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Visit the SEMrush blog for digital marketing articles, how-tos and expert insights into SEO, PPC, social media, keyword research and online marketing. Our blog appeals to readers who are seasoned experts in Search Engine Marketing and those who are making their first deep dive into competitive data analysis. Join our community today!

I’m in Love with a Tool: SEMrush Video Changelog, 02/12/2016

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I’m in Love with a Tool: SEMrush Video Changelog, 02/12/2016

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Digital Marketing for Deadpool: How 20th Century Fox Innovated Their Marketing Strategy

Deadpool, AKA the “Merc with a mouth,” is the latest comic character to rise to the big screen from Marvel Comics. The character was created by writer Fabian Nicieza and artist Rob Liefeld in the early 90’s during their run on the New Mutants title. Since then, Deadpool has spawned multiple solo titles and crossovers with almost every Marvel character imaginable.

While the character started out as a grim mercenary who mirrored DC’s Deathstroke the Terminator, he eventually became more unique and humorous under the authorship of Joe Kelly in the late ’90s. The comedic tone launched Deadpool to mainstream readership, and eventually his fanbase cried out for him to come to cinema. Actor Ryan Reynolds, who campaigned for the role, championed their pleas.

20th Century Fox put together a somewhat non-traditional marketing plan for the movie, one that relied little on film footage, but heavily on film. Viral videos, holiday pieces, regional marketing and social media were all employed in their push for box office success.

Digital marketing pervasiveness coupled with outside-of-the-box strategies mirrored the bizarre nature of the character they were promoting. Ultimately, the marketing team tried to permeate as much of peoples’ lives as possible while exposing a minimum of the film itself.

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Valentine’s Day Trends: What Keywords Will You Bid For?

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Valentine’s Day Trends: What Keywords Will You Bid For?

Valentine’s Day is just around the corner, and millions of couples are looking forward to spending the day together. But lovebirds aren’t the only ones who are waiting for this holiday. Online retailers also plan for this time of year, preparing some awesome marketing campaigns and using specific keywords in their ads.

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Fall in Love With These 3 Underutilized Social Media Tools

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Fall in Love With These 3 Underutilized Social Media Tools

Love is in the air, and in my social media toolbox.

As any social media manager will tell you, the key to success lies in your tools. Just like you couldn’t build a house without a hammer and nails, you need the right tools in your social media toolbox to succeed.

I’ve been using some of the tools in my social media toolbox exclusively lately. In fact, you could say it’s getting pretty serious. I may even be in love.

Lucky for you, I’m not one of those crazy girls who try to keep the best-kept secrets to themselves. Instead, I’m going to share the love with you. Here are some of the tools I’ve been falling for recently.

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SEOquake: 5 Keys To Optimizing Your Title Tags

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SEOquake: 5 Keys To Optimizing Your Title Tags

Whenever you navigate to any page, you will notice at the top of your browser a title for that page. You will usually see this displayed within the tab itself in your browser. This is the headline used to describe the page itself. Even when search engines index a page, they refer to the title tag to determine what the focus of a page is along with what key terms the search engine should highlight in organic results.

When these search engines analyze a page, they look for if certain key phrases mentioned in the title tag that are also prevalent throughout other page elements such as headers and meta descriptions.

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4 Reasons Why Marketers Are Still in Love With Content Marketing in 2016

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4 Reasons Why Marketers Are Still in Love With Content Marketing in 2016

It’s been a while now since you and content got together: the early days of hanging on each other’s every word and falling asleep on the phone are over. You’ve settled in as a couple, and while content might annoy you with ever-increasing quality standards and an insistence on constantly hanging out with friends (it seems like they’re always with social media!), you’ve still got a good thing.

To celebrate Valentine’s Day, let’s examine a couple of the top reasons marketers are still smitten with content as a way to connect with and engage their audience.

