The Ultimate Keyword Research Guide for SEO
Ready to get serious about keyword research? Check out our in-depth guide to keyword research and get the insight you need to start planning irresistible content today.
The SEO, SEM, PPC and Content Marketing Blog - Semrush
8 min read
[Study] How Are Companies Looking for Digital Marketing Services?
How do your future clients search for marketing agencies? We examined the top 100 keywords related to “marketing agency” by volume to find out.Shannon O‘SheaJan 21, 2022
8 min read
5 of the Best Marketing Agency Websites to Inspire You in 2022
Updating your marketing agency website? Check out these 5 stellar examples of agency websites for inspiration.Kate ChurkinaJan 20, 2022
8 min read
Case Study: How an SEO Agency Helped an Artisan Bakery Increase Mobile Organic Traffic by 460%
In our SEO Reality Show series, we’ve been sharing the individual steps a partner agency took to help an artisan bakery improve their search visibility, capture quality web traffic, and convert site visitors into customers. Seven months have now passed since they started this journey, so we created this case study to share some results and insights with you.Anna KocheguraJan 26, 2022
9 min read
How to Create Content in 2022: Internally, Externally or Hybrid?
If you’re running a busy marketing department, it’s worth considering not only what you plan to produce in the coming year but also how. Finding the magic formula that helps you create content that meets your marketing goals is no mean feat.Jakub ZielinskiJan 26, 2022
9 min read
Learn SEO: an Introduction to Search Engine Optimization
Exploring the ever-changing world of SEO can seem intimidating if you’re not sure where to start. In this guide, we’ll start with a deep dive into how SEO works and offer helpful resources to continue your training.Erika VaragouliJan 25, 2022
Editors' Choice
What are Backlinks & How to Build Your Backlink Profile
Backlinks, also known as incoming links, are links from one website and linking to another. Learn more about what backlinks are, how search engines use them algorithmically, and how to build quality links to your site.11 min read
The 54 Best SEO Tools
Learn about our favorite SEO tools, both free and paid. Whether you’re in need of technical solutions, keyword research assistance, or local SEO tools, there’s something that will work for your business.29 min read
Link Building Guide
Link building remains an essential part of any successful SEO strategy, but it‘s one of the tactics that marketers often struggle with the most. Our guide to link building strategies will answer all your questions and share tactics to help you identify new ways to build links to drive organic growth, including a number of really quick-win approaches.17 min read
How to Do a Competitor Analysis with Semrush (Including Template)
Competitor analysis (also known as competitive analysis) is the process of evaluating your competitor’s strengths and weaknesses. In this guide, we show you how to do it and provide a template to help you stay organized.12 min read
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12 min read
Why Google’s 10 Blue Links Will Have to Go (Eventually)
What does the future hold for the Google SERP? Here’s a look at why the way Google goes about showing organic results might undergo serious renovations in the not too distant future.Mordy ObersteinJan 24, 2022
24 min read
Picking Apart the December 2021 Product Review Update Page by Page
What kind of content was Google looking to reward with its December 2021 Product Review Update? See first-hand what kind of product review content won and lost rankings so that you can be prepared for the next time Google releases a Product Review Update.Mordy ObersteinJan 12, 2022
4 min read
SEO Clinic Episode III: How to Analyze Your Place in the Online Market and Unwrap New Growth Avenues
We invited 5 digital marketing experts to share their ideas on how a brand can use insights from competitive and SEO analysis to evaluate market gaps and close them. Go through the videos below and learn how to explore the competitive landscape, use keyword analysis to discover untapped keyword opportunities and seize them, and more.Eka EbralidzeDec 14, 2021
4 min read
SEO Clinic Episode II: Hands-on Landing Page Optimization Tips
Landing Page Optimization Tips: this is what the second episode of our “SEO Clinic” series is dedicated to.Eka EbralidzeOct 29, 2021
8 min read
35 Insights that Google Analytics Can Give You About Your Website
Review these 35 useful Google Analytics insights to better understand your website‘s traffic.Michelle OfiweOct 29, 2021
11 min read
What Kind of Content Appears in Google Discover [Case Study]
What content dominated the Google Discover feed? Dive into Discover‘s content preferences in this unique case study!Mordy ObersteinOct 26, 2021
10 min read
How to Hire a Marketing Agency for Your Business (4 Steps)
Are you struggling to focus on your business AND do all of the marketing yourself? That’s where hiring a marketing agency can truly pay off. Dive into our quick 4-step guide to get started.Victoria LiaonenkaJan 12, 2022
8 min read
Not Just Another Digital Marketing Trends 2022 Post
It’s the end of 2021, and yes, it’s that time of the year — when you prepare for the winter holidays, drown yourself on Amazon in search of the perfect gift, and expect a deluge of “Digital Marketing Trends for 2022” posts. Well, if you think you’re opening up another “voice search is the next search” write-up, you’re in the wrong.Andrew WardenDec 21, 2021
4 min read
5 SEM Hacks to Improve Your Ad Campaigns
Try these tried-and-true tips and tricks for better SEM campaigns.Kelly LyonsOct 28, 2021
8 min read
How to Get Started with Email Marketing in 6 Easy Steps
Learn how to get your email campaigns up and running with Semrush.Danni WhiteOct 27, 2021
6 min read
CPA Marketing: How It Works & How to Build an Effective Strategy
We explore how CPA works, its many benefits, and how to build your own CPA strategy.Michelle OfiweOct 22, 2021
10 min read
A Quick Start Guide to Effective Marketing Campaigns
Learn how to create an effective marketing campaign, find the steps and stages that marketing teams should go through to achieve successful outcomes from their marketing campaign.Victoria LiaonenkaSep 19, 2021
11 min read
How to Establish Tone in Writing (Guide + Examples)
What is tone in writing? What are the key types and examples of tone of voice you can use in your copy? Explore our ultimate guide for 2022 and find the perfect tone for your brand!Margarita LoktionovaDec 29, 2021
22 min read
Top Trending Topics: What People Talked About in 2021
Looking to know what were the most trending topics this year? We compiled lists of the top 100 trending and popular themes in the US and across multiple industries. Data was taken from our database of 500,000+ topics with a search volume of >1,000.Margarita LoktionovaDec 15, 2021
15 min read
Building High-Performing Content Pillars: Your Ultimate Guide
Explore this guide to learn what are content pillars and how to build them in your company. You will also dive into some prime examples of pillar content from the web that successfully incorporate cluster strategy into their framework.Margarita LoktionovaDec 01, 2021
20 min read
What Is Thought Leadership: The 2022 Guide for Your Business
What exactly is thought leadership? How can you leverage it for your business? And how do you become a thought leader? Explore this ultimate 2022 guide to find out.Margarita LoktionovaNov 15, 2021
15 min read
The Definitive Guide to Brand Storytelling (+ Free Template)
How to create a brand story that will push your business forward? Explore this definitive guide to building a powerful brand storytelling strategy that would set you apart from the competition.Margarita LoktionovaNov 12, 2021
10 min read
How to Create Website Content from A to Z
Want a custom, comprehensive content plan? Get started with the Semrush tool suite.Erika VaragouliOct 29, 2021