Master Semrush tools and boost your marketing goals

Gain a competitive edge in the digital landscape by mastering Semrush tools. Stay ahead of the curve and propel your business forward with expertise in our comprehensive marketing platform.
Master Semrush tools and boost your marketing goals

Getting started with Semrush

With in-depth courses covering Semrush tools, you’ll learn how to perform these basic yet powerful tasks so you can level up your online visibility.
Conduct a website audit

Conduct a website audit

Assess the technical well-being of your website, pinpoint problems, and receive guidance for enhancement.
Perform keyword research

Perform keyword research

Discover high-traffic keywords and surpass your competitors in search performance.
Keep a pulse on your rankings

Keep a pulse on your rankings

Track your (and your rivals') rankings and measure the effectiveness of your SEO campaigns.
Create SEO-optimized content

Create SEO-optimized content

Craft powerful content that appeals to users and search engines alike.
Optimize your link strategy

Optimize your link strategy

Learn how to identify harmful backlinks and uncover high-quality link building opportunities.
Analyze your competition

Analyze your competition

Gather insights into what competitors do well and shape a winning strategy that outshines theirs.

Trusted by 10 Million Marketers Worldwide

Discover how to use Semrush tools like a pro

Semrush’s product courses are the best way to discover the full potential of our top tools. Find the best solution for your digital marketing challenges — for free!
Master Your Brand Voice: Workshop with Jack Appleby

Social Media

Semrush Tools

Marketing

Jack Appleby

10 lessons

45 minutes

Certification

Master Your Brand Voice: Workshop with Jack Appleby

Your brand voice is how you get your message to the world – but how do you actually create it from scratch? In this course hosted by social strategist Jack Appleby, you'll learn exactly what a brand voice is, why it's important, and complete exercises to curate a voice as unique as your brand.
how-to-plan-magnetic-content-strategy

Content Marketing

Semrush Tools

Semrush Academy

3 lessons

36 minutes

Certification

How To Plan a Magnetic Content Strategy Using Semrush

Unlock the secrets of a compelling Semrush-driven content strategy. Learn to captivate your audience with strategic keyword selection, in-depth planning, and optimized content that acts as an irresistible magnet for increased website traffic and reader engagement.
How to Craft High-Impact Digital Advertising Campaigns Using Semrush

Paid Advertising

Semrush Tools

Semrush Academy

4 lessons

36 minutes

Certification

How to Craft High-Impact Digital Advertising Campaigns Using Semrush

Learn how to craft and oversee impactful ad campaigns using Semrush tools. From strategic planning to execution, this course covers the entire campaign lifecycle so you can successfully launch and manage campaigns that achieve desired results.
Maximizing Your Social Impact with Semrush's Social Media Toolkit

Semrush Tools

Semrush Academy

5 lessons

43 minutes

Certification

Maximizing Your Social Impact with Semrush's Social Media Toolkit

On the search for an all-in-one social media management solution? Learn how Semrush’s Social Media toolkit can help you manage your social channels, improve visibility, increase engagement, and improve social listening and communication.
Navigating On-Page and Technical SEO: A Semrush Deep Dive

SEO

Semrush Tools

Semrush Academy

8 lessons

46 minutes

Certification

Navigating On-Page and Technical SEO: A Semrush Deep Dive

Master on-page and technical SEO in this comprehensive walk-through course. Boost rankings and visibility by optimizing web content and resolving technical issues for enhanced user experience.
How to Boost Your Website's Authority Using Semrush’s Link Building Tools

Semrush Tools

Semrush Academy

6 lessons

54 minutes

Certification

How to Boost Your Website's Authority Using Semrush’s Link Building Tools

Learn how to use Semrush's Link Building tools to improve your SEO in this comprehensive course. With five in-depth lessons, you'll explore our Backlink Analytics, Backlink Audit, Backlink Gap, Link Building, and Bulk Backlink Analysis tools.

FAQ

Semrush Academy courses provide comprehensive and structured learning experiences tailored to help you effectively use Semrush tools. These courses offer step-by-step tutorials, practical demonstrations, and real-world examples. By taking these courses, you'll gain a deeper understanding of how to perform keyword research, conduct competitive analysis, track website performance, and more—enabling you to make informed marketing decisions and achieve better results.
Absolutely! The courses introduce key concepts and functionalities in a clear and approachable manner. The beginner-friendly structure, along with practical examples and explanations, ensures that even those with limited prior experience can easily grasp the fundamentals and start utilizing Semrush tools to enhance their marketing strategies.
The courses assume some familiarity with SEO concepts but ensure accessibility for less-experienced readers by providing clear explanations and practical examples.
Yes, Semrush Academy courses are regularly updated to reflect the most current features and changes in Semrush tools. This ensures learners receive up-to-date and relevant information to enhance their proficiency with the tools and stay on top of industry trends.
While having a basic understanding of digital marketing concepts can be helpful, Semrush Academy courses are designed to cater to learners at all levels. The courses provide clear explanations and actionable insights, making them accessible to beginners as well as experienced marketers.
Semrush Academy offers certification courses that validate your proficiency in using Semrush tools. Upon successfully completing each course and passing the corresponding exam, you’ll earn a certification that demonstrates your expertise. These certifications are recognized in the industry and can enhance your credibility as a skilled digital marketer. It’s a valuable way to showcase your knowledge of Semrush tools and stand out in a competitive job market or while working on marketing projects.
All Semrush Academy courses are free of charge. You can access high-quality educational resources and certifications without any cost.
After successfully completing a course in Semrush Academy, you will gain access to a free trial of Semrush tools. This allows you to apply the knowledge you've gained directly and experience the practical benefits of using Semrush for your digital marketing endeavors.
Enrolling in a Semrush Academy course is a simple and straightforward process. To enroll in a course, follow these steps:
1. Visit the Semrush Academy page
2. Browse the available courses and select the one you are interested in
3. Click on the course to access its dedicated page
4. On the course page, you will find detailed information about the course content, duration, and any prerequisites
5. Look for the “Enroll” or “Start learning” button and click on it
6. If you already have a Semrush account, log in to proceed; otherwise, create a new account by providing the required information
7. After logging in or creating an account, you will be enrolled in the course, and you can start learning immediately