The SEO, SEM, PPC and Content Marketing Blog - Semrush

SEO Localization: Tactics for Targeted Global Online Visibility

SEO localization expands your reach. Tailor your site to local preferences and drive traffic from other places.

Nov 09, 2023What is SEO 11 min read

Keyword Research

6 min read

How to Find Competitor Keywords in 2024

Competitor keywords are keywords that your competitor is targeting. Learn how to find them and use them.

Connor LaheyFeb 28, 2022

Keyword Research

11 min read

Keyword Strategy in SEO: What It Is & How to Create One

A keyword strategy defines the search engine queries you want to rank for and how you‘ll target them.

Rachel HandleyOct 27, 2023

Social Media

13 min read

Open Graph Meta Tags: How to Boost Social Media Engagement

Learn what Open Graph meta tags are, how to set them up correctly, and how they impact click-through rate.

Yannick WeilerDec 05, 2023

What is SEO

14 min read

Off-Page SEO Checklist: Our Top 8 Tips

Use this off-page SEO checklist to improve your ranking, link building, local SEO, & more.

Ajdin PercoDec 05, 2023

How To Grow Your Business with PPC Automation

Paid Search

12 min read

PPC Automation: A Complete Guide to Automating Ad Campaigns

PPC automation can help you create and manage ads more efficiently. Learn how in this step-by-step guide.

Asif AliDec 05, 2023

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Editors' Choice

SEO

11 min read

How to Remove Outdated Content Using Google Tools

Learn how to remove outdated content from search results with these two Google tools.

Aleksandra Beka JovicicNov 21, 2023

9 Product Launch Ideas That The Pros Use

SEO

22 min read

15 Creative Product Launch Ideas to Ignite Your Brand’s Growth

Discover 15 effective product launch ideas to skyrocket your business growth and help you meet your goals.

Zhenya ZerkalenkovOct 13, 2023

SEO

14 min read

International SEO: Best Practices for Global Online Success

Learn how to optimize your website for global search engines and reach new audiences worldwide with effective international SEO strategies.

Stefana ZarićSep 26, 2023

SEO

11 min read

14 Content Marketing Metrics to Track for Success

Measure the success of your content marketing strategy with these 14 important content marketing metrics.

Ankit VoraSep 22, 2023

SEO

13 min read

Bing vs. Google: Comparing the Two Search Engines

Uncover the history, features, data collection practices, and SEO requirements of Google vs. Bing.

Marilyn WilkinsonSep 22, 2023

SEO

7 min read

17 Best SEO Blogs & Bloggers to Follow in 2023

The best SEO blogs include Semrush, Backlinko, Search Engine Journal, and Google Search Central.

Michelle OfiweSep 15, 2023

Marketing

19 min read

26 Successful Ecommerce Marketing Strategies to Get You Started

These ecommerce marketing strategies will help boost sales and drive organic traffic to your online store.

Semrush TeamSep 27, 2023

Marketing

10 min read

Branded Content: What It Is & How to Create It

Branded content is content that shows your company’s values in a way audiences can connect with. It’s a great way to boost brand awareness.

Kristen CantorSep 18, 2023

Marketing

10 min read

How to Hire a Marketing Agency for Your Business (4 Steps)

Are you struggling to focus on your business AND do all of the marketing yourself? That’s where hiring a marketing agency can truly pay off. Dive into our quick 4-step guide to get started.

Victoria LiaonenkaJan 12, 2022

Marketing

8 min read

Not Just Another Digital Marketing Trends 2022 Post

It’s the end of 2021, and yes, it’s that time of the year — when you prepare for the winter holidays, drown yourself on Amazon in search of the perfect gift, and expect a deluge of “Digital Marketing Trends for 2022” posts. Well, if you think you’re opening up another “voice search is the next search” write-up, you’re in the wrong.

Andrew WardenDec 21, 2021