SEMrush Blog

Google Ads can be one of the most efficient ways to attract relevant customers to your business. As is the case with many marketing pursuits, though, the question usually comes down to budget: can you afford Google Ads costs? In this guide, I will run through the process of getting started with a Google Ads PPC campaign so you can boost your digital marketing efforts in a cost-effective way.

This year, the whole world changed. As everyone around the globe was impacted by COVID-19, small businesses everywhere had to face the change head-on. They had to mitigate shutdowns, new safety requirements, and a tough economic market. Recently we conducted a survey-based study to reveal the biggest marketing challenges that small businesses are now facing. In this post, you’ll find the study results and actionable tips to successfully overcome the challenges.

If you’re looking to outsource content marketing, you may quickly find yourself overwhelmed with options. We asked our audience about their top priorities and criteria for choosing a content writing service provider and added our own actionable tips to their answers to help you choose the best one for yourself!

Using the right tools can make content creation so much easier and more successful, and to help you to discover new ones to try out, we‘ve rounded up 40 of our favorites, covering everything from research and ideation through to those that can help you to create better visual or video content as well as a number of awesome resources to check out.

SEO strategy optimization is a continuous process. You always have to monitor your competitors‘ efforts and performance. Learn how to do keyword and backlink competitor analysis through a consistent and proven process in order to get insights for staying on top.

Interactive content is a surefire way to gain a competitive advantage, and in this guide, we‘ll dive deep into this engaging content format and share examples of some of the best pieces out there to help you to see what‘s possible and inspire you to create something awesome that your audience will love.

Content creation is one of the most important skills that a marketer should learn. In this ultimate guide, we are going to deep dive into everything you need to know to help you stand out from the crowd and create something that is the best of its kind, walking you through a step by step process you can replicate for success.