Google News Digest: Broad Search Term Algo Update, New G Suite Functionality, and Google Cloud Next '18
The Guide to Finding Keywords You Ranked or Lost after a Google Algorithm Update
SEO

The Guide to Finding Keywords You Ranked or Lost after a Google Algorithm Update

How to Simplify Your Social Media Posting with SEMrush

How to Simplify Your Social Media Posting with SEMrush


PPC
Think you know how to set up the perfect Google Ads campaign? Let’s take a closer look at 9 common Google Ads mistakes that most new campaigns fall prey to and discuss how you can avoid them. See if you are making one of these deceptively common mistakes, and learn strategies and techniques to fix them.
Without experimentation, it isn‘t possible for us to discover more innovative ways of capturing attention in the search results. For that reason, we decided to offer you five steps below that you can use to run experiments on your SERP listings and optimize them in ways you wouldn‘t otherwise be able to. Let‘s get started.
Last Wednesday on #SEMrushchat, Grant Simmons with over 25 years of experience strategizing and producing marketing communications for local and international companies. We asked Grant to share his insights on understanding audience intent, making connections with them, targeting them with contextual, data-driven content strategies, and measuring content performance with the right metrics.
For those of you who are actively trying to build up your business’s Facebook presence, now is your chance to hear about it from someone who has been on the front lines every single day for the past two years.Here is how he did it.
From 0-20 Million views on Quora - and how Deepak Shukla did it. A Step-by-step guide for how to go viral on Quora and win followers and referral traffic by writing unique and engaging answers in areas you are expert it. If you have been writing on Quora but have not had the success you have been hoping for or have not yet considered possible - this guide will remove the mystery of how to do it.
SEO
Promoting the local business can be hard, but with the right knowledge and tools you will find the way to the top. Learn the steps of local SEO strategy: how to establish your online presence and consistently grow your visibility.
A lot of people argue that automation takes the “social” out of social media and defeats the whole purpose of human engagement. We brought on board Craig Campbell to discuss the pros and cons of social media automation, how it affects your engagement, and the factors on which to base your automation decisions. Here is what Craig and our other chat participants had to say: