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Google News Digest: Curvier Mobile SERPs, a Strategic Deal with Salesforce and Virtual and Augmented Reality with Google
November 1, 2017
SEO

Semantic HTML5 for Content Writers – The Essential Guide

Google and Bing love Semantic HTML5, so it is great for SEO! This article provides a simple guide to the essential semantic HTML5 tags that content writers and copywriters should be using. Your competitors probably do not even come close to best practices, so correct use of semantic HTML5 tags in your content will give you the opportunity to be one step ahead in 2018 and beyond. Read on...

Brand Authority as an SEO Ranking Factor #SEMrushchat
SEO

Brand Authority as an SEO Ranking Factor #SEMrushchat

Content Marketing Best Practices: Content Writing in 2018

Content Marketing Best Practices: Content Writing in 2018


Holiday season being one of the busiest time for marketers, here are insights from industry experts on how to move forward with Holiday Email Marketing Strategies and what value addition can you do to boost your ROI. A must read if you are looking for a head start.
PPC
One single ad isn‘t enough. People visit websites multiple times before they buy, which is why remarketing is such a vital channel. I have covered 5 advanced display remarketing strategies that go beyond a simple 30-day remarketing campaign and you can implement them today.
Many companies launch split tests hoping for the best. They disregard the rules of A/B testing and commit some major mistakes rendering their efforts useless. So, if you’ve been split testing emails but see no viable results, keep on reading. I’m going to show you the most common A/B testing mistakes sabotaging your efforts.
Going by the growing importance of Influencer marketing, it has become all the more important for businesses to roll-up-their sleeves and dig into their social media networks to scope out the top macro or micro-influencers in their respective domains. Here I have cataloged some counterintuitive hacks that are sure to help businesses draw some pre-champions on board, if not the champions, to promote their brands, and in turn their products.
SEO
Direct website visits are usually assumed to be the result of higher SERP positions, not vice versa. And yet site visits is exactly what our study named the most important Google ranking factor among those we analyzed. Moreover, we traded correlation analysis for the Random Forest algorithm. We would like to reveal the details of our methodology and bust some popular misconceptions, so that you can safely rely on our takeaways.
There are dozens of black hat techniques that are still in use today. This article is not meant to be an all-inclusive list of those techniques; instead, it is meant to discuss the techniques that are most likely to be used by an agency and to help you, the customer, determine whether your agency is using them.
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Let‘s take a closer look at emoticons, memes, and GIFs and try to deduce if they are worth being a part of your social media marketing efforts as well as teach you a thing or two that will help you use these graphics without embarrassing yourself.