SEMrush Blog

In the era of hyper-personalization, businesses need to incorporate the right email personalization tactics, in the right manner to build their brand image and improve engagement and conversions. Read on to learn about the various ways in which you can personalize your emails for your business.

Like any other big international company, we are well aware of what it takes to run international marketing campaigns. SEMrush’s products are targeted at multiple markets, including both English and non-English speaking countries.In this guide, I will share our best practices in running global social media campaigns and suggest some of the handiest tools from our arsenal to help you throughout.

Promo codes are a valuable marketing tool for any size e-commerce store. They help create buzz about your products, attract traffic, encourage people to buy, and more. But many don’t realize the real power promo codes have to improve SEO as well. This article offers strategies for using promo codes to help make sales while enhancing optimization techniques.

To get expert insights on local SEO we invited a special guest, Greg Gifford, to join us in our latest #SEMrushchat. Greg is a pro at local SEO and has assisted more than 2,000 businesses across the US and Canada to improve their sales. Greg, along with our chat participants, shared some great insights with our community on the usual mistakes with local SEO and how to rectify them.

Though Google, Bing, and Yahoo! have all been supporting video schema markup for almost 6 years now, many companies still aren’t aware of its benefits. And that’s a shame! The use of on-page markup is one of the most powerful ways you have to assist the search engines in understanding what you’re offering on your video landing page in more detail.

Every social media manager has a favorite set of tools that help make their job easier. But when a tool is coupled with a Chrome extension, it adds an additional time-saving element that we all need. We decided to compile a handy list of the best extensions available for social media managers. Check them out!

Learn how to create an Amazon Storefront with Brand Registry 2.0. You can create a custom Brand Storefront with images, text, product links and even video to protect your brand and increase sales. Learn how to assign user rights, to design your storefront, add Source Tags and use Store Insights to track internal and external marketing campaign efforts.