General Marketing9 min read
The Marketing Funnel: What It Is & How It Works
A marketing funnel is a model of the customer journey that represents the buying stages people go through.
Hava Salsi is a Swiss-based content writer specializing in B2B SaaS, HR, and tech. With over 5 years of experience working with startups and businesses around the world, she produces engaging, user-centric content that ranks highly and drives conversions.
Expertise
- content writing
- social media management
- technical seo
- on-page seo
Education
- BA in History
Author
Paid Advertising14 min read
What Is PPC? A Starter Guide to Pay-Per-Click Marketing
PPC stands for pay-per-click, a digital advertising model where you pay each time your ads are clicked.
Technical SEO11 min read
How to Improve Website Performance: 9 Optimization Tips
Improve website performance by optimizing image sizes, reducing HTTP requests, limiting redirects, etc.