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Preview: [Infographic] Top Content Marketing Trends in 2019 - SEMrush Study
November 19, 2019
SEO

Weekly Wisdom with Ross Tavendale: Site Speed Audit

Recently, Google added a bunch of page speed insights into the Search Console. Today I will show you how to use your Chrome browser to run a Lighthouse audit, but also dig into a bunch of things you can do in the site‘s code itself to speed things up.

Preview: SEMrush Q&A: Your Webinar Content Marketing Questions

SEMrush Q&A: Your Webinar Content Marketing Questions

Preview: How to Leverage In-Market Audiences For Better Search Campaigns
PPC

How to Leverage In-Market Audiences For Better Search Campaigns


SEO
SEO or PPC, or both? Most people and businesses that are new to the industry don‘t know which marketing channels to use, which options are best, and often they believe they need SEO or PPC, not both. In last week‘s #SEMrushchat, our community and guests shared insights on the SEO vs. PPC debate, discussed keyword research for each channel, and much more. Check it out.
In September 2019, Google announced that the currently 14-year-old “nofollow” attribute is set to receive two significant new siblings: the “sponsored” attribute and the “ugc” attribute (UGC stands for “user-generated content”). So, why improve something if it’s not broken? Why two new attributes where before one was seemingly working perfectly well? Let’s get into it.
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As a community or social media manager, you will be glad to have this event calendar at hand. It allows you to filter the events by month, category or even country to help you build exceptional thematic and occasion-based campaigns. Add a bit of fun to your marketing activities with the SEMrush Social Media Events Calendar 2020!
SEO
Today I want to explain and briefly touch on how the concept of real user metrics and the way we measure performance change in 2019 and beyond.
In last week‘s #SEMrushchat, the community and guest @lilachbullock discussed the reasons behind and the strategies for content repurposing. See important insights on things to do, things to avoid, factors to consider, and tools to make repurposing easier. Check them out and share your thoughts in the comments or via social.
When it comes to small businesses marketing their brand, we know 73% invest in social media marketing, with channels like Facebook, Instagram, and Twitter taking the lead. But recent research shows that one in three UK adults are cutting back on social media. Find out why and how you can take care of the followers you still have, and perhaps earn more.
SEO
Early in November Google announced that they’ve added a beta version of the ‘Speed Report’ to Search Console. This guide will go into detail on how you can use this new feature to improve your site speed and provide real, measurable results on your website.

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