Today we are kicking off a new feature, Weekly Wisdom. Each week we will feature someone in our industry offering valuable insights via video on a variety of topics related to SEO, PPC, Content and Social Media. So, check out the blog each Tuesday for fantastic and useful information, and to see which industry insider will be featured.

Question-related searches are a significant part of the overall searches Google receives each day. Internet Live Stats suggests that there are around 3.5 billion searches per day in 2018, and a study predicted that approximately 8% of search queries are phrased as questions. Find out how you can use question keywords for SEO and traffic.

We‘ve created a comprehensive calendar of digital marketing events and conferences across the globe in 2019, covering all areas from technical SEO to e-commerce, to make it easier for you to find out about events that fit your needs the most.

Pamela Lund has been a part of the online marketing industry for almost twenty years. She is well-known and respected for her knowledge and expertise in PPC, ecommerce marketing, and as a business efficiency consultant. We started off talking about PPC but then moved into how consultants can optimize their work day and be more efficient.

The post-holiday sales slump is all too real. Find out why sales slow down and how you can not only overcome the loss of revenue but also how to convince your target audiences to spend their money after perhaps over-spending during the holidays.

Choosing a conference that can really help with your marketing efforts can be hard, but the 2019 conference season has begun so you must choose soon. See my list for the top 9 search-related conferences around the world, and know that these conferences will truly help you learn the advanced strategies and up-to-date information you need.

Ranking well in search results is not the end of the line. eCommerce brands still need to work hard to convince users to click-thru to their websites. These 5 essential structured data elements should be present on every eCommerce website and will provide social proof to the user, a better understanding of each page for search engines, and a better “curb-appeal“ for each search listing.