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There is more to Facebook ads than finely crafted copy, compelling images, custom audience and interest based targeting. Over the years, Facebook has reinvented its platform to make it more data-driven and powerful marketing tool. Here are some advanced techniques as well as small hacks that can help you get more out of Facebook marketing.
Having a solid online presence is no longer just a good idea for B2B companies — it’s absolutely necessary for businesses to stay ahead of their competition and distinguish themselves in the B2B realm. Companies with subpar digital branding or style need a better site experience; it can be paramount to attracting new business. If your B2B company is struggling, follow the lead of B2C companies.
Our regular SEMrush Chat participants and our blog readers know that sometimes we evaluate websites in real time. Last week, we chose to analyze the site of Glam Fashion Jewels, a fashion accessories brand based in Naples, Italy. To provide your site visitors with the most efficient and the most optimal user experience, you need to make sure that your website, including its content, site architecture, design, calls to action, and many other elements, meet your audience’s expectations.
So many great new domain names on the new global top-level domains (gTLD) are still available, either to register for the first time or to buy already registered. So many times I see missed opportunities for small, medium and large companies alike. Let’s take a look at the pros and cons, the dangers of not investing and the opportunities in embracing the new gTLDs.