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Preview: Three Reasons Why You Shouldn’t Miss Global Marketing Day 2019
15 hours ago
SEO

Weekly Wisdom with Ross Tavendale: The Difference Between Strategy and Tactics

Today we will be going over the difference between strategy and tactics. As SEO consultants, most of us fit into the bucket of tacticians. The thing is, once you get all your tactics lined up that you want to implement, where do you start? What is most important from an SEO point of view, and what is most important from a business point of view?

Preview: 10 Things You Didn't Know About SEMrush Traffic Analytics and Market Explorer

10 Things You Didn't Know About SEMrush Traffic Analytics and Market Explorer

Preview: Best Tweets from #SEMrushchat: Power of Storytelling as a Marketing Tool

Best Tweets from #SEMrushchat: Power of Storytelling as a Marketing Tool


SEO
Today we are looking at tabletopia.com. We are going to try to figure out if we can increase this website‘s amount of traffic by not moving rank, but by improving the attractiveness of its search snippets. So we are going to try to improve the CTR.
Before thinking about how to write, you have to know what to write. There is no room for guesswork in our competitive environment, you need a calculated and precise content plan to succeed. To help you with this, SEMrush offers a solution – Topic Research.
PPC
Google Display Network is one of the most influential and profitable digital marketing channels that majority of Fashion & Lifestyle companies underutilize while it can be a goldmine of targeted, quality, lower of cost traffic. This research will cover essential knowledge for fashion vertical such as key research findings of audience demographics for both advertisers and publishers, valuable information on topics similarity for both advertisers and publishers, the most popular ad sizes, etc.
SEO
No agency can guarantee you rankings or traffic, especially certain numbers or timelines. No one can predict Google rankings, algorithm updates, competitor activities and movements, or any of the other hundreds of factors that come into play with SEO. Here‘s how and why you should look out for bot traffic — especially if you’re paying a marketing agency expecting real, genuine traffic.
This week‘s Google News Digest features an unprecedented move by Google to allow site owners to determine their SERP snippet content. Other highlights include its introduction of its own YouTube search news series, updated Google Ads recommendations, and a new version of Google Shopping for U.S. users.
In today‘s video, you will find out how we made little changes to our video strategy to make a huge difference in the engagement on our videos via social media. Engagement on videos is massively powerful at the moment. It is how you get seen by new people, but it‘s also how you build relationships with your current clients and your potential clients.
We‘ve created a comprehensive calendar of digital marketing events and conferences across the globe in 2019, covering all areas from technical SEO to e-commerce, to make it easier for you to find out about events that fit your needs the most.

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