Estimating ROI of a company’s SEO effort is a common issue most of the SEO managers face today. In fact, it is a ‘blanket statement’ which is tough to measure.
You may think of several ways to calculate the returns from SEO investments as many do in their cases, such as:
- Calculating the number of customers coming via organic searches
- Calculating the number of customers filling out contact form on the website
- Installing phone system for customers using website for calling
- Installing live chat services for sales people
- Using landing pages to collect lead conversions
Because your content marketing goal is long-term gain, measuring the return is not always a straightforward process. Success indicators include obvious markers of rank, increased traffic, and conversion metrics, and should also include an understanding of social signals.
Successful evaluation of your content strategy depends on a comprehensive overview of all contributing factors. Content, social media and SEO are interdependent. Success can’t be measured by any single criteria. To get the big picture, look beyond the hard lines and into the softer science of social signals. That’s where you’ll find your reputation…and what you may need to work on to improve sales.
Every day tons of new blog posts spring up like mushrooms after the rain and thousands of promising headlines strive to tempt the reader.
It is quite evident that if you want to be noticed, creating content is just not enough. To win the battle, you need to create quality and outstanding content. But realizing it is much easier than implementing.
Here are some tips and advice that can help on every stage of the content strategy.
Why do marketers even need free marketing tools to promote their products? In a small business environment (and surprisingly in some enterprises), marketing budgets can be very limited. Due to constant competition, it’s very important that a specific will help to boost traffic and brand awareness, or it’s a waste of time and money. The best way to ensure this is to test the tool’s free version before purchasing a license.
In a recent SEMrush Chat, we discussed the best free marketing tools with Ian Anderson Gray – blogger, founder of Seriously Social and co-founder of Select – and experts from all over the world.
Search engine optimization is a commonly used term that every Internet marketer is familiar with and has used to attract web visitors. However, many fail to realize that there are several other forms of optimization that can be used to boost site performance. Among these is persuasion optimization – a highly important tactic for achieving conversion success. Persuasion optimization refers to the process of optimizing the way in which you draw in and convert new customers. It involves improving your existing implementation of the six principles of persuasion to enhance sales and revenue.
What are the Principles of Persuasion?
Persuasion optimization requires you to have a clear understanding of Robert Cialdini’s six persuasion principles. Using them correctly in your business strategy involves determining how these principles have been used by other business and how you can adapt them for your own website. Let’s take a closer look at the six principles of persuasion. I’ve included some helpful examples of how they’ve been applied in business…
I’m sure you’ll agree that SEO is often very regionally dependent. And SEMrush users all over the world know exactly what we mean.
Generally, website owners focus on a particular location when promoting their sites in search – usually it’s where they live. But today, both global companies with offices and employees around the world and local small businesses want to promote products and services across the globe.
In this post, we provide a thorough international SEO strategy guide for those who want to know more about international SEO and learn how to rank their site in faraway locations.
If you’re an Internet marketer, you must know the power of “anchor text” in search engine optimization. Although this is a commonly-used phrase, many marketers are yet to discover what it really means after Google’s Penguin and Hummingbird updates. Anchor texts are a crucial part of SEO and strongly impact your search engine ranking.
If you use it correctly, you’ll witness your rank climbing higher on a daily basis. If you use it without thinking, you might notice your organic search traffic disappearing overnight or be penalized. In this post, I’m going to explain what anchor texts are all about and how you can optimize them for a well-performing website.
One of the best strategies to figure out what is or isn’t working for your business is… Performance tracking. And when it comes to your online efforts, Google Analytics is huge. But this can be used for so much more than just reporting, analyzing, and measuring results.
At Loud Rumor, we use Google Analytics as leverage to get more customers. Find out how below!