Over the past five years, voice search usage has skyrocketed by 146% , from 3.25 billion users in 2019 to 8 billion users in 2023.
This huge uptake in voice searching has led to marketers and small businesses dedicating serious resources to voice search marketing to capitalize on the rewards and stay one step ahead of their competitors.
Failing to make it easy for voice search assistants like Alexa, Siri, and Google Assistant to find your business leaves a lot of traffic (and money) on the table.
And it’s not as hard to optimize for voice search as you might think…
Google Business Profile is just one piece of the voice search SEO puzzle. Your business should also be listed on other sites that voice assistants are known to pull data from. Try Semrush´s Listing Management tool to build citations in 70+ top directories and increase your chances of ranking for voice search faster.
While Google Business Profiles are a common go-to for voice search assistants for quick answers on local businesses, you should also have this essential information on your website marked up with schema so voice assistants can’t miss it.
FAQ pages are a great way to rank for voice search, because they’re already in the question and answer format—perfect for voice search SEO, as well as the “people also ask” section of the Google SERP.
Reviews can massively impact the results shown by voice search queries. When people ask virtual assistants questions like, “which hotels in London are good for weddings?”, Google highlights reviews that mention “weddings”.
Building local citations in other directories like Yelp (where Apple's Siri gets its information from) should also be a priority in your voice search SEO strategy. Additional citations help boost your positions in local Google results by improving your online prominence.
And because voice assistants like the fastest results, it’s important that your website loads quickly, especially on mobile, where most people conduct voice searches.
If you think this all sounds like a lot of work, you’d be quite right. Optimizing for voice search SEO is a marathon, not a sprint. But there are a few tools you can use to get you to the finish line a bit quicker.
Voice search optimization services like this are great for creating content that ranks for voice search, but what about local SEO?
Semrush’s Listing Management is packed with features that can get your business ranking in the top three local results on Google so you stand a much better chance of appearing in voice results.
Bonus tip: Semrush´s Listing Management tool gets your business ready for voice search with features that boost your local rankings and encourage voice assistants to bring up your business ahead of competitors.
Attract more customers with listings in top local directories