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Google News Digest: Curvier Mobile SERPs, a Strategic Deal with Salesforce and Virtual and Augmented Reality with Google
November 1, 2017
SEO

Semantic HTML5 for Content Writers – The Essential Guide

Google and Bing love Semantic HTML5, so it is great for SEO! This article provides a simple guide to the essential semantic HTML5 tags that content writers and copywriters should be using. Your competitors probably do not even come close to best practices, so correct use of semantic HTML5 tags in your content will give you the opportunity to be one step ahead in 2018 and beyond. Read on...

How To Use Emoticons, Memes and GIFs In Social Media Marketing Without Embarrassing Yourself

How To Use Emoticons, Memes and GIFs In Social Media Marketing Without Embarrassing Yourself

7 Ways You’re Screwing Up Your Email A/B Tests

7 Ways You’re Screwing Up Your Email A/B Tests


Going by the growing importance of Influencer marketing, it has become all the more important for businesses to roll-up-their sleeves and dig into their social media networks to scope out the top macro or micro-influencers in their respective domains. Here I have cataloged some counterintuitive hacks that are sure to help businesses draw some pre-champions on board, if not the champions, to promote their brands, and in turn their products.
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SEO
Direct website visits are usually assumed to be the result of higher SERP positions, not vice versa. And yet site visits is exactly what our study named the most important Google ranking factor among those we analyzed. Moreover, we traded correlation analysis for the Random Forest algorithm. We would like to reveal the details of our methodology and bust some popular misconceptions, so that you can safely rely on our takeaways.
There are dozens of black hat techniques that are still in use today. This article is not meant to be an all-inclusive list of those techniques; instead, it is meant to discuss the techniques that are most likely to be used by an agency and to help you, the customer, determine whether your agency is using them.
SEO
Last week‘s special edition #SEMrushchat was dedicated to SEO questions that marketers need to answer before the end of 2017. While at Pubcon in Las Vegas, the SEMrush team had the chance to speak to many experts about backlinks, “nofollow“ attribute, AMP, and other SEO topics that digital marketers deal with every day.
From improving your content formats to increasing your site‘s visual appeal, there are lots of factors that can help you better the user experience of your website or blog. If you don’t put effort into maximizing your site’s UX, the time and effort you spend on research and writing will only go to waste.
SEO
Commercial intent keywords have the power to drive targeted traffic which ultimately converts to more sales and revenue. So, how do we find commercial intent keyword phrases? The process is really simple, and I am going to break down several ways to research these keywords and offer insights you can use.
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SEMrush is proud to be the winner of the US Search Awards for “Best SEO Software Suite”. We are honored to be recognized by the most experienced industry experts at an extraordinary ceremony in Las Vegas, USA.