.45%). In most cases, after visiting zappos.com, users go to cloudfront.net and amazon.com.

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Site Health

75%
Your site
75%
Top-10% websites92%
More about Site Health Score

Crawled Pages

100
Health
11
Broken
1
Have issues
77
Redirects
3
Blocked
8

Errors

20

Warnings

1094

Notice

137

Thematic Reports

Crawlability

90%

HTTPS

98%

International SEO

N/A

Core Web Vitals

N/A

Site Performance

96%

International Linking

88%

Markup

99%