How to Hire a Marketing Agency for Your Business (4 Steps)
Are you struggling to focus on your business AND do all of the marketing yourself? That’s where hiring a marketing agency can truly pay off. Dive into our quick 4-step guide to get started.
The SEO, SEM, PPC and Content Marketing Blog - Semrush
6 min read
Explaining Google’s November 2021 Core Update
Google has announced a broad core update has started to be rolled out. We at Semrush have monitored changes within both mobile and desktop stats and are ready to share the results: check which industries and websites seem to be SERP winners and losers.Mordy ObersteinNov 24, 2021
8 min read
[Study] How Are Companies Looking for Digital Marketing Services?
How do your future clients search for marketing agencies? We examined the top 100 keywords related to “marketing agency” by volume to find out.Shannon O‘SheaNov 26, 2021
16 min read
Semrush World Data Trends: 2021 Year in Review
By analyzing online searches and websites‘ statistics, Semrush has taken a look at the 2021 year in review, showing what the world cared about most. Discover world data trends of 2021 in this study: headlines, fashion trends, celebrities, politicians, sports events, entertainment options and more.Jana GarankoDec 06, 2021
4 min read
How an SEO Agency Outsourced for Quality Content at Scale
See how an SEO agency uses the Semrush Content Marketplace to generate high-quality content at scale for their client — Edelweiss Bakery.Anna KocheguraDec 06, 2021
2 min read
SEO Split-Test Result: How to Use Headings Effectively
We tested changing H3s to H2s on an ecommerce site. Check out the result of this SEO split test.Brian MoseleyDec 01, 2021
Editors' Choice
What are Backlinks & How to Build Your Backlink Profile
Backlinks, also known as incoming links, are links from one website and linking to another. Learn more about what backlinks are, how search engines use them algorithmically, and how to build quality links to your site.The 53 Best SEO Tools
Learn about our favorite SEO tools, both free and paid. Whether you’re in need of technical solutions, keyword research assistance, or local SEO tools, there’s something that will work for your business.Link Building for SEO: How to Do It Right
Link building remains an essential part of any successful SEO strategy, but it‘s one of the tactics that marketers often struggle with the most. Our guide to link building strategies will answer all your questions and share tactics to help you identify new ways to build links to drive organic growth, including a number of really quick-win approaches.How to Do a Competitor Analysis with Semrush (Including Template)
Competitor analysis (also known as competitive analysis) is the process of evaluating your competitor’s strengths and weaknesses. In this guide, we show you how to do it and provide a template to help you stay organized.
4 min read
SEO Clinic Episode II: Hands-on Landing Page Optimization Tips
Landing Page Optimization Tips: this is what the second episode of our “SEO Clinic” series is dedicated to.Eka EbralidzeOct 29, 2021
8 min read
35 Insights that Google Analytics Can Give You About Your Website
Review these 35 useful Google Analytics insights to better understand your website‘s traffic.Michelle OfiweOct 29, 2021
11 min read
What Kind of Content Appears in Google Discover [Case Study]
What content dominated the Google Discover feed? Dive into Discover‘s content preferences in this unique case study!Mordy ObersteinOct 26, 2021
6 min read
17 SEO Blogs for Everyone from Beginners to Experts
We share our picks for the best SEO blogs to read in 2021 for professionals of every skill level.Michelle OfiweOct 19, 2021
6 min read
4 Ways to Use Your .htaccess File
Find out how to edit your website’s .htaccess file to tackle common site issues.Kelly LyonsOct 06, 2021
9 min read
Comparing Bing vs. Google with Semrush
Get our quantifiable, data-driven comparison and analysis of Google vs. Bing, created using Semrush’s Market Explorer and Traffic Analytics tools.Michelle OfiweSep 22, 2021
10 min read
How to Hire a Marketing Agency for Your Business (4 Steps)
Are you struggling to focus on your business AND do all of the marketing yourself? That’s where hiring a marketing agency can truly pay off. Dive into our quick 4-step guide to get started.Victoria LiaonenkaNov 25, 2021
4 min read
5 SEM Hacks to Improve Your Ad Campaigns
Try these tried-and-true tips and tricks for better SEM campaigns.Kelly LyonsOct 28, 2021
8 min read
How to Get Started with Email Marketing in 6 Easy Steps
Learn how to get your email campaigns up and running with Semrush.Danni WhiteOct 27, 2021
6 min read
CPA Marketing: How It Works & How to Build an Effective Strategy
We explore how CPA works, its many benefits, and how to build your own CPA strategy.Michelle OfiweOct 22, 2021
10 min read
A Quick Start Guide to Effective Marketing Campaigns
Learn how to create an effective marketing campaign, find the steps and stages that marketing teams should go through to achieve successful outcomes from their marketing campaign.Victoria LiaonenkaSep 19, 2021
6 min read
10 Ecommerce Marketing Strategies & Tactics to Improve Sales
With so many people shopping online, you need a sturdy ecommerce site. In this guide, we‘ll share tips & tricks to marketing your ecommerce site.Michelle OfiweAug 25, 2021
15 min read
Building High-Performing Content Pillars: Your Ultimate Guide
Explore this guide to learn what are content pillars and how to build them in your company. You will also dive into some prime examples of pillar content from the web that successfully incorporate cluster strategy into their framework.Margarita LoktionovaDec 01, 2021
20 min read
What Is Thought Leadership: The 2022 Guide for Your Business
What exactly is thought leadership? How can you leverage it for your business? And how do you become a thought leader? Explore this ultimate 2022 guide to find out.Margarita LoktionovaNov 15, 2021
15 min read
The Definitive Guide to Brand Storytelling (+ Free Template)
How to create a brand story that will push your business forward? Explore this definitive guide to building a powerful brand storytelling strategy that would set you apart from the competition.Margarita LoktionovaNov 12, 2021
4 min read
State of Content Ops & Outsourcing Report 2021 — How Businesses Scale Content
How do companies create their content — internally, externally, or in a hybrid model? If they outsource, where do they go and why? How much money do businesses spend on outsourcing content writing? Answers to these and many other questions are right there — in the State of Content Ops & Outsourcing report.Jakub ZielinskiNov 10, 2021
10 min read
How to Create Website Content from A to Z
Want a custom, comprehensive content plan? Get started with the Semrush tool suite.Erika VaragouliOct 29, 2021
6 min read
How an Agency Created an Effective Technical Content Brief for a Bakery Client
As a part of our SEO Reality Show series, we keep telling you our story of how one SEO agency is developing a blog for their bakery client from Florida. The agency has already chosen the list of impactful topics and a website content plan. Now it’s time to create content! In this blog post, we’ll show you the example of preparing a technical content brief for the article topic “How to make a Cuban sandwich.Anna KocheguraOct 27, 2021