head of marketing AT SEMrush (Content Marketing Solutions)Speaker, blogger and Content Marketing expert with more than 5 years of experience in developing content strategy. Creator of the French Semrush Blog, one of the most popular corporate marketing blogs in France. Passionate about languages, modern art and new technologies.
To figure out the effectiveness of your efforts, you need to regularly measure and analyze your content performance. In this article, you‘ll find 30+ essential content metrics and learn how you can capture and interpret them.
We analyzed over 1,200,000 blog posts to understand the impact of different text characteristics and elements on pageviews, backlinks, and shares, and to establish the reference values for the most common characteristics of the content.