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Preview: Weekly Wisdom with Ross Tavendale: Advanced Internal Linking
Preview: SEO for Bloggers Webinar Recap: How To Optimize WordPress
Preview: How to Create an e-Commerce Facebook Ads Strategy: A Case Study

How to Create an e-Commerce Facebook Ads Strategy: A Case Study


SEO
Consistent internal linking can and does make a difference. However, it is an overlooked tactic amongst SEO specialists. If you take a focused approach and plan ahead, with internal linking in mind, your site’s content will become a gold mine of opportunity from this strong tactic.
There are a lot of interesting changes that have taken place in the Googlesphere in the last two weeks, from new ad formats on Google Images to a new layout on Google My Business to revamped tools like Test My Site & RCS Business Messaging, and there have been a lot of improvement updates on AMP 2019.
PPC
To know which PPC channel to use and how to use it, you have to understand where your customers are within the decision making funnel. With PPC, creating ads for all stages of the funnel is important; find out how in this Weekly Wisdom video by PPC expert Joel Bondorowsky.
We’ve gathered 6 reasons to monitor mentions and prepared actionable tips that will help you to manage your reputation based on what people are saying online. Bonus: awesome infographics inside.
We‘ve created a comprehensive calendar of digital marketing events and conferences across the globe in 2019, covering all areas from technical SEO to e-commerce, to make it easier for you to find out about events that fit your needs the most.
Harnessing the power of Facebook’s advertising platform is a tricky road to navigate. This is especially true when it comes time to scale your advertising efforts. Just because you’ve experienced success at lower spending amounts doesn’t mean that you simply spend more money and generate the same success.
SEO
Mining GSC: Using Query language to build powerful reports and gain instant insights. You can use Google Sheets to do something called QUERY, which is kind of like a pseudo-SQL type of language, and I am gonna show you all the SEO tips and tricks I have got using QUERY inside of Google Sheets to make your data analysis life way, way easier. Keep reading to see these time-saving tips!

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