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7 Cooperation Tips for Web Designers and Web Developers

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7 Cooperation Tips for Web Designers and Web Developers

Fewer groups can match the animosity that exists between web designers and web developers. This is further aggravated by the fact that they have to work together on a single project to produce literally two halves of a whole website.

The cause of this rift can be chalked down to simple differences in perspective. You see, web designers are focused on the visual aspect of the website which includes the typography, colors and the layout. They work towards making the website user-friendly and easy on the eyes. Web developers on the other hand are not focused on all that ‘frilly’ stuff. They are the ones that make sure the mark-ups and codes are perfect so that the web pages actually function as they should.

How can designers and developers improve this working relationship?

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Q&A With E-Commerce Entrepreneur Danielle Tate of MissNowMrs.com

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Q&A With E-Commerce Entrepreneur Danielle Tate of MissNowMrs.com

Have you ever changed your name or heard the frustrations of someone who chose to do it? As someone who has been through it, I promise it’s not an easy process – and it takes so much time.

When I read about the success of fellow McDaniel College alumna Danielle Tate, I could see why her idea was so popular. Her website, MissNowMrs, allows women to change their names quickly, legally and officially through a secure online portal. Tate’s site is a great example of an e-commerce idea that continues to do well because it solves a problem for customers.

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How Voice Search Will Shape SEO in 2016

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How Voice Search Will Shape SEO in 2016

In December, the makers of voice question-and-answer platform MindMeld released results from a survey of 1,800 adult smartphone users. They wanted to know two things: how many of the people they surveyed had used voice search, and when they’d started searching via voice.

Thirty-seven percent had not yet tried voice-assisted search. However, 60 percent had started using it within the past year, and 40 percent had started using it in the past six months. Their (admittedly self-interested) results suggest voice search is poised for rapid growth.

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5 Risky Content Marketing Mistakes You’ll Never Make Again

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5 Risky Content Marketing Mistakes You’ll Never Make Again

What’s the secret of good content marketing? Posting new content on your blog 2-3 times a week. Using mainly textual content of medium length. Sharing them on your social networks automatically. Sending a newsletter to your entire mailing list full of different subjects, in order to capture everyone’s attention.

We’re joking of course: if you believe that, then your content marketing has been stuck in 2012. The rules have changed and continue to do so. What works today may not be as effective tomorrow. Or, it may even turn into a risky mistake.

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Discovery Thursdays: The SEMrush Charts Tool

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Discovery Thursdays: The SEMrush Charts Tool

Welcome to Discovery Thursday! This is another blog series that we have begun to help users understand the new tools SEMrush has to offer along with current tools that users may not be taking advantage of. You will notice these posts come through periodically to bring the most success to our customers.

Our reporting functionality is a huge part of why people use SEMrush. Users always want to know what they can show their bosses or clients to be able to show their progress. Users are also looking for reports they can show potential clients to reel them in. One great tool to use and the first one we will discuss in this series will be the Charts tool. (more…)

I’m in Love With a Tool: SEMrush Changelog and Welcome Discovery Thursdays

 

Hey SEMrush’ers! Nothing significant to report this week in regard to enhancements rolling out to production so check out this weeks very brief video changelog to see exactly what I’m talking about.

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Content Distribution Strategies That Work! #seocafe

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Content Distribution Strategies That Work! #seocafe

We all know content is king in this modern age of SEO. So, anticipating a quick boost in sales, you created a new blog post and, sure, it’s absolutely epic. Then you pressed the “Publish” button in the CMS and…well, pretty much nothing changed. But why?

No doubt, every king needs a queen to rule in peace and harmony. The same is true in the digital kingdom — even articles with great potential tend to be loners if they’re not properly distributed to end users. And this was the topic we discussed in our recent #seocafe chat with Doyle Buehler.

Follow this short recap for expert tips on content promotion.

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Must Love Email: Why bother with an email marketing strategy?

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Must Love Email: Why bother with an email marketing strategy?

Those of you who do email marketing for a living are in a merciless competition for your clients’ recognition (and business) because your email is not the only one that lands in their inbox. And you must have been swamped with myriad stats and rummaged through tons of metrics.

