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zillow.com

October 2021 Traffic Stats

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The leading real estate marketplace. Search millions of for-sale and rental listings, compare Zestimate® home values and connect with local professionals.

Communities
E-commerce / Shopping
Real Estate
Country Rank44

United States

Discover zillow.com’s search ranking and website traffic statistics. Reveal traffic-generation strategy and audience distribution. Spy on zillow.com’s traffic sources (organic and paid) with channel-by-channel performance data.

Search Traffic

80.8M

Organic Search Traffic

73.9M
+5.4%

Paid Search Traffic

6.9M
-16.3%

Backlinks

473.1M

Web Traffic Statistics

zillow.com traffic stats. Organic and paid traffic to zillow.com on desktop.

Traffic Share by Device

zillow.com traffic share across desktop & mobile web.

Desktop

33.3%

Mobile

66.7%

Traffic by Country

zillow.com website traffic by country.

Country
All devices
Desktop
Mobile
USUnited States
96.83%330.7M33.11%66.89%
CACanada
0.37%1.3M67.33%32.67%
DEGermany
0.35%1.2M10.55%89.45%
GBUnited Kingdom
0.21%719.9K40.73%59.27%
KRKorea, Republic of
0.21%708.3K39.28%60.72%

Traffic Sources

Direct

55.93%

Referral

24.45%

Search

13.67%

Social

5.95%

Paid

0%

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Traffic Journey

zillow.com traffic/customer journey: sites users browse before and after visiting the domain

On zillow.com, visitors mainly come from Direct (58.53% of traffic), followed by google.com (19.2%). In most cases, after visiting zillow.com, users go to doubleclick.net and google.com.

SEO Audit

The SEO Audit Tool is a website health checker that detects issues related to crawlability, content, links and coding.

Site Health

74%
Your site
74%
Top-10% websites92%
More about Site Health Score

Crawled Pages

100
Health
0
Broken
1
Have issues
84
Redirects
8
Blocked
7

Errors

8
-65

Warnings

365
-78

Notice

1161
-76

Thematic Reports

Crawlability

94%

HTTPS

96%

International SEO

N/A

Core Web Vitals

50%

Site Performance

95%

International Linking

88%
+8%

Markup

100%