The SEO, SEM, PPC and Content Marketing Blog - Semrush

14 min read

International SEO: Best Practices for Global Online Success

Learn how to optimize your website for global search engines and reach new audiences worldwide with effective international SEO strategies.

Stefana ZarićSep 26, 2023

11 min read

14 Content Marketing Metrics to Track for Success

Measure the success of your content marketing strategy with these 14 important content marketing metrics.

Ankit VoraSep 22, 2023

13 min read

Bing vs. Google: Comparing the Two Search Engines

Uncover the history, features, data collection practices, and SEO requirements of Google vs. Bing.

Marilyn WilkinsonSep 22, 2023

7 min read

17 Best SEO Blogs & Bloggers to Follow in 2023

The best SEO blogs include Semrush, Backlinko, Search Engine Journal, and Google Search Central.

Michelle OfiweSep 15, 2023

13 min read

8 Google Maps Marketing Tactics to Drive Local Business

Use these Google Maps marketing tips to get your local business ranking higher in Google Search and Maps.

Rachel HandleyMar 30, 2023

11 min read

12 SEO Tips to Boost Your Organic Rankings & Traffic

Try these 12 essential SEO tips to improve your rankings and organic traffic.

Connor LaheyFeb 04, 2022

10 min read

Branded Content: What It Is & How to Create It

Branded content is content that shows your company’s values in a way audiences can connect with. It’s a great way to boost brand awareness.

Kristen CantorSep 18, 2023

10 min read

How to Hire a Marketing Agency for Your Business (4 Steps)

Are you struggling to focus on your business AND do all of the marketing yourself? That’s where hiring a marketing agency can truly pay off. Dive into our quick 4-step guide to get started.

Victoria LiaonenkaJan 12, 2022

8 min read

Not Just Another Digital Marketing Trends 2022 Post

It’s the end of 2021, and yes, it’s that time of the year — when you prepare for the winter holidays, drown yourself on Amazon in search of the perfect gift, and expect a deluge of “Digital Marketing Trends for 2022” posts. Well, if you think you’re opening up another “voice search is the next search” write-up, you’re in the wrong.

Andrew WardenDec 21, 2021

8 min read

How to Get Started with Email Marketing in 6 Easy Steps

Learn how to get your email campaigns up and running with Semrush.

Danni WhiteOct 27, 2021

6 min read

CPA Marketing: How It Works & How to Build an Effective Strategy

We explore how CPA works, its many benefits, and how to build your own CPA strategy.

Michelle OfiweOct 22, 2021

10 min read

A Quick Start Guide to Effective Marketing Campaigns

Learn how to create an effective marketing campaign, find the steps and stages that marketing teams should go through to achieve successful outcomes from their marketing campaign.

Victoria LiaonenkaSep 19, 2021

15 min read

15 Effective Content Marketing Tips to Skyrocket Your Results

Follow these 15 content marketing tips to attract audiences and help meet your goals.

Ravi PandyaSep 19, 2023

12 min read

What Is Clickbait? Does it Actually Work + 3 Examples

Clickbait is misleading or sensationalist content created to earn page views on a website. But does it work?

Hava SalsiSep 18, 2023

18 min read

5 Time-Tested Blog Post Templates for Compelling Content

Check out our five blog post templates, plus details on structure, proper usage, and examples.

Zhenya ZerkalenkovSep 18, 2023

12 min read

Evergreen Content: What It Is & How to Create It

Evergreen content is content that remains relevant for a long period of time. Discover its role in SEO success.

Dana NicoleSep 15, 2023

13 min read

What Is a Content Creator? (& How to Become One in 2023)

A content creator makes educational or entertaining content in various online formats.

Aleksandra Beka JovicicAug 11, 2023