Frequently Asked Questions1 min read
What are local citations in SEO?
Local citations are online mentions of your business name, address, and phone number (NAP) on directories and websites.
Semrush Blog | SEO, SEM, AI Search, & Content Strategy
Frequently Asked Questions1 min read
Is zero-click search traffic increasing?
Yes, zero-click search traffic is increasing because users can get answers directly in search results through AI Overview and other SERP features
Frequently Asked Questions1 min read
How do you use internal linking for SEO?
Use internal linking for SEO by connecting related pages with descriptive anchor text, creating topic clusters, and maintaining logical site structure.
Frequently Asked Questions1 min read
How do you optimize meta tags for SEO?
Optimize meta tags by writing compelling title tags that include keywords, creating engaging meta descriptions, and keeping both within character limits.
Frequently Asked Questions1 min read
How to create an XML sitemap?
Create an XML sitemap by listing important pages in a file, using CMS plugins or crawling tools, then submit to Google Search Console.
Frequently Asked Questions1 min read
How does JavaScript impact SEO?
JavaScript impacts SEO by affecting how search engines crawl content, potentially causing indexing delays or making dynamic content invisible to crawlers.
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Link Building12 min read
Link Building for SEO: A Guide to the Basics
Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.
On-page SEO8 min read
On-Page SEO: What It Is and How to Do It
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Local SEO11 min read
Local SEO: What Is It & How to Do It
Local SEO is the process of improving search visibility, traffic, and brand awareness for local businesses.
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Check Website Accessibility: Manual Checks and Tools to Use in 2025
Is it time to check your website accessibility? Remember that accessibility is about improving the user experience for everyone – including people with disabilities.
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What Is SEO? An Intro to Search Engine Optimization
SEO (search engine optimization) is an effort to get more unpaid visibility in search engines like Google.
Keyword Research19 min read
Keyword Research for SEO: What It Is & How to Do It
Keyword research is the process of finding & analyzing what relevant audiences search for in search engines.
Competitor Intelligence & Research10 min read
What Is a Competitive Analysis? (with Template + Examples)
Learn how to do a competitive analysis and compare your brand against your competitors.
Paid Advertising8 min read
Banner Ad Sizes: Choosing the Right Size
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What Is Ecommerce? How It Works & Getting Started
Ecommerce is selling products and/or services online via websites and apps instead of in physical stores.
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What Is Marketing? [Simple Definition, Purpose, & Types]
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Paid Advertising10 min read
How to Make an Ad, Step by Step
A great ad doesn’t bombard audiences’ in their newsfeed, it conveys a clear brand message, offers value, and earns users’ attention.
Social Media8 min read
How to Find YouTube Influencers
Need help finding influencers on YouTube for a partnership campaign? Follow these steps.
Original Research & Studies8 min read
10 Small Business Trends for 2025
Learn the top small business trends for 2025 to stay ahead of the competition and keep employees happy.
News & Research7 min read
Which Companies Spend the Most on Digital Advertising? [Study]
Learn what companies spend the most on advertising across 12 separate industries—and how you can gather competitive ad intel for your own niche.
Original Research & Studies4 min read
Average CPM for Display Ads: Benchmarks by Industry [Study]
If you‘re looking for CPM benchmarks for digital ads in your industry, this study is for you.
Original Research & Studies5 min read
Advertising Trends: The Most Popular Types of Digital Ads [Study]
By partnering with AdClarity, we’ve investigated ad types, ad channels and ad spend so you can plan and strategize with the kind of competitive edge that other players don’t have in your industry.
Original Research & Studies2 min read
Top YouTube Searches
We‘ve compiled the top YouTube searches of 2022. Get the YouTube search insights you‘re looking for.
Original Research & Studies2 min read
Top 100: The Most Visited Websites in the US [2025 Top Websites Edition]
This post uncovers the top 100 most visited websites in the US, deep-diving into a few industries — Media, Retail, and Streaming Services — that show the biggest position changes.