Understanding Keyword Competition in SEO and PPC
Keyword competition is a metric that indicates how difficult it’ll be to rank highly for a search engine query.
The SEO, SEM, PPC and Content Marketing Blog - Semrush
9 min read
YouTube Marketing: Get Started in 10 Simple Steps
Learn how to create an effective YouTube marketing strategy and use it to promote your business.Carlos SilvaSep 26, 2024
18 min read
Top 10 SEO Writing Tools for Content Optimization
Use these leading SEO writing tools to craft optimized content that ranks well and converts.Sydney GoSep 25, 2024
12 min read
19 Social Media Metrics to Measure Performance
Wondering which social media metrics to track? Check out 19 essential metrics for brands and creators.Ankit VoraOct 11, 2024
6 min read
What Is Marketing? [Simple Definition, Purpose, & Types]
Marketing is all the activities your brand uses to reach your target audience and turn them into buyers.Sydney GoOct 11, 2024
11 min read
When to Update Blog Content & Why You Should
Update your blog content once every three to six months to ensure accuracy and audience satisfaction.Carlos SilvaOct 11, 2024
Editors' Choice
11 min read
What Is SEO? An Intro to Search Engine Optimization
SEO (search engine optimization) is an effort to get more unpaid visibility in search engines like Google.Rachel HandleyOct 04, 2024
13 min read
Local SEO: What Is It & How to Do It
Local SEO is the process of improving search visibility, traffic, and brand awareness for local businesses.Carlos SilvaJun 25, 2024
19 min read
Keyword Research for SEO: What It Is & How to Do It
Keyword research is the process of finding & analyzing what relevant audiences search for in search engines.Rachel HandleyJun 25, 2024
16 min read
Link Building for SEO: A Guide to the Basics
Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.Rachel HandleyApr 25, 2024
7 min read
Semrush Copilot: Your AI Assistant for Faster SEO Insights
Semrush Copilot helps you save time in common SEO analysis and planning. It does this by automatically analyzing several key Semrush tools and reports to offer actionable recommendations and present a prioritized list of SEO activities.Brenna KellyMar 19, 2024
12 min read
What Is Off-Page SEO? A Guide to Off-Page SEO Strategy
Off-page SEO is a set of strategies, such as link building, used outside of a website to improve its rankings.Carlos SilvaFeb 16, 2024
6 min read
What Is Marketing? [Simple Definition, Purpose, & Types]
Marketing is all the activities your brand uses to reach your target audience and turn them into buyers.Sydney GoOct 11, 2024
10 min read
How to Make an Ad, Step by Step
A great ad doesn’t bombard audiences’ in their newsfeed, it conveys a clear brand message, offers value, and earns users’ attention.Grace BrennanSep 05, 2024
8 min read
How to Find YouTube Influencers
Need help finding influencers on YouTube for a partnership campaign? Follow these steps.Grace BrennanApr 18, 2024
9 min read
The Ultimate Guide to Creating a Content Marketing Strategy
This step-by-step guide teaches you how to build a content marketing strategy for your business.Tushar PolMar 19, 2024
8 min read
Web Banner Ad Sizes: How to Choose the Right Size
Knowing your options is important so you can visualize how your ad will look, and how easily people will be able to see the ad.Grace BrennanMar 18, 2024
Competitor Intelligence & Research
20 min read
What Is a Competitive Analysis & How to Do It (With Template)
Grab our competitor analysis template to learn more about your competitors. And how you can stay ahead.Kelly LyonsDec 14, 2023
7 min read
10 Small Business Trends for 2024
Learn the top small business trends for 2024 to stay ahead of the competition and keep employees happy.Ankit VoraFeb 19, 2024
16 min read
Major 2023 Semrush Updates: Get Results with the Help of New Features
We made seismic product updates in 2023. Check out our best and brightest changes at Semrush.Anastasiia YashchenkoDec 13, 2023
![Which Companies Spend the Most on Digital Advertising? [Study]](https://static.semrush.com/blog/uploads/media/e2/98/e29828933ff834e1c7074b99d9d0e81b/74cff272e413c579ca36a02761b14617/companies-spend-the-most-on-advertising.svg)
7 min read
Which Companies Spend the Most on Digital Advertising? [Study]
Learn what companies spend the most on advertising across 12 separate industries—and how you can gather competitive ad intel for your own niche.Shannon O‘SheaNov 14, 2023
![Average CPM for Display Ads: Benchmarks by Industry [Study]](https://static.semrush.com/blog/uploads/media/88/08/88084dec367a2a9f6ce1ca2881ffdd7e/45eaac9207cb53609be763aa9bde7fef/adclarity-data-study-3.svg)
4 min read
Average CPM for Display Ads: Benchmarks by Industry [Study]
If you‘re looking for CPM benchmarks for digital ads in your industry, this study is for you.Luke HarselOct 23, 2023
![Advertising Trends: The Most Popular Types of Digital Ads [Study]](https://static.semrush.com/blog/uploads/media/88/6b/886b183b813623522c14ab6d85846fdd/d9aac442306f4c67b9b749a90ebbc21b/adclarity-data-study-2.svg)
6 min read
Advertising Trends: The Most Popular Types of Digital Ads [Study]
By partnering with AdClarity, we’ve investigated ad types, ad channels and ad spend so you can plan and strategize with the kind of competitive edge that other players don’t have in your industry.Luke HarselOct 10, 2023
2 min read
Top YouTube Searches
We‘ve compiled the top YouTube searches of 2022. Get the YouTube search insights you‘re looking for.Carlos SilvaDec 23, 2022