This Wow‑Score is just amazing for measuring reader engagement, I am telling you!

SEMrush Wow‑Score

Now on your website!

Wow‑Score is a universal, unbiased metric used by SEMrush for measuring reader engagement. It is calculated based on the correlation between users’ active reading time, their scrolling speed and the article’s length. Having tested its efficiency on the SEMrush blog for over a year, we now want you to take advantage of it.

Who is Wow‑Score for?

Wow‑Score is a godsend for content websites with a large pool of authors and experts publishing their content regularly. This metric is universal in that it helps editors shape their editorial policy and promote the most talented authors and the most engaging articles.

See which articles and authors get the most engagement and make your reading choices based on that. Let the Wow‑Score do the filtering job for you!
Discover which articles readers find fascinating and which they ignore. Get inspired by the best authors and articles and start creating your own masterpieces!
An unbiased metric for measuring reader engagement is any editor’s dream. Why unbiased? Because readers evaluate content while reading without even knowing it.
How do I install Wow‑Score on my website?

You don’t need to be ‘techy’ to figure out how to do it. All you need to do is add specific code fragments to the HTML template of the pages containing articles.
Mark down the article
An HTML container, wrapping the beginning and the end of the article, needs a specific ID, for example: <div id="semrush‑wow‑score">.
Add <script> tag
The script will provide the Wow‑Score server with information on the speed and direction of page scrolling, reading time and article length.
Embed the widget
The widget displays the article’s Wow‑Score. It is designed as a number (1-100) with a brief description of the Wow‑Score service appearing when the user hovers a cursor over it.

This Service is Now in Closed Beta

Soon, we are planning to make the Wow‑Score service available to all users. However, it is currently in closed beta and available to invited users only. If you own a content website getting over 300K visits per month, feel free to contact us at [email protected] and be the first to test the Wow‑Score!

Wow‑Score Service Terms of Use

Wow‑Score is a service that indicates the integral value of how engaged website visitors are while reading content on your website.

To use the Wow‑Score Service, you should download and install 2 scripts on your website pages:

Both scripts should be installed on all pages that you want Wow‑Score to calculate. By downloading the scripts, you:

  1. Agree to install the Wow‑Score widget, which is an integral part of the Wow‑Score Service, on your website.
  2. Agree that SEMrush has the right to collect and process the above anonymized data and use it for analytics, and specifically publicly distribute the analytical information containing the anonymized information. SEMrush does not permit any third parties to access your website’s overall statistics.

Please note that the Wow‑Score Service is being beta tested at the moment.

SEMrush provides the right to use Wow‑Score for free over the entire beta testing period. After the beta testing phase is complete, SEMrush has the right to impose a fee for using Wow‑Score by giving you thirty (30) days advance notice.

After receiving the corresponding notice, you may:

Either party may terminate this Agreement at any time, and if SEMrush decides to terminate the Agreement unilaterally, SEMrush shall send you thirty (30) days notice before it stops giving you access to the Wow‑Score Service. After termination hereof, you shall also delete all Wow‑Score copies from all your websites. Should the Agreement be terminated for whatever reason, SEMrush reserves the right to use the data obtained through Wow‑Score.