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![[SEMrush Research]: 15 Content Optimization Practices](https://cdn.semrush.com/blog/static/media/09/4e/094e438931ff1c134e877cfaf6dfd467/resize/700x401/header-for-research-eng-02.jpg)
October 30, 2018
Practical Techniques to Improve Both Brand and Brand Review SERPs
Perfecting the SERPs / results returned by Google for a user query on your brand name is an essential part of your digital strategy. Like many of us, you may believe Google shows accurate, consistent and positive information to prospects, investors, partners, clients, journalists, job candidates, readers, subscribers, etc. Who search your brand name. Wrong. Here is how you can take back control!
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If you are selling something that is of a “sensitive” nature aka, a high-involvement decision or those where the implications and potential risks of the purchase decision have a high emotional impact, then there is a good chance that dedicated landing pages, no matter how well it is optimized for conversion, may not cut it.
eCommerce SEO can be a massive challenge for retailers and webmasters. There is a lot of advice out there, but too often the recommendations don‘t come from those that live in the trenches day in and day out. So, I reached out to Arsen Rabinovich, Founder of the TopHatRank marketing agency, to get some insights on eCommerce SEO, strategies, platforms, and audits.
SEO takes time, so, for immediate traffic, most turn to PPC. Let’s discover some tricks that will help your small business plan a smart and well-thought-out PPC campaign. Learn how to save money and find the right keywords.
Following our integrated research into the key issues faced by content professionals, we would like to introduce the SEMrush Content Marketing Platform, which helps to make effective decisions quickly at every stage of a content marketer’s workflow.
Are you a local business that needs some insights on how to beat your competitor? We talked to Damon Gochneaur about local marketing because he has significant experience helping businesses conquer the local space. And, he does this by being unique, creative, and honest with the companies he works with. Keep reading for some extremely valuable insights.
With the busy holiday season ahead, Google is working hard to keep up with the constantly evolving requirements of advertisers and the users of its search engine. While some of the updates included in our news digest may appear minor, most of them are quite important because of their potential impact on advertisers, webmasters, and users. See all the latest changes and updates.
Whether you are faced with time constraints or a lack of resources, effort must still be dedicated to creating and revising your content benchmark. Here is a step-by-step guide to creating an express yet comprehensive content benchmark with SEMrush in under an hour!