The SEO, SEM, PPC and Content Marketing Blog - Semrush

10 min read

How to Hire a Marketing Agency for Your Business (4 Steps)

Are you struggling to focus on your business AND do all of the marketing yourself? That’s where hiring a marketing agency can truly pay off. Dive into our quick 4-step guide to get started.

Victoria LiaonenkaJan 12, 2022

Agencies

19 min read

Lead Generation Strategies: A Guide for Businesses and Agencies

In this article, we explain the numerous lead generation strategies that your business or agency can put in place and ensure that you’re not missing out on this invaluable source of potential customers.

Victoria LiaonenkaJan 11, 2022

Original Research

8 min read

[Study] How Are Companies Looking for Digital Marketing Services?

How do your future clients search for marketing agencies? We examined the top 100 keywords related to “marketing agency” by volume to find out.

Shannon O‘SheaJan 21, 2022

SEO Split Testing

3 min read

SEO Split Test: Does Removing Banner Ads Impact Organic Traffic?

What do you think would be an impact on organic clicks when removing text ads on blog pages on the SaaS site? Read the full analysis of the test to find out!

Brian MoseleyJan 21, 2022

Agencies

8 min read

5 of the Best Marketing Agency Websites to Inspire You in 2022

Updating your marketing agency website? Check out these 5 stellar examples of agency websites for inspiration.

Kate ChurkinaJan 20, 2022

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Editors' Choice

What are Backlinks & How to Build Your Backlink Profile

Backlinks, also known as incoming links, are links from one website and linking to another. Learn more about what backlinks are, how search engines use them algorithmically, and how to build quality links to your site.

Link Building

11 min read

The 54 Best SEO Tools

Learn about our favorite SEO tools, both free and paid. Whether you’re in need of technical solutions, keyword research assistance, or local SEO tools, there’s something that will work for your business.

SEO Tools

29 min read

Link Building Guide

Link building remains an essential part of any successful SEO strategy, but it‘s one of the tactics that marketers often struggle with the most. Our guide to link building strategies will answer all your questions and share tactics to help you identify new ways to build links to drive organic growth, including a number of really quick-win approaches.

Link Building

17 min read

How to Do a Competitor Analysis with Semrush (Including Template)

Competitor analysis (also known as competitive analysis) is the process of evaluating your competitor’s strengths and weaknesses. In this guide, we show you how to do it and provide a template to help you stay organized.

Competitor Research

12 min read

What is SEOKeyword ResearchOn-page SEOSEO CopywritingLink BuildingTechnical SEOWebsite ArchitectureSEO Tools

24 min read

Picking Apart the December 2021 Product Review Update Page by Page

What kind of content was Google looking to reward with its December 2021 Product Review Update? See first-hand what kind of product review content won and lost rankings so that you can be prepared for the next time Google releases a Product Review Update.

Mordy ObersteinJan 12, 2022

4 min read

SEO Clinic Episode III: How to Analyze Your Place in the Online Market and Unwrap New Growth Avenues

We invited 5 digital marketing experts to share their ideas on how a brand can use insights from competitive and SEO analysis to evaluate market gaps and close them. Go through the videos below and learn how to explore the competitive landscape, use keyword analysis to discover untapped keyword opportunities and seize them, and more.

Eka EbralidzeDec 14, 2021

4 min read

SEO Clinic Episode II: Hands-on Landing Page Optimization Tips

Landing Page Optimization Tips: this is what the second episode of our “SEO Clinic” series is dedicated to.

Eka EbralidzeOct 29, 2021

8 min read

35 Insights that Google Analytics Can Give You About Your Website

Review these 35 useful Google Analytics insights to better understand your website‘s traffic.

Michelle OfiweOct 29, 2021

11 min read

What Kind of Content Appears in Google Discover [Case Study]

What content dominated the Google Discover feed? Dive into Discover‘s content preferences in this unique case study!

Mordy ObersteinOct 26, 2021

6 min read

17 SEO Blogs for Everyone from Beginners to Experts

We share our picks for the best SEO blogs to read in 2021 for professionals of every skill level.

Michelle OfiweOct 19, 2021

Marketing BasicsMarket ResearchCompetitor ResearchPRAgenciesEcommerce

10 min read

How to Hire a Marketing Agency for Your Business (4 Steps)

Are you struggling to focus on your business AND do all of the marketing yourself? That’s where hiring a marketing agency can truly pay off. Dive into our quick 4-step guide to get started.

Victoria LiaonenkaJan 12, 2022

8 min read

Not Just Another Digital Marketing Trends 2022 Post

It’s the end of 2021, and yes, it’s that time of the year — when you prepare for the winter holidays, drown yourself on Amazon in search of the perfect gift, and expect a deluge of “Digital Marketing Trends for 2022” posts. Well, if you think you’re opening up another “voice search is the next search” write-up, you’re in the wrong.

Andrew WardenDec 21, 2021

4 min read

5 SEM Hacks to Improve Your Ad Campaigns

Try these tried-and-true tips and tricks for better SEM campaigns.

Kelly LyonsOct 28, 2021

8 min read

How to Get Started with Email Marketing in 6 Easy Steps

Learn how to get your email campaigns up and running with Semrush.

Danni WhiteOct 27, 2021

6 min read

CPA Marketing: How It Works & How to Build an Effective Strategy

We explore how CPA works, its many benefits, and how to build your own CPA strategy.

Michelle OfiweOct 22, 2021

10 min read

A Quick Start Guide to Effective Marketing Campaigns

Learn how to create an effective marketing campaign, find the steps and stages that marketing teams should go through to achieve successful outcomes from their marketing campaign.

Victoria LiaonenkaSep 19, 2021

Content StrategyContent CreationContent Types

11 min read

How to Establish Tone in Writing (Guide + Examples)

What is tone in writing? What are the key types and examples of tone of voice you can use in your copy? Explore our ultimate guide for 2022 and find the perfect tone for your brand!

Margarita LoktionovaDec 29, 2021

22 min read

Building High-Performing Content Pillars: Your Ultimate Guide

Explore this guide to learn what are content pillars and how to build them in your company. You will also dive into some prime examples of pillar content from the web that successfully incorporate cluster strategy into their framework.

Margarita LoktionovaDec 01, 2021

20 min read

What Is Thought Leadership: The 2022 Guide for Your Business

What exactly is thought leadership? How can you leverage it for your business? And how do you become a thought leader? Explore this ultimate 2022 guide to find out.

Margarita LoktionovaNov 15, 2021

15 min read

The Definitive Guide to Brand Storytelling (+ Free Template)

How to create a brand story that will push your business forward? Explore this definitive guide to building a powerful brand storytelling strategy that would set you apart from the competition.

Margarita LoktionovaNov 12, 2021