How to Rank Higher on Google and Get More Organic Traffic
Learn how to rank higher on Google by focusing on search intent, building backlinks, and much more.
The SEO, SEM, PPC and Content Marketing Blog - Semrush
10 min read
What Is Split Testing? Definition + How to Do It
Split testing is comparing two versions of the same content to see which performs best. Find out how to do it.Sean CollinsNov 21, 2024
7 min read
What Is a Search Query? (And How It Differs from a Keyword)
Search queries are the exact words or phrases a user enters into a search engine to find information.Sydney GoNov 18, 2024
7 min read
Cross Browser Testing: Definition and Techniques
Think of a website as a recipe for your homemade chocolate chip cookies. Cross browser testing is like trying out the recipe in several kitchens with different appliances and ingredients.Luke HarselDec 06, 2024
11 min read
How the Google Search Algorithm Works: A Zero-Fluff Guide
Google‘s Search algorithm decides what content ranks based on factors like relevance and quality.Marilyn WilkinsonDec 05, 2024
7 min read
How to Create Video Ads on YouTube (+ Examples)
Video ads are promotional videos often used on social media to drive awareness and conversions.Sydney GoDec 05, 2024
Editors' Choice
10 min read
Local SEO: What Is It & How to Do It
Local SEO is the process of improving search visibility, traffic, and brand awareness for local businesses.Carlos SilvaDec 04, 2024
7 min read
Check Website Accessibility: Manual Checks and Tools to Use in 2025
Is it time to check your website accessibility? Remember that accessibility is about improving the user experience for everyone – including people with disabilities.Luke HarselNov 27, 2024
11 min read
What Is SEO? An Intro to Search Engine Optimization
SEO (search engine optimization) is an effort to get more unpaid visibility in search engines like Google.Rachel HandleyNov 25, 2024
19 min read
Keyword Research for SEO: What It Is & How to Do It
Keyword research is the process of finding & analyzing what relevant audiences search for in search engines.Rachel HandleyJun 25, 2024
16 min read
Link Building for SEO: A Guide to the Basics
Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.Rachel HandleyApr 25, 2024
7 min read
Semrush Copilot: Your AI Assistant for Faster SEO Insights
Semrush Copilot helps you save time in common SEO analysis and planning. It does this by automatically analyzing several key Semrush tools and reports to offer actionable recommendations and present a prioritized list of SEO activities.Brenna KellyMar 19, 2024
8 min read
Banner Ad Sizes: Choosing the Right Size
Knowing your options is important so you can visualize how your ad will look, and how easily people will be able to see the ad.Grace BrennanOct 18, 2024
6 min read
What Is Ecommerce? How It Works & Getting Started
Ecommerce is selling products and/or services online via websites and apps instead of in physical stores.Sydney GoOct 15, 2024
6 min read
What Is Marketing? [Simple Definition, Purpose, & Types]
Marketing is all the activities your brand uses to reach your target audience and turn them into buyers.Sydney GoOct 11, 2024
10 min read
How to Make an Ad, Step by Step
A great ad doesn’t bombard audiences’ in their newsfeed, it conveys a clear brand message, offers value, and earns users’ attention.Grace BrennanSep 05, 2024
8 min read
How to Find YouTube Influencers
Need help finding influencers on YouTube for a partnership campaign? Follow these steps.Grace BrennanApr 18, 2024
9 min read
The Ultimate Guide to Creating a Content Marketing Strategy
This step-by-step guide teaches you how to build a content marketing strategy for your business.Tushar PolMar 19, 2024
7 min read
10 Small Business Trends for 2024
Learn the top small business trends for 2024 to stay ahead of the competition and keep employees happy.Ankit VoraFeb 19, 2024
16 min read
Major 2023 Semrush Updates: Get Results with the Help of New Features
We made seismic product updates in 2023. Check out our best and brightest changes at Semrush.Anastasiia YashchenkoDec 13, 2023
![Which Companies Spend the Most on Digital Advertising? [Study]](https://static.semrush.com/blog/uploads/media/e2/98/e29828933ff834e1c7074b99d9d0e81b/74cff272e413c579ca36a02761b14617/companies-spend-the-most-on-advertising.svg)
7 min read
Which Companies Spend the Most on Digital Advertising? [Study]
Learn what companies spend the most on advertising across 12 separate industries—and how you can gather competitive ad intel for your own niche.Shannon O‘SheaNov 14, 2023
![Average CPM for Display Ads: Benchmarks by Industry [Study]](https://static.semrush.com/blog/uploads/media/88/08/88084dec367a2a9f6ce1ca2881ffdd7e/45eaac9207cb53609be763aa9bde7fef/adclarity-data-study-3.svg)
4 min read
Average CPM for Display Ads: Benchmarks by Industry [Study]
If you‘re looking for CPM benchmarks for digital ads in your industry, this study is for you.Luke HarselOct 23, 2023
![Advertising Trends: The Most Popular Types of Digital Ads [Study]](https://static.semrush.com/blog/uploads/media/88/6b/886b183b813623522c14ab6d85846fdd/d9aac442306f4c67b9b749a90ebbc21b/adclarity-data-study-2.svg)
6 min read
Advertising Trends: The Most Popular Types of Digital Ads [Study]
By partnering with AdClarity, we’ve investigated ad types, ad channels and ad spend so you can plan and strategize with the kind of competitive edge that other players don’t have in your industry.Luke HarselOct 10, 2023
2 min read
Top YouTube Searches
We‘ve compiled the top YouTube searches of 2022. Get the YouTube search insights you‘re looking for.Carlos SilvaDec 23, 2022