Case Study: Should You Add a CTA to a Page’s Title Tag?
We added “Buy” to the title of category pages on a beauty site. Check out the result of this SEO split test.
The SEO, SEM, PPC and Content Marketing Blog - Semrush
13 min read
A Guide to Microsoft Bing Search & How to Optimize Your Site for It
Bing accounts for a fifth of all US searches. Learn how to optimize your website and rank on Bing search without hurting your Google ranking efforts.Chima MmejeOct 18, 2021
5 min read
What Is Clickbait & Does It Actually Work?
Clickbait can be used to drive page views and clicks but at a great cost to your SEO strategy. Here‘s how it works.Michelle OfiweOct 15, 2021
9 min read
12 Paid Advertising Mistakes & How You Can Make Your Ads Better
Read up on some simple mistakes that can kill your paid advertising ROI and learn how to fix them!Amy BishopOct 25, 2021
6 min read
CPA Marketing: How It Works & How to Build an Effective Strategy
We explore how CPA works, its many benefits, and how to build your own CPA strategy.Michelle OfiweOct 22, 2021
4 min read
What Is Native Advertising? Beginner's Guide to Native Ads
Everything you need to know about native advertising — from its definition and formats to performance monitoring.Michelle OfiweOct 21, 2021
Editors' Choice
Market Analysis Done in Under 60 Minutes
Read this quick guide to uncover how to run a preliminary market analysis to evaluate new markets and understand if you need to invest in further research and a go-to-market strategy.8 min read
27 Free (and Paid) Local Business Directories
For local businesses of all kinds, maintaining an online presence is key. If your local business listings are mismanaged, and there is different information in different places, it won‘t be very easy for users to find you. Therefore, it’s important to claim your profiles on business directories to keep them up-to-date. In this guide, we‘ll show you some top business directory sites and tell you how Semrush can help.How to Perform an SEO Audit in 18 Steps
Performing regular SEO audits to find and fix issues that could be holding back your site‘s organic search performance is critical for SEO. In this guide, we walk you through a step-by-step approach to undertake a simple, but effective, SEO audit and identify problems that you will need to prioritize to kickstart growth.The Anatomy of Top Performing Articles: Successful vs. Invisible Content [Semrush Study]
We analyzed over 1,200,000 blog posts to understand the impact of different text characteristics and elements on pageviews, backlinks, and shares, and to establish the reference values for the most common characteristics of the content.
6 min read
17 SEO Blogs for Everyone from Beginners to Experts
We share our picks for the best SEO blogs to read in 2021 for professionals of every skill level.Michelle OfiweOct 19, 2021
10 min read
How Does the Google Search Algorithm Work in 2021?
Discover what Google‘s search algorithm looks for when it ranks content, and find out how you can adapt your strategy to meet these criteria.Michelle OfiweOct 07, 2021
6 min read
4 Ways to Use Your .htaccess File
Find out how to edit your website’s .htaccess file to tackle common site issues.Kelly LyonsOct 06, 2021
9 min read
Comparing Bing vs. Google with Semrush
Get our quantifiable, data-driven comparison and analysis of Google vs. Bing, created using Semrush’s Market Explorer and Traffic Analytics tools.Michelle OfiweSep 22, 2021
4 min read
Google Cached Pages: What They Are & How to Use Them
Learn more about cached pages, why Google uses them, and how to find your cached webpages with our latest guide.Connor LaheySep 17, 2021
5 min read
Above the Fold Content & How to Use It to Attract Attention
Above-the-fold content can help you improve your user experience and SEO. In this guide, we‘ll share how to optimize your above-the-fold content for conversions.Michelle OfiweSep 16, 2021
6 min read
CPA Marketing: How It Works & How to Build an Effective Strategy
We explore how CPA works, its many benefits, and how to build your own CPA strategy.Michelle OfiweOct 22, 2021
10 min read
A Quick Start Guide to Effective Marketing Campaigns
Learn how to create an effective marketing campaign, find the steps and stages that marketing teams should go through to achieve successful outcomes from their marketing campaign.Victoria LiaonenkaSep 19, 2021
6 min read
10 Ecommerce Marketing Strategies & Tactics to Improve Sales
With so many people shopping online, you need a sturdy ecommerce site. In this guide, we‘ll share tips & tricks to marketing your ecommerce site.Michelle OfiweAug 25, 2021
7 min read
What Is Inbound Marketing & How Does It Work?
Inbound marketing is a type of “pull” marketing that attracts possible customers promotes brand awareness for a company through different types of content. Learn the ins and outs of inbound marketing with Semrush today!Kelly LyonsAug 09, 2021
6 min read
20 Marketing KPIs You Need to Be Monitoring
Key performance indicators help you measure your business progress & understand what works for your business. Here are the 20 marketing KPIs to keep an eye on.Erika VaragouliAug 06, 2021
6 min read
10 Attention-Grabbing Call-to-Action Examples
We share our top 10 CTA examples for writing stronger, more enticing call-to-actions.Michelle OfiweJul 28, 2021
14 min read
The Complete Guide to Content Mapping (+ Template)
How to make sure your content is seen by the right people, at the right time, and in the right way? And how to ensure it triggers the intended action? Discover this essential guide to content mapping to find out! (Includes a free template kit)Margarita LoktionovaOct 19, 2021
5 min read
What Is Clickbait & Does It Actually Work?
Clickbait can be used to drive page views and clicks but at a great cost to your SEO strategy. Here‘s how it works.Michelle OfiweOct 15, 2021
.svg)
3 min read
How an Agency Helped a Bakery Choose an Impactful Blog Theme
So far in our SEO Reality Show, we’ve shared how an international SEO agency helped Edelweiss bakery determine topics for its blog and develop a content plan. In this episode, we’ll share how the agency helped Edelweiss choose an impacftlu blog theme.Anna KocheguraOct 14, 2021
5 min read
How One Agency Built a Keyword-Targeted Content Strategy for Their Client
In this episode of the Semrush SEO Reality Show, we will share how an SEO agency built a keyword-optimized content marketing plan for their bakery client from Florida. Are you ready to learn more? Let’s get started!Anna KocheguraOct 07, 2021
23 min read
The Definitive Guide to Content Marketing for Startups (Expert Roundup)
Looking to accelerate your company‘s growth with content? We‘ve talked with 14 experts and listed the key tips and strategies for startup content marketing.Margarita LoktionovaSep 29, 2021
6 min read
How an SEO Agency Helped a Bakery Client Find Blog Topics to Drive High-Intent Traffic
If you’re wondering if your business really needs a blog, or you’re unsure how to get started, keep reading. We’ll show you how our partner agency found engaging, potentially high-converting topics for Edelweiss bakery to help them attract more of their target audience.Anna KocheguraSep 28, 2021