This Wow‑Score is just amazing for measuring reader engagement, I am telling you!

SEMrush Wow‑Score

Now on your website!

Wow‑Score is a universal, unbiased metric used by SEMrush for measuring reader engagement. It is calculated based on the correlation between users’ active reading time, their scrolling speed and the article’s length. Having tested its efficiency on the SEMrush blog for over a year, we now want you to take advantage of it.


Who is Wow‑Score for?

Wow‑Score is a godsend for content websites with a large pool of authors and experts publishing their content regularly. This metric is universal in that it helps editors shape their editorial policy and promote the most talented authors and the most engaging articles.

Readers
Readers
See which articles and authors get the most engagement and make your reading choices based on that. Let the Wow‑Score do the filtering job for you!
Authors
Authors
Discover which articles readers find fascinating and which they ignore. Get inspired by the best authors and articles and start creating your own masterpieces!
Editors
Editors
An unbiased metric for measuring reader engagement is any editor’s dream. Why unbiased? Because readers evaluate content while reading without even knowing it.
How do I install Wow‑Score on my website?

You don’t need to be ‘techy’ to figure out how to do it. All you need to do is add specific code fragments to the HTML template of the pages containing articles.
Mark down the article
An HTML container, wrapping the beginning and the end of the article, needs a specific ID, for example: <div id="semrush‑wow‑score">.
Add <script> tag
The script will provide the Wow‑Score server with information on the speed and direction of page scrolling, reading time and article length.
Embed the widget
The widget displays the article’s Wow‑Score. It is designed as a number (1-100) with a brief description of the Wow‑Score service appearing when the user hovers a cursor over it.

This Service is Now in Closed Beta

Soon, we are planning to make the Wow‑Score service available to all users. However, it is currently in closed beta and available to invited users only. If you own a content website getting over 300K visits per month, feel free to contact us at [email protected] and be the first to test the Wow‑Score!


Wow‑Score Service Terms of Use

These Wow-Score Terms of Use ("Terms of Use") are a legally binding agreement between the user ("User" or "you") of the Wow-Score Service (as defined hereinafter) and Applicable SEMrush Company ("SEMrush", “SEMRush” "we" or "us") as described in SEMrush Terms a nd Conditions, available at https://www.semrush.com/company/legal/terms-of-use/(hereinafter "SEMrush Terms and Conditions").

Please make sure you fully understand the contents of these Terms of Use. If you have any doubts about any of your rights and obligations resulting from your acceptance of these Terms of Use, please consult us or obtain legal support.

These Terms of Use includes and hereby incorporates by reference the SEMrush Terms and Conditions, as such agreement may be in effect and modified by SEMrush from time to time.

IF YOU DO NOT AGREE WITH ANY PROVISION OF THESE TERMS OF USE , YOU MAY NEITHER CONTINUE WITH THE PROCESS OF DOWNLOADING, INSTALLING NOR FURTHER USE THE WOW-SCORE SERVICE.

1. WOW-SCORE SERVICE.

2. ACCESS TO AND USE OF WOW-SCORE SERVICE.

3. FEES AND SETTLEMENT.

4. TERMINATION.

5. CONTACTS.

We are always available to be reached by phone at +1 (855) 814-4510, or by e-mail at [email protected].

IN ANY MATTER NOT COVERED BY THESE TERMS OF USE THE PARTIES HERETO SHOULD REFER TO SEMRUSH TERMS AND CONDITIONS.

Last updated: August 20, 2018