The SEO, SEM, PPC and Content Marketing Blog - Semrush

15 min read

Building High-Performing Content Pillars: Your Ultimate Guide

Explore this guide to learn what are content pillars and how to build them in your company. You will also dive into some prime examples of pillar content from the web that successfully incorporate cluster strategy into their framework.

Margarita LoktionovaMay 13, 2022

SEO Rank Tracking

6 min read

Looking Into SERP Volatility with Semrush Sensor

Google’s SERPs are volatile. Websites gain and lose positions, new SERP features pop up, and algorithms never stop evolving. It can significantly affect your organic search traffic, which is not inherently a bad thing—with Semrush Sensor at your disposal you can use these fluctuations to your advantage.

Semrush TeamMay 13, 2022

Marketing Basics

7 min read

The Ultimate Guide to Creating a Request for Proposal (with an RFP Template!)

Requests for proposals (RFPs) can make life so much easier for business owners. Check out this guide to learn what should be included in an RFP and download a free template.

Kate ChurkinaMay 23, 2022

On-page SEO

13 min read

Image SEO and Alt Tags: 10 Image Optimization Tips

Google Images gets millions of searches per month. Learn how to use image SEO to get more traffic to your site.

Kelly LyonsMay 23, 2022

SEO Split Testing

4 min read

SEO Split Test Result: Will Removing Many H1s Improve Clicks to Page?

Would changing an article page with many H1s to a singleton H1 and converting the remainder to tags improve clicks to the pages? Read the short case study to find out.

Brian MoseleyMay 18, 2022

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Editors' Choice

6 min read

How to Get Rich Snippets (Beginner’s Guide)

Rich snippets can help boost your organic CTR. Here’s how to rank for them.

Shelley WalshMay 17, 2022

11 min read

12 Essential SEO Tips for Beginners to Boost Traffic

Try these 12 essential SEO tips to improve your rankings and organic traffic.

Connor LaheyFeb 04, 2022

12 min read

Why Google’s 10 Blue Links Will Have to Go (Eventually)

What does the future hold for the Google SERP? Here’s a look at why the way Google goes about showing organic results might undergo serious renovations in the not too distant future.

Mordy ObersteinJan 24, 2022

24 min read

Picking Apart the December 2021 Product Review Update Page by Page

What kind of content was Google looking to reward with its December 2021 Product Review Update? See first-hand what kind of product review content won and lost rankings so that you can be prepared for the next time Google releases a Product Review Update.

Mordy ObersteinJan 12, 2022

4 min read

SEO Clinic Episode III: How to Analyze Your Place in the Online Market and Unwrap New Growth Avenues

We invited 5 digital marketing experts to share their ideas on how a brand can use insights from competitive and SEO analysis to evaluate market gaps and close them. Go through the videos below and learn how to explore the competitive landscape, use keyword analysis to discover untapped keyword opportunities and seize them, and more.

Eka EbralidzeDec 14, 2021

4 min read

SEO Clinic Episode II: Hands-on Landing Page Optimization Tips

Landing Page Optimization Tips: this is what the second episode of our “SEO Clinic” series is dedicated to.

Eka EbralidzeOct 29, 2021

10 min read

How to Hire a Marketing Agency for Your Business (4 Steps)

Are you struggling to focus on your business AND do all of the marketing yourself? That’s where hiring a marketing agency can truly pay off. Dive into our quick 4-step guide to get started.

Victoria LiaonenkaJan 12, 2022

8 min read

Not Just Another Digital Marketing Trends 2022 Post

It’s the end of 2021, and yes, it’s that time of the year — when you prepare for the winter holidays, drown yourself on Amazon in search of the perfect gift, and expect a deluge of “Digital Marketing Trends for 2022” posts. Well, if you think you’re opening up another “voice search is the next search” write-up, you’re in the wrong.

Andrew WardenDec 21, 2021

4 min read

5 SEM Hacks to Improve Your Ad Campaigns

Try these tried-and-true tips and tricks for better SEM campaigns.

Kelly LyonsOct 28, 2021

8 min read

How to Get Started with Email Marketing in 6 Easy Steps

Learn how to get your email campaigns up and running with Semrush.

Danni WhiteOct 27, 2021

6 min read

CPA Marketing: How It Works & How to Build an Effective Strategy

We explore how CPA works, its many benefits, and how to build your own CPA strategy.

Michelle OfiweOct 22, 2021

10 min read

A Quick Start Guide to Effective Marketing Campaigns

Learn how to create an effective marketing campaign, find the steps and stages that marketing teams should go through to achieve successful outcomes from their marketing campaign.

Victoria LiaonenkaSep 19, 2021

15 min read

Building High-Performing Content Pillars: Your Ultimate Guide

Margarita LoktionovaMay 13, 2022

22 min read

12 Great Reasons to Use Semrush to Supercharge Your Content Marketing

So what does Semrush do and how does it help with your content marketing? Well, Semrush is an SEO tool that does your keyword research, tracks the keyword strategy used by your competition, runs an SEO audit of your blog, looks for backlinking opportunities and lots more.

Ilyas TekerFeb 21, 2022

8 min read

3 Types of Pillar Page (and How They Help With Ranking)

Find out how you can utilize pillar and cluster pages to enhance your content, improve your SEO, and reach your target audience. This article will show you the types of pillar pages and useful examples you can replicate.

Connor LaheyFeb 18, 2022

11 min read

How to Establish Tone in Writing (Guide + Examples)

What is tone in writing? What are the key types and examples of tone of voice you can use in your copy? Explore our ultimate guide for 2022 and find the perfect tone for your brand!

Margarita LoktionovaDec 29, 2021