The SEO, SEM, PPC and Content Marketing Blog - Semrush

Optimizing Your Content Funnel in 2021: The Top 3 Challenges
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27 Free (and Paid) Local Business Listing Directories

For local businesses of all kinds, maintaining an online presence is key. If your local business listings are mismanaged, and there is different information in different places, it won‘t be very easy for users to find you. Therefore, it’s important to claim your profiles on business listing sites to keep them up-to-date.

Local SEO

8 min read

How to Perform an SEO Audit in 18 Steps: Guide for 2021

Performing regular SEO audits to find and fix issues that could be holding back your site‘s organic search performance is critical for SEO. In this guide, we walk you through a step-by-step approach to undertake a simple, but effective, SEO audit and identify problems that you will need to prioritize to kickstart growth.

Advanced SEO

Dec 23, 2020
17 min read
SEO
Keyword ResearchTechnical SEOLink BuildingLocal SEOSEO 101Advanced SEO
SEO Analysis Increase The Global Classroom Community Visibility
Track SEO in Multiple Cities

SEO

6 min read

How To Track SEO in Multiple Cities with Semrush

Do you want your website to be seen by searchers in more than just one location? Semrush now has a new multi-targeting feature you have to check out! Whether you operate a business with multiple locations or a just single location serving a larger area, being found by searchers in more than one location is good for business.
Luke HarselApr 05, 2021
wix vs. wordpress
Google Algorithm Updates
Google Knowledge Panel
How to measure SEO share of voice on Semrush
Marketing
Market ResearchBrand ManagementYouTubeAmazonEcommerceAgency Central
branded content

Marketing

13 min read

Why You Need Branded Content (and How To Get It Right)

Branded content is content that speaks the values and the vision of your company. It is not a pen with your logo scrawled on it. That would be branded ‘stuff.‘ Branded Content is a message that resonates with your target audience. In this guide, we‘ll take you through what branded content is and how to do it right to gain a following.
Connor LaheyMar 31, 2021
Competitor Analysis
competitor insights

Marketing

8 min read

6 Competitor Insights You Can Get in 30 Minutes

Experienced marketers know their competitors inside and out, and they know that there is always somewhere to dig deeper. Let’s look at some of the more complex insights that your rivals’ website traffic metrics can reveal. Set your clock: we have got 30 minutes and 6 hidden points to discover.
Natalia ZhukovaFeb 24, 2021
api for business
Target Audience for SEO

Marketing

8 min read

How To Define Your Target Audience for SEO

The reality is that you can’t ignore who the target audience for your SEO strategy is, and in this guide, we’re going to walk you through the different approaches that you can take to define this, as well as helping you to understand exactly what this is and why it‘s so important to the success of your SEO efforts.
Connor LaheyDec 09, 2020
Guide to App Store Optimization

Marketing

10 min read

An In-Depth Guide to App Store Optimization (ASO)

If your business has an app, you can‘t ignore app store optimization (ASO), and in this guide, we‘ll walk you through how to optimize your app across the two major app stores (the Apple App Store and the Google Play Store), share the reasons why you can‘t ignore this tactic and shine a light on the major ranking factors.
Connor LaheyNov 27, 2020
Content Marketing
Optimizing Your Content Funnel in 2021: The Top 3 Challenges
how to write a blog
content creator
press-release
7 Great Examples of Financial Copywriting
7 B2B Writing Tactics You Can‘t Miss