How to Hire a Marketing Agency for Your Business (4 Steps)
Are you struggling to focus on your business AND do all of the marketing yourself? That’s where hiring a marketing agency can truly pay off. Dive into our quick 4-step guide to get started.
The SEO, SEM, PPC and Content Marketing Blog - Semrush
6 min read
Explaining Google’s November 2021 Core Update
Google has announced a broad core update has started to be rolled out. We at Semrush have monitored changes within both mobile and desktop stats and are ready to share the results: check which industries and websites seem to be SERP winners and losers.Mordy ObersteinNov 24, 2021
8 min read
[Study] How Are Companies Looking for Digital Marketing Services?
How do your future clients search for marketing agencies? We examined the top 100 keywords related to “marketing agency” by volume to find out.Shannon O‘SheaNov 26, 2021
7 min read
8 Link Building Strategies You Need to Know
In need of quality, useful backlinks to your website? Try these 8 effective link-building strategies today.Michelle OfiweNov 30, 2021
16 min read
How to Create a Content Calendar: A Guide
A content calendar plans and organizes your content for publication. We‘ll show you how to create a content calendar for your blog & social channels.Maria KalyadinaNov 24, 2021
3 min read
The Result of an SEO Split-Test: Does Adding Your Brand or Target Terms to Titles Matter More?
Our hypothesis states that since many users are looking for employee information, adding terminology that connects to that user intent would lead to a higher CTR and thus more traffic.Brian MoseleyNov 22, 2021
Editors' Choice
What are Backlinks & Why Do They Matter?
Find out what backlinks are, how Google uses them, how you can build the right kind of backlinks for your business, and what tools can help you determine which backlinks you have and which backlinks your competitors have.The 51 Best SEO Tools
Learn about our favorite SEO tools, both free and paid. Whether you’re in need of technical solutions, keyword research assistance, or local SEO tools, there’s something that will work for your business.Link Building for SEO: How to Do It Right
Link building remains an essential part of any successful SEO strategy, but it‘s one of the tactics that marketers often struggle with the most. Our guide to link building strategies will answer all your questions and share tactics to help you identify new ways to build links to drive organic growth, including a number of really quick-win approaches.How to Do a Competitor Analysis with Semrush (Including Template)
Competitor analysis (also known as competitive analysis) is the process of evaluating your competitor’s strengths and weaknesses. In this guide, we show you how to do it and provide a template to help you stay organized.
6 min read
The Four Types of Keywords (and Why They Matter)
There are four main types of keywords: commercial, transactional, informational, and navigational. In this breakdown, we‘re going to identify what these types are with a short summary of each type. Then, we‘ll help you get started on performing keyword research with our Semrush keyword research tools.Connor LaheyNov 11, 2021
23 min read
The 51 Best SEO Tools
Learn about our favorite SEO tools, both free and paid. Whether you’re in need of technical solutions, keyword research assistance, or local SEO tools, there’s something that will work for your business.Kelly LyonsNov 08, 2021
4 min read
SEO Clinic Episode II: Hands-on Landing Page Optimization Tips
Landing Page Optimization Tips: this is what the second episode of our “SEO Clinic” series is dedicated to.Eka EbralidzeOct 29, 2021
8 min read
35 Insights that Google Analytics Can Give You About Your Website
Review these 35 useful Google Analytics insights to better understand your website‘s traffic.Michelle OfiweOct 29, 2021
4 min read
How to Search Any Website for Keywords
Even if you‘re looking for very specific information, you can perform a site search to look for details within a particular website. Learn more with Semrush!Connor LaheyOct 28, 2021
11 min read
What Kind of Content Appears in Google Discover [Case Study]
What content dominated the Google Discover feed? Dive into Discover‘s content preferences in this unique case study!Mordy ObersteinOct 26, 2021
10 min read
How to Hire a Marketing Agency for Your Business (4 Steps)
Are you struggling to focus on your business AND do all of the marketing yourself? That’s where hiring a marketing agency can truly pay off. Dive into our quick 4-step guide to get started.Victoria LiaonenkaNov 25, 2021
8 min read
How to Use the Semrush Audience Insights for Your Marketing Campaigns
Customers make choices based on a number of volatile factors, some of which are not obvious at all. What substitutes do your loyal customers consider? These questions and many more can be answered with the Semrush Audience Insights report.Natalia ZhukovaNov 12, 2021
6 min read
[Survey] Small Business Marketing Challenges and How to Overcome Them
In 2020 the whole world changed. As everyone around the globe was impacted by COVID-19, small businesses everywhere had to face the change head-on. They had to mitigate shutdowns, new safety requirements, and a tough economic market. We conducted a survey-based study to reveal the biggest marketing challenges that small businesses are now facing.Anna KocheguraNov 11, 2021
4 min read
5 SEM Hacks to Improve Your Ad Campaigns
Try these tried-and-true tips and tricks for better SEM campaigns.Kelly LyonsOct 28, 2021
8 min read
How to Get Started with Email Marketing in 6 Easy Steps
Learn how to get your email campaigns up and running with Semrush.Danni WhiteOct 27, 2021
6 min read
CPA Marketing: How It Works & How to Build an Effective Strategy
We explore how CPA works, its many benefits, and how to build your own CPA strategy.Michelle OfiweOct 22, 2021
16 min read
How to Create a Content Calendar: A Guide
A content calendar plans and organizes your content for publication. We‘ll show you how to create a content calendar for your blog & social channels.Maria KalyadinaNov 24, 2021
20 min read
What Is Thought Leadership: The 2022 Guide for Your Business
What exactly is thought leadership? How can you leverage it for your business? And how do you become a thought leader? Explore this ultimate 2022 guide to find out.Margarita LoktionovaNov 15, 2021
15 min read
The Definitive Guide to Brand Storytelling (+ Free Template)
How to create a brand story that will push your business forward? Explore this definitive guide to building a powerful brand storytelling strategy that would set you apart from the competition.Margarita LoktionovaNov 12, 2021
4 min read
State of Content Ops & Outsourcing Report 2021 — How Businesses Scale Content
How do companies create their content — internally, externally, or in a hybrid model? If they outsource, where do they go and why? How much money do businesses spend on outsourcing content writing? Answers to these and many other questions are right there — in the State of Content Ops & Outsourcing report.Jakub ZielinskiNov 10, 2021
10 min read
How to Create Website Content from A to Z
Want a custom, comprehensive content plan? Get started with the Semrush tool suite.Erika VaragouliOct 29, 2021
6 min read
How an Agency Created an Effective Technical Content Brief for a Bakery Client
As a part of our SEO Reality Show series, we keep telling you our story of how one SEO agency is developing a blog for their bakery client from Florida. The agency has already chosen the list of impactful topics and a website content plan. Now it’s time to create content! In this blog post, we’ll show you the example of preparing a technical content brief for the article topic “How to make a Cuban sandwich.Anna KocheguraOct 27, 2021