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October 30, 2018
Practical Techniques to Improve Both Brand and Brand Review SERPs
Perfecting the SERPs / results returned by Google for a user query on your brand name is an essential part of your digital strategy. Like many of us, you may believe Google shows accurate, consistent and positive information to prospects, investors, partners, clients, journalists, job candidates, readers, subscribers, etc. Who search your brand name. Wrong. Here is how you can take back control!
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The Topic Research tool generates subtopics, sorted by volume, to see what people are querying regarding their main topic. With the Topic Research tool, you can find Black Friday deals, coupons, and ads for your favorite stores. This can be taken down to a local level, or kept on a national level as well!
Let’s take a look at four aspects to be considered when evaluating competitors’ GDN (Google Display Network) campaigns. We will use a website as an example and SEMrush’s Display Advertising report as the main data source.
In this article, we describe the main ways of finding new prospective affiliates and offer a simple method of assessing their salesmanship with the help of the SEMrush Competitive Research toolkit.
SEMrush has analyzed more than 22,000 articles to determine the most common practices of content gurus. The research helps you to take a look at the best practices in the world of content writers, not from the theoretical side, but in how people are actually creating and optimizing their content.
If you are selling something that is of a “sensitive” nature aka, a high-involvement decision or those where the implications and potential risks of the purchase decision have a high emotional impact, then there is a good chance that dedicated landing pages, no matter how well it is optimized for conversion, may not cut it.
eCommerce SEO can be a massive challenge for retailers and webmasters. There is a lot of advice out there, but too often the recommendations don‘t come from those that live in the trenches day in and day out. So, I reached out to Arsen Rabinovich, Founder of the TopHatRank marketing agency, to get some insights on eCommerce SEO, strategies, platforms, and audits.
SEO takes time, so, for immediate traffic, most turn to PPC. Let’s discover some tricks that will help your small business plan a smart and well-thought-out PPC campaign. Learn how to save money and find the right keywords.
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Matthew Siddle Growth Lead and Acquisition Consultant at Web ProfitsThis is a good question - I personally very rarely try to rank a landing page or push ads through to an internal page that we're heavily optimising for SEO (except with eCommerce sites obviously) - If my goal is to drive as many leads as possible through...
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