How to Outrank Your Competition in Local Search

Learn exactly how to rank on Google’s local map pack and stand out among competitors.

Who is this сourse for?

If you’re running a local-based business, you know the importance of showing up on Google’s local map pack. This course will provide you with key strategies to focus on so you can see an impact on your ranking potential.

What you’ll learn

Get to know the most important local ranking factors so your business shows up on Google’s local map pack. You’ll learn optimization techniques perfect for search and conversions, as well as strategies for local link and citation building.

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Wes McDowell

Wes McDowell

Wes McDowell is a web strategy expert, and his aim is to help small business owners make the most of their websites and digital marketing for maximum client generation. He hosts a popular Youtube channel, where he teaches all his best methods to entrepreneurs around the globe.

Course Structure


Local Ranking Factors Explained

Discover what matters the most in local search rankings, in order from most to least important. You'll also learn outdated practices that you shouldn’t waste time on anymore.
1 video
7 minutes

2 Sneaky (But PROVEN) Ways to Rank Higher in Local Search

Learn two tactics that have flown under the radar for most local business owners, but can make a HUGE difference in where you show up in the map.
1 video
9 minutes

Local SEO Keyword Research Made Easy

Discover how to use Semrush to find the right keywords, and how to choose the best performing business categories to use within GBP.
1 video
8 minutes

Maximizing Your Google Business Profile

Learn exactly how to create and optimize the perfect Google Business Profile for search AND conversions.
1 video
25 minutes

Harnessing Reviews for Higher Rankings & Conversions

In this lesson, Wes gives his best tips for getting more reviews, and how to respond to them to help you convert more browsers into customers.
1 video
12 minutes

Optimizing Your Website for Local SEO

In this lesson, Wes shows the best overall site structure for local pages, where keywords should go, and how to increase behavioral signals that tell Google your website is worth showing.
1 video
11 minutes

How to Build Local SEO Links & Citations

Discover how to build citations and links to your website using Semrush’s link building tool.
1 video
15 minutes
Enroll now
Take your knowledge to the next level by completing this course, which is packed with strategies you can start implementing right now.