The State of Search 2023
The analysis highlights trends by using recent search data, but also comparing 2022 to 2021 to unpick how people searched, industries performed, and SERPs changed across the world.
The SEO, SEM, PPC and Content Marketing Blog - Semrush
11 min read
On-Page SEO Checklist: The Complete Task List for 2023
The on-page SEO checklist for 2023. Complete all 11 optimization tasks to appear higher in search results.Rachel HandleyMar 31, 2023
12 min read
What Is White Label SEO? A complete guide to SEO Outsourcing
White label SEO gives you access to SEO expertise. Learn how and why it can benefit your agency.Semrush TeamApr 28, 2023
11 min read
Long-Tail Keywords: What They Are & How to Use Them for SEO
Long-tail keywords are highly specific search queries that have lower search volumes but more refined intent.Kelly LyonsJun 08, 2023
12 min read
Content Strategy Template [Free Download + Instructions]
Use our content marketing template to build a plan tailored to your business needs, resources, and goals.Rachel HandleyJun 08, 2023
10 min read
Local SEO: What Is It & How to Do It
Local SEO is the process of improving search visibility, traffic, and brand awareness for local businesses.Carlos SilvaJun 08, 2023
Editors' Choice
7 min read
What Are Rich Snippets? How to Get Rich Snippets for Beginners
Rich snippets (also known as rich results) are Google search results with additional information attached.Shelley WalshApr 14, 2023
13 min read
8 Google Maps Marketing Tactics to Drive Local Business
Use these Google Maps marketing tips to get your local business ranking higher in Google Search and Maps.Rachel HandleyMar 30, 2023
11 min read
12 SEO Tips to Boost Your Organic Rankings & Traffic
Try these 12 essential SEO tips to improve your rankings and organic traffic.Connor LaheyFeb 04, 2022
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12 min read
Why Google’s 10 Blue Links Will Have to Go (Eventually)
What does the future hold for the Google SERP? Here’s a look at why the way Google goes about showing organic results might undergo serious renovations in the not too distant future.Mordy ObersteinJan 24, 2022
24 min read
Picking Apart the December 2021 Product Review Update Page by Page
What kind of content was Google looking to reward with its December 2021 Product Review Update? See first-hand what kind of product review content won and lost rankings so that you can be prepared for the next time Google releases a Product Review Update.Mordy ObersteinJan 12, 2022
4 min read
SEO Clinic Episode II: Hands-on Landing Page Optimization Tips
Landing Page Optimization Tips: this is what the second episode of our “SEO Clinic” series is dedicated to.Eka EbralidzeOct 29, 2021
10 min read
How to Hire a Marketing Agency for Your Business (4 Steps)
Are you struggling to focus on your business AND do all of the marketing yourself? That’s where hiring a marketing agency can truly pay off. Dive into our quick 4-step guide to get started.Victoria LiaonenkaJan 12, 2022
8 min read
Not Just Another Digital Marketing Trends 2022 Post
It’s the end of 2021, and yes, it’s that time of the year — when you prepare for the winter holidays, drown yourself on Amazon in search of the perfect gift, and expect a deluge of “Digital Marketing Trends for 2022” posts. Well, if you think you’re opening up another “voice search is the next search” write-up, you’re in the wrong.Andrew WardenDec 21, 2021
8 min read
How to Get Started with Email Marketing in 6 Easy Steps
Learn how to get your email campaigns up and running with Semrush.Danni WhiteOct 27, 2021
6 min read
CPA Marketing: How It Works & How to Build an Effective Strategy
We explore how CPA works, its many benefits, and how to build your own CPA strategy.Michelle OfiweOct 22, 2021
10 min read
A Quick Start Guide to Effective Marketing Campaigns
Learn how to create an effective marketing campaign, find the steps and stages that marketing teams should go through to achieve successful outcomes from their marketing campaign.Victoria LiaonenkaSep 19, 2021
6 min read
10 Ecommerce Marketing Strategies & Tactics to Improve Sales
With so many people shopping online, you need a sturdy ecommerce site. In this guide, we‘ll share tips & tricks to marketing your ecommerce site.Michelle OfiweAug 25, 2021
10 min read
12 Types of Content Marketing to Leverage for Success in 2023
Content marketing goes well beyond blog posts. These are the most effective content types for your business.Zach ParuchMay 03, 2023
14 min read
What Is Quality Content & How to Create It
Learn to create quality content that satisfies users, generates brand awareness, and ranks well on Google.Ana CamarenaMar 24, 2023
7 min read
What Are Pillar Pages & How to Create One (+ Examples)
Discover the different types of pillar pages, why they matter for SEO, and how to create one (plus examples).Ana CamarenaMar 21, 2023
11 min read
Top Trending Topics in 2023: What People Talk About Online
Looking to know what were the most trending topics this year? We compiled lists of the top 100 trending and popular themes in the US and across multiple industries. Data was taken from our database of 500,000+ topics with a search volume of >1,000.Margarita LoktionovaDec 27, 2022
9 min read
12 Great Reasons to Use Semrush to Supercharge Your Content Marketing
So what does Semrush do and how does it help with your content marketing? Well, Semrush is an SEO tool that does your keyword research, tracks the keyword strategy used by your competition, runs an SEO audit of your blog, looks for backlinking opportunities and lots more.Ilyas TekerFeb 21, 2022
6 min read
How an Agency Created an Effective Technical Content Brief for a Bakery Client
As a part of our SEO Reality Show series, we keep telling you our story of how one SEO agency is developing a blog for their bakery client from Florida. The agency has already chosen the list of impactful topics and a website content plan. Now it’s time to create content! In this blog post, we’ll show you the example of preparing a technical content brief for the article topic “How to make a Cuban sandwich.Anna KocheguraOct 27, 2021