The SEO, SEM, PPC and Content Marketing Blog - Semrush

Google’s November 2021 Core Update
How Are Companies Looking for Digital Marketing Services
SEO Split-Test Result: How to Use Headings Effectively
competitor insights

Marketing

8 min read

6 Competitor Insights You Can Get in 30 Minutes

Experienced marketers know their competitors inside and out, and they know that there is always somewhere to dig deeper. Let’s look at some of the more complex insights that your rivals’ website traffic metrics can reveal. Set your clock: we have got 30 minutes and 6 hidden points to discover.
Natalia ZhukovaDec 01, 2021
content pillars
Editors' Choice

What are Backlinks & Why Do They Matter?

Find out what backlinks are, how Google uses them, how you can build the right kind of backlinks for your business, and what tools can help you determine which backlinks you have and which backlinks your competitors have.
Nov 24, 2020
12 min read

The 51 Best SEO Tools

Learn about our favorite SEO tools, both free and paid. Whether you’re in need of technical solutions, keyword research assistance, or local SEO tools, there’s something that will work for your business.
Nov 08, 2021
23 min read

Link Building for SEO: How to Do It Right

Link building remains an essential part of any successful SEO strategy, but it‘s one of the tactics that marketers often struggle with the most. Our guide to link building strategies will answer all your questions and share tactics to help you identify new ways to build links to drive organic growth, including a number of really quick-win approaches.
Nov 25, 2020
41 min read
Types of Keywords

SEO

6 min read

The Four Types of Keywords (and Why They Matter)

There are four main types of keywords: commercial, transactional, informational, and navigational. In this breakdown, we‘re going to identify what these types are with a short summary of each type. Then, we‘ll help you get started on performing keyword research with our Semrush keyword research tools.
Connor LaheyNov 11, 2021
Free SEO Tools

SEO

23 min read

The 51 Best SEO Tools

Learn about our favorite SEO tools, both free and paid. Whether you’re in need of technical solutions, keyword research assistance, or local SEO tools, there’s something that will work for your business.
Kelly LyonsNov 08, 2021
SEO Clinic Episode II: Hands-on Landing Page Optimization Tips
google website analytics
Detective using a magnifying glass on a laptop
What Kind of Content Appears in Google Discover
competitor insights

Marketing

8 min read

6 Competitor Insights You Can Get in 30 Minutes

Experienced marketers know their competitors inside and out, and they know that there is always somewhere to dig deeper. Let’s look at some of the more complex insights that your rivals’ website traffic metrics can reveal. Set your clock: we have got 30 minutes and 6 hidden points to discover.
Natalia ZhukovaDec 01, 2021
How to Hire a Marketing Agency for Your Business
Using Semrush Audience Insights
Semrush-Study-Small-Business-Marketing-Challenges

Marketing

6 min read

[Survey] Small Business Marketing Challenges and How to Overcome Them

In 2020 the whole world changed. As everyone around the globe was impacted by COVID-19, small businesses everywhere had to face the change head-on. They had to mitigate shutdowns, new safety requirements, and a tough economic market. We conducted a survey-based study to reveal the biggest marketing challenges that small businesses are now facing.
Anna KocheguraNov 11, 2021
sem marketing
email marketing
content pillars
Tips and strategies for creating a content calendar
thought leadership
brand storytelling
State of Content Ops & Outsourcing Report 2021 — How Businesses Scale Content
website content