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But it is worth it: an email can be a robust source of income. So I decided it’s time to gather all the solid numbers and facts in one place to give you a picture of how email marketing industry is thriving and reasons why it should be taken very seriously.

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The Key to Winning in 2016: Invest in Content

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The Key to Winning in 2016: Invest in Content

You’ve doubtlessly heard it before, but investing in content is going to be key to your 2016 marketing efforts. When it comes to content, there aren’t many experts better than Shane Santiago, the Vice President and Digital Director at St. John & Partners.

I had the pleasure of speaking to Santiago for Firebrand Group’s latest ebook, 20.16 Big Ideas for 2016, which features 20.16 “Big Ideas” that marketing experts recommend taking advantage of in the year ahead.

Here’s some of my conversation with Santiago.

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SEO and Guitar: What Do They Have in Common?

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SEO and Guitar: What Do They Have in Common?

SEO and the electric guitar: both have revolutionized the world of music, birthed several genres of rock and roll, and inspired countless teenagers to fantasize about becoming famous musicians.

Okay, maybe that’s just the electric guitar. Still, these two seemingly-unrelated disciplines have more in common than you might think. In honor of National Hobby Month, let’s compare one of my favorite hobbies to one of the most important aspects of digital marketing today.

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Troubleshoot Video Marketing Campaigns: Why Your Videos Produce a Negative ROI

At this point in my video marketing series, you know all the stats, and you’re fully aware that businesses can get good traction and increase conversions with video.

The problem is, you don’t seem to be pulling those type of results – which just leaves you thinking your budget and your time are being wasted.

Before you go pulling the plug on your big video marketing plans, let’s work through a series of questions that can help you troubleshoot why your campaigns aren’t performing.

Chances are you’ll find you’ve missed something simple along the way. And if you turn that one thing around, you should start seeing your stats and metrics moving in the opposite direction.

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Discovery Thursday: How SEO Agencies Can Find Leads With SEMrush Rank Reports

Welcome to yet another edition of Discovery Thursday! Here is where we will show you various reports and features within SEMrush that you may not be taking advantage of.

SEMrush offers multiple reports and features that can help you, including reporting, data analysis, keyword analytics and competitive research. But did you know that you can actually find leads using SEMrush? Well, now you do! Today we will be focusing on the Ranks reports within SEMrush. Specifically, this will focus on the SEMrush Rank report and the Winners & Losers report. You can find this information under the Ranks tab in Domain Analytics.

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4 Major AB Testing Mistakes Most Marketers Make

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4 Major AB Testing Mistakes Most Marketers Make

We’ve all read the case studies. Somewhere out there, marketers are claiming they’re increasing conversion rates by 300 percent/ 212 percent or “just” 75 percent. Every other case study you read publishes these kind of results, yet when it comes down to it and we really face it – most tests either fail or at best increase conversions by one or two percent. Why is that? Are people making these results up? reading them incorrectly (very likely) or do these optimizers just know the secret to meaningful testing (and life)?

Over the years I’ve ran thousands of tests and here’s the reason most tests don’t deliver the kind of results you read about: Poor testing methods and the wrong approach.

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The Future of Twitter #semrushchat

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The Future of Twitter #semrushchat

Have you ever wondered why Twitter is so addictive?

After existing for a decade, the little blue bird has accumulated quite an audience. For some users, Twitter has become a kind of mirror that reflects changes in culture, fashion, politics and more; for others it’s more like a news portal with live comments from celebrities and authorities. Finally, for the third group, it has become a platform for business, and our small survey shows that 86 percent of Twitter users constantly check it for updates.

Today we’re going to discuss other perspectives on Twitter with our SEMrush chat participants and our keynote speaker Joel Comm @joelcomm, social influencer and author of “Twitter Power: How to Dominate Your Market One Tweet at a Time,” the best-selling book of all time about the social media giant.

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