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zhihu.com

知乎,中文互联网高质量的问答社区和创作者聚集的原创内容平台,于 2011 年 1 月正式上线,以「让人们更好地分享知识、经验和见解,找到自己的解答」为品牌使命。知乎凭借认真、专业、友善的社区氛围、独特的产品机制以及结构化和易获得的优质内容,聚集了中文互联网科技、商业、影视、时尚、文化等领域最具创造力的人群,已成为综合性、全品类、在诸多领域具有关键影响力的知识分享社区和创作者聚集的原创内容平台,建立起了以社区驱动的内容变现商业模式。

July 2022 Traffic Stats

Country Rank

Country Rank

China
69

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Web Traffic Statistics

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Traffic and Visitor Engagement

Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In July received 90.7M visits with the average session duration 16:20. Compared to June traffic to has increased by 17%.

Total Visits last3 months
Jul90.7M
Jun77.5M
May69.2M
Get marketing insights and Monitor trends

Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. 's core audience is located in China followed by United States, and Taiwan, Province of China.

Country
All devices
Desktop
Mobile
China
21.43%19.4M30.24%69.76%
17.31%15.7M80.26%19.74%
Taiwan, Province of China
16.73%15.2M12.51%87.49%
13.88%12.6M28.08%71.92%
7.25%6.6M15.69%84.31%
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Traffic Share by Device

Quickly understand where a website's traffic comes from and what devices visitors prefer to use. On , desktops drive 37.4% of visits, while 62.6% of visitors come from mobile devices.

Desktop37.4%Mobile62.6%

Desktop

37.4%

Mobile

62.6%

Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

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On zhihu.com, visitors mainly come from Direct (43.97% of traffic), followed by google.com (27.03%). In most cases, after visiting zhihu.com, users go to google.com and qq.com.

Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. ’s traffic has dropped by -3.7% month-on-month down to current organic search traffic.

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Last updated: August 14, 2022

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