Because users often make a choice based on the first three results, it’s not only important to add your business to Google Maps, but also to optimize your listing to rank well.
Fortunately, learning how to get your business on Google Maps doesn’t take long, so you’ll be enjoying the benefits of an increased local presence in next to no time.
Here’s how to add your business to Google Maps in a few easy steps:
Step 1: Open the menu in Google Maps and click “Add your business.
Step 2. You’ll then be taken to the Google Business Profile setup page. Go ahead and fill in your business name and choose a category (until your business is verified, you’ll only be allowed to select one category, so pick the most appropriate one for now and come back to add more later if necessary).
Step 3. Next, you’ll be offered the opportunity to add your business’ address. Of course, you’ll want to do this if your business depends on customers visiting your location, like a coffee shop, for example.
If you go out to serve people in your area, like a plumber, and your address isn’t relevant, you can skip this and just fill in the areas you cover.
Step 4. Fill in your contact details. If you want to track link clicks and calls, you can add tracking numbers and UTMs here if you like.
TIP: If tracking numbers and UTMs aren’t available to you, Google Business Profile offers lots of interesting stats on your profile’s performance, accessible from the Google SERP once you’ve added your business to Google Maps.
Step 5. Before you can officially add your Google Maps business listing, you’ll need to verify that you’re the legitimate owner. There are a few different ways you can do this: phone, text, email, video recording, live video call, or postcard. You may need to verify via more than one method if you are a brick and mortar business with a physical address.
Postcards can take up to 14 days to arrive, so you’ll have to wait until then for access to optimize your profile and improve your local rankings.
Step 3. Select “Manage now” and you ’ll be prompted to verify that you really are the owner, as you would if adding your business to Google Maps from scratch.
Hopefully, the verification process goes smoothly, but if the Google Maps business listing is already owned by someone else, you’ll need to request access from them.
Google gives you a clue as to who the owner is by revealing the first two letters of their email address. Stop and think if this could be someone in the company that might have created the profile a while ago and forgot about it, or perhaps it’s an old email address of yours that you still have access to.
If the owner isn’t anyone you know, they’ll get three days to respond to your request. If they challenge your ownership, you’ll need to take it up with Google Business Profile Help.
GO FURTHER: Adding your Google Maps business listing isn’t the only way to boost your local visibility. Use Semrush’s Listing Management tool to quickly distribute your business listings to 70+ other valuable directories so local users can’t miss you, no matter where they go for information.